Playdom, the Silicon Valley-based social games developer, has announced its intention to try and crack Europe.
It’s planning an aggressive roll out across the Atlantic, aiming to create localised versions – French, Italian, German and Spanish – of its top titles, which include Mobsters, Tiki Resort and Big City Life, by the end of this year. The company’s games largely target Facebook and MySpace, although it also has offerings for iPhone and Hi5, among other platforms.
The first of Playdom’s games to be available fully localised will be Bola, a Facebook football game which brings arcade-style football to the popular social network. Already available as a beta, analytics firm Appdata lists it as the 41st most popular application on Facebook, says the company.