Flook, the location-based application from Ambient Industries which has now has a total of £1.65m in funding from Amadeus Capital Partners and Eden Ventures has always puzzled me.
Flook is a location-based service that has a web app and an iPhone app [iTunes link here].. We’ve described it in the past as a StumbleUpon for location-based discovery. Users create cards tagged to locations which are then picked up by other users. It’s basically a dead-letter box on an iphone. For me, that’s pretty much all it is. But apparently I’m wrong about Flook. Because, says Ambient, it’s getting a lot of uptake, especially with women.