According to a new research report from Sweden-based wireless analyst Berg Insight, mobile location-based service revenues in Europe are forecasted to grow from €220 million in 2009 to €420 million in 2015.
Berg Insight adds that local search, navigation services and social networking are poised to become the top applications in terms of number of users, which is sort of a give-away as those categories have already proven to be the most popular and fastest-growing among smartphone users worldwide.
Berg Insight, which offers business intelligence to the telecom industry and provides analysis to companies such as AT&T, Microsoft, France Telecom, IBM, KPN Mobile, NTT Docomo, Nokia, Telefonica O2, Vodafone Group, Alcatel and Motorola, estimates that one third of all mobile subscribers in Europe will use “some kind of location-enhanced application” on a regular basis by 2015. 