As we heard earlier today, Thanksgiving proved to be a lucrative day for online retailers. IBM reported online Thanksgiving 2011 sales were up 39 percent over Thanksgiving 2010, with mobile shopping on the rise. eBay and PayPal are seeing similar trends. PayPal Mobile just announced a 511 percent increase in global mobile payment volume when compared to Thanksgiving 2010.
On Thanksgiving in the U.S., consumers shopped on mobile most frequently between 6:00 p.m. and 7:00 p.m. PST. Around the world, consumers shopped on mobile most frequently between 1:00 p.m. and 2:00 p.m. PST.
There was a more than three-fold (350%) increase in the number of global customers shopping through PayPal mobile on Thanksgiving 2011 compared to last year. These shoppers were mainly located in New York, Houston, Los Angeles, Miami and Chicago.
eBay says that the amount shoppers in the U.S. that bought and spent via eBay Mobile more than doubled this Thanksgiving over last year. GSI Commerce saw a more than three-fold (345%) increase in U.S. mobile sales this Thanksgiving compared to 2010. And Searches through the local product listings platform Milo increased 557% percent over Thanksgiving Day 2010.
For eBay, the busiest eBay Mobile shopping hour on Thanksgiving was between 6 and 7 p.m. PST. The five most popular categories shopped via eBay Mobile, excluding vehicles (by number of sold items) were Clothing, Shoes & Accessories; Cell Phones & PDAs; Jewelry & Watches; Collectibles and Toys & Hobbies.
In electronics, the top purchases items yesterday were iPhone Accessories, the black Apple iPhone 4 (16GB), and the Apple iPod Touch 4th Generation (8GB).
The dramatic rise in payment volume via mobile phones isn’t particularly surprising considering all the hype around mobile shopping this holiday season. But a 500 percent increase in payment volume for PayPal is still impressive for mobile shopping and we haven’t even seen Black Friday or Cyber Monday numbers yet. Stay tuned.