I’ve been using the Blackberry Playbook since Friday and I find it to be a unique and very usable device. The obvious problems aside – no native email client, poor browsing, wonky Flash support – it’s clear that RIM took lots of care to produce a device that would appeal to their core audience of crackberriers. Even the ill-advised Blackberry Bridge makes a certain kind of sense. Why? Because the removal of all points of security failure from the tablet gives the folks in IT a reason to OK the device on their networks. The same can’t be said of any of the other tablets, iOS and Android devices included. In fact, without the Bridge the Playbook is a simple and compelling media consumption device.
But Blackberry is now trying to survive a period marked by a rapid and permanent change in smartphone usage. Back when Blackberries were pagers, the best a business user on the road could hope for was a fax sent to a hotel room. A few short years later and Blackberry ruled the mobile messaging space. Their email product and messenger allowed countless people to remain connected everywhere, at all times, an accomplishment that brought about a sea change in the way we interact online. The Blackberry is a unique artifact that defined how a generation lived and worked. Blackberries made it OK to be always on call, much to our own detriment.
