Well, maybe not “save” WrestleMania, but help ensure it does better than last year’s edition, WrestleMania 26, which, at well under one million pay-per-view buys worldwide, was considered a bit of a disappointment. What’s different this year is WWE’s use of social media—that is to say they’re actually using it this time around. But even if this year’s edition, WrestleMania 27, which airs from Atlanta tomorrow on pay-per-view, does better than last year’s, how much of that can be attributed to Twitter, Facebook, and YouTube, and how much of that can be attributed to the return of The Rock? Serious business, etc.
