I am promoting landing pages with forms through Facebook Ads.
The form is designed to capture UTM parameters passed in the landing page URL.
In the Facebook Ad, I add the UTM parameters using the appropriate fields. However, when I click on the ad and get redirected to my landing page, I notice that Facebook modifies the URL, removing the UTM parameters and adding the “fbclid” parameter instead.
How can I retrieve the UTM parameters?
I see that landing pages created by platforms like EverAd are still able to capture them, but after analyzing the landing page code, it’s unclear how they manage to do it.