TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads

Facebook is now the fifth largest video site by audience size. ComScore estimates that 41 million people a month watch videos on Facebook, which is more than on Hulu, CBS,, or Microsoft’s sites. What is remarkable about Facebook’s rise as a video destination is that it isn’t even trying very hard to be a video site. “I don’t think Facebook has video strategy per se,” says TubeMogul CEO Brett Wilson.

TubeMogul tracks video analytics across the Web, and it just released some interesting data on how videos and video ads perform on Facebook compared to other sites. On average, people who click on a video from Facebook are more engaged.  They tend to watch longer than viewers who arrive from other sources— 1:45 minutes per view versus !:32 for Google (Twitter users are almost the same with 1:44 minutes per view).

This higher general engagement translates into higher completion rates for video ads.  Roughly 40 percent of Facebook video ads, give or take, are watched all the way through across different video ad types.  On the Web in general, video ad completion rates hover around 25 percent.

There are all sorts of video ads on Facebook—banner ads on the side of your feed that take over the page wen you click on them, video ads on app pages, interstitial ads which show a video when you are navigating in between pages. But the best performing video ads on Facebook are in game apps and linked to virtual currency (players watch the ad to rack up points).

“The click-through and sharing rates appear to be higher on Facebook,” says Wilson.  The click-through rate for ads in Facebook games linked to virtual currency is 5 percent, and about 2 percent of those video ads are shared on Facebook and Twitter.  In comparison, video ads across the rest of the Web have click-through rates just above 3 percent, and social sharing rates just below 1 percent.  Even Facebook banner video ads show higher sharing rates (but lower average click-throughs) than on other sites.


Product Review Web Site

I am looking for a web site created that has features of both book reviews and list creation/management.

I am looking for a LAMP based site, not .NET. I assume Apache, PHP, AJAX, MySQL, CSS, and HTML. HTML 5 is ok as I don’t need to support all browsers or anything.

Cost is important as this is a project for myself not a business. That said, I want the developer to spend extra time on making the software maintainable and extensible. I have experience in desktop software development (years ago) and value creating software that is designed well. So looking for a good balance here.

If you are interested, I would like some examples of web sites you have created, e-commerce or social networking ideally. In browsing around ScriptLance, I did see some nicely designed web sites. I did notice that some of the web sites, do a full page refresh even if only part of the content needs to be updated (based on clicking a link for example. I am not sure how/why a site is designed this way, but I am definitely looking for something that doesn’t do that.

There will be a main page and about 6 other “detail” pages. As soon as I can get a scanner, I can post my mockups that I did on graph paper. There are also the standard sign-in, create account and profile pages. Not a huge site, but there is some complexity in keeping track of users and their reviews.

On the design, I do want the program to be what I call “layered”, so that the GUI is separate from the database, so that changes can be made easily. One of my goals is to start working on the site myself for fun and I want to be able to jump in easily and use a well designed code base. Efficient code comments are a plus.

For project acceptance, I would expect all source and scripts necessary to install and run the software on my server. Especially for the database schema, I want a script or have it in the program. I want to be able to do a clean install with a setup document and scripts.

As I mentioned, I once I start to get some interest, I will be able to send you the mock up screens (need to borrow a scanner!). I am flexible on the GUI pages and do value your feedback, so I expect that we will be exchanging a few messages as you review each screen and determine how the whole system should operate.

Look forward to finding a great programmer!

And please don’t just reply “…sounds like a perfect job, we are ready to start…”…ask me some questions, show me an example of a project you did and why you liked it…show me that you read my project details 😉

thanks,
-john

Long Term Cms Designer Experts

Hey,

We have a company located in NWI Indiana, USA. We are looking for experienced Joomla professionals to work with us long term. We currently do 3-4 CMS (Joomla & WordPress sites a week)

We need someone to…
– add/edit joomla & wordpress modules/components/plugins.
– take static webpages and convert them into CMS sites/systems.
– long term designer to take on out sourced projects.
– Would like to work with someone within the USA (or speak good English)
– Programming knowledge would be great.
– logo design
– At least 10 Sites completed with examples.
– Hosting knowledge a plus too

We will build a long term relationship with designers and designers familiar with CMS.

Thanks for looking!

From Doc To Html Web Page

Hi there,

I have a 7 page, A4, word document and I want to transform that page into a website. I need to format the text, I need a web 2.0 header (from the left to the right of the screen), I need an order button, and I need a product image (three different DVD covers, one photo with each, and one photo with all three, totaly four photos).

The design I want to be nice and clear, don’t use fancy things, make it look like a web 2.0. website.

You can inspire from this: http://www.squeezetheme.com/what-is-it/squeeze-theme/ only that the website is static, and have
one single page (so the menu from the top is not neccesarry).

Best regards!

Fashion Brand Logo Design

Summary
– Brand ID required for a youth/street fashion brand

Required Elements
– Logo

Style
– Either Pixelated or Shifted
(for examples look here: http://www.logolounge.com/logotrends/)

Copy to be incorporated
– “TBURB.COM”

Colours preferred
– Blue + contrasts

Mandatories
– must be just as good in greyscale + B&W
– must be delivered as a vector in raw format
– copyright must be handed over at the time of delivery/payment
– payments via 100% escrow only
– payments will be 30% up front with the remainder upon final delivery

There will be the potential for further design work once this initial design is completed toour satisfaction.