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With Embarrassing Typo, Twitter’s @earlybird Fails To Get The Worm

We just wrote about Twitter’s second deal from the new sales initiative, a TV. The new deal offers a 32-inch Vizio HDTV for $349.99 at Target, along with free shipping. But, it appears that the promotion code “TGTTWEEET,” which user needs to enter in the last stage of the checkout process to receive the deal, is incorrect. I actually tried to purchase the TV twice with the code and was told by Target that the promotion code was invalid.

Twitter Tweeted ten minutes ago (several hours after the deal was announced), saying that the code had an extra ‘e’ in it. As we wrote in our last post, the deal itself was fairly underwhelming. The TV is listed on Target as $388 (the original list price is $450), so you’ll get a little less than $40 discount plus free shipping. On Amazon the TV is listed for $405 but Walmart has the same TV for only $358, which is just $10 more than the discount.

Sam’s Club has the same TV for exactly $348. Of course the Twitter-sponsored deal includes free shipping but it certainly doesn’t make the deal a big winner.

Unfortunately, Twitter’s Earlybird deals have not been that impressive, even with all the hype about the service.


Google Unveils Image Search Ads — Your Ads Now With Picture Thumbnails

At its search event today, Google launched a new product that’s a part of Google Images: Google Image Search Ads. Basically, this allows anyone to advertise alongside Google Image searches in a new, more visual way.

“This allows you to reach hundreds of million of users who are searching on Google on a daily basis,” director of search products Ben Ling says. And Google Images is actually doing over a billion pageviews a day, Google says.

The ads will appear along the top of image search — they contain both an image and text. These won’t interfere with organic search results at all, Google says. They will be clearly marked as sponsored links, with a different color background, Google’s VP of search product and user experience Marissa Mayer says.

Mayer notes that there have always been ads along Google Images, but this is taking it to the next level with the thumbnails. And actually, certain select retailers have been able to use thumbnails with the help of Google before — but these new image ads will be open for anyone to use.

For now, these ads will only appear on the page for Google Image search, but Ling said they’ll explore rolling the ads out to other Search products eventually.

This new launch comes alongside a complete revamp of Google Images — the biggest change since it launched in 2001. Users will now have infinite scrolling and larger thumbnails.


Twitter’s Underwhelming Second @EarlyBird Offer Goes Live

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Last week Twitter’s Earlybird took flight with its first deal, tickets for “The Sorcerer’s Apprentice,” a film from Walt Disney Pictures and Jerry Bruckheimer Films. Today, Twitter is unveiling its second deal from the new sales initiative, a TV. The new deal offers a 32-inch Vizio HDTV for $349.99 at Target, along with free shipping.

As we wrote in our previous coverage, Twitter is partnering with advertisers to distribute offers via the @EarlyBird account, and they get to determine the terms of the offer, including availability, amount, and pricing. Twitter says that deals will be published via the @EarlyBird handle several times a week.

So is it a good deal? The TV is listed on Target as $388 (the original list price is $450), so you’ll get a little less than $40 discount plus free shipping. On Amazon the TV is listed for $405 but Walmart has the same TV for only $358, which is just $10 more than the discount. Sam’s Club has the same TV for exactly $348. Of course the Twitter-sponsored deal includes free shipping.

So in the end, it’s an ok deal. Nothing really spectacular, considering all the hype around EarlyBird. Last week’s deal was also mediocre, considering the terrible reviews the movie received.

Information provided by CrunchBase


Google Image Search: Over 10 Billion Images, 1 Billion Pageviews A Day

Today at Google’s search event in San Francisco, Vice President of Search Product and User Experience, Marissa Mayer, announced a revamp of Google Images — the company’s image search product. The service garners more than a billion pageviews a day for Google, Mayer said.

Director of Search Products, Ben Ling, then took the stage to show off some of the changes (which we previewed here). First, he gave some stats. When Google Images launched in 2001, 250 million images were indexed. By 2005, this was up to a billion images. Now, in 2010, they’re over 10 billion images indexed, Ling said.

People are using Google image search for all kinds of things — such as looking for products. But Ling said that the fastest rising image search terms in 2010 are: Haiti, Kesha, Justin Bieber, Nicki Minaj, and Avatar.

Yes, Justin Bieber. You’re welcome, Internet.

Google Image Search has hundreds of millions of users, Ling said. Today, Google is launching the largest revamp of the product since it launched in 2001.

The main emphasis now is on showing hundreds or thousands of images on a single (continuously scrolling) page. And the thumbnails for those images are larger. Hovering over them shows the meta data for that image. Clicking on the image takes you to the page that the image resides on, but the image is overlaid very large with the page dimmed in the background. It’s all about the image now.

Google said this new image search will begin rolling out today to users (about 10% have it right now). The roll-out will continue throughout this week. This product will work in “modern browsers” — which is Google’s cute way of saying “all browsers by IE 6.”

Google also unveiled a new Google Image Search Ad product at the event today.