Up to 600 call centre jobs will be created in Cardiff, says a company which manages sales for retailers.
Serco’s new office will provide services for organisations including online and home shopping retailer Shop Direct Group.
The contact centre, which will open in August, will be operated by the Listening Company, which was acquired by Serco earlier this year.
The Listening Company has about 4,000 employees in eight locations.
Neville Upton, chief executive of the Listening Company, said: “We’re delighted that the growth in our business has provided us with the opportunity to establish ourselves in such a vibrant city centre.
“Not only does this move enable us to enhance our geographical spread and build on our relationships with key clients, it will lead to the creation of a number of exciting job opportunities and we expect to grow the business in the coming months and years.”
Lloyds Banking Group announced on Thursday it was closing a call centre in Bridgend that employs 700 people, but said it would offer staff jobs at other sites.
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