Pontin’s was set up in 1946 Holiday camp company Pontin’s has been placed into administration, the accountancy firm KPMG has said.
The company, famous for its Bluecoats entertainers, currently runs five parks, all of which will continue to trade as normal, KPMG added. No redundancies have been made.
In 2009, Pontin’s announced a £50m plan to redevelop its centres but was forced to close Blackpool Park.
Pontin’s was established in 1946 and employs 850 people.
It was bought by Oceans Park for £46m in 2008. Its five sites are in Brean Sands in Somerset, Camber Sands in Sussex, Pakefield in Suffolk, Presatyn Sands in Denbighshire and Southport in Merseyside.
At its height, Pontin’s owned more than 30 parks.
KPMG said it was in the process of appointing an experienced leisure operator to the company in order that it can “continue trading and ensure that guests’ holiday expectations are met.”
It added that it intended to honour all reservations.
“Pontin’s is an iconic British brand which forms the backdrop to thousands of treasured family holiday memories,” said Jane Moriarty, joint administrator at KPMG.
“It has unfortunately struggled in the current economic environment but, with some support from new management, we are optimistic that it will be part of thousands of family memories in the years to come.”
The administrators have set up a helpline number for customers, which will be open from Monday 15 November. It is 0844 576 8481.
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