Normalization and Denormalization MongoDB | Schema Question Follow System

I’m breaking my head over this:

The User on my WebApp can follow a Tag (Like a user can follow a subreddit), the followed Tag will be shown in the Homepage with a different color than the not followed one.
If a User follows a Tag he will get Push-Notifications when a new Blog Post is published tagged with the Tag.

So I have to query for all the tags a given user follows.

And I have to query for all the user which follow a given tag.

A user can follow max 20 Tags.
Since I have a Many to Many relation should i go with something like this (normalization)

const SubscribeToTagSchema = new Mongoose.Schema({
 user: {
  type: Schema.Types.ObjectId,
  ref: "User",
  required: true,
 },
 tag: {
  type: Schema.Types.ObjectId,
  ref: "Tag",
  required: true,
 },
});

or should I just save the data in both schema User and Tag?

const UserSchema = new Mongoose.Schema({
 tag: {
  type: Schema.Types.ObjectId,
  ref: "Tag",
  required: true,
 },
});

const TagSchema = new Mongoose.Schema({
 user: {
  type: Schema.Types.ObjectId,
  ref: "User",
  required: true,
 },
});