This project a final Strategic Management paper that entails reading a case study, doing research, and writing the final project in PERFECT English and using APA citations.
The case analysis is about a magazine that is currently in circulation.
The case analyses should include the following:
an accurate and complete summary / overview of the case
an effective analysis of the problem
an approach to resolving the problem based upon assigned readings and outside research
clear, unambiguous, and effective writing
grammatically correct sentences, punctuated properly correct citation form
application of strategic course material and techniques discussed during the course
research to support analysis and case summary (bibliography).
The rubric for the paper should contain ALL of the following:
Strategic Direction: Mission, Vision, Goals and Outcomes
Macro Environment: Political, Economic, Social, Technological
Industry Environment (5 force analysis)
Competitor Analysis (Positioning)
Opportunities and Threats
Internal Environment (Finance, Marketing, Operations, Human Resources, the value chain, etc…)
What is the firm’s distinctive competence & competitive advantage?
Strengths and Weaknesses
What is the central problem or strategic issue?
Summarize your findings in a SWOT table
What are the strategic options based upon SWOT analysis?
What are your final recommendations?
What are some actions they need to take to implement and evaluate those recommendations?
The paper should be about 25-30 pages. Again, you must read the case study I’m going to send you, research the subject, and write the paper based on ALL the requirements above.
This is a very simple project. If you know what you’re doing you won’t have any problems following through the requirements above.
Thanks and happy bidding!