please peek at upromise.com for an idea. We have a collection of retail and service businesses that we control the advertising and marketing for. We want to be able to set up a customer loyalty program for them all. We thought of an advertisement that says to the public � go to any of our stores (we will call them members) and spend $ dollars accumulatively and receive a $ dollars rebate monthly.
We have problems with this idea, (1) how do we keep tract of the purchases the customer makes without having the customer send us sales receipts (which would be a nightmare for the customer and us)
We want to make this effortless for the businesses/members who want the comfort of a managed solution, for we require a multiple store locations solution to share a common set of enrollment, loyalty and gift card information, or for those who require customer account lookup ability
We need to be able to have a customer-tracking database to capture all the relevant information needed to support the marketing campaign.
Complaint Tracking – Effectively tracks the patron complaints and associated corrective actions. Most importantly, keep track of and identify repeat complainers. We need The Complaint Tracking feature, which allows us to monitor the success rate at problem resolution and measure the corresponding rate of attrition. Then take action by generating a focused mailing targeting possible lost customers by using the complaint history.
Mailings that Produce effective, targeted mailings for any of our marketing strategies. We will build pre-written offer letter for each of the supported marketing strategies. Each letter has to be able to be personalized with our Patron’s name, address, and promotional offer and of course, our signature. We need to be able to deliver our mailings by conventional U.S Mail, electronic mail, or save our mail list to disk.
Eliminate reliance on the paper coupon! Eliminate coupon abuse and theft! Reach our patrons on a personal level. Extend a token of appreciation to your patrons by extending an extra special offering to them on their birthday or wedding anniversary. Extend a sincere token of appreciation to those patrons who have actively participated in our program, have visited often and/or have spent generously. Get a handle on attrition. Bring those lost patrons back. Identify patrons who no longer visit the businesses and learn the reasons why!
Set up a Referral Program to entice our established patron community to spread the good word and refer a friend to your program. Lastly a Rewards Program, Points! Points! Points! Run our own point/reward program. Everyone loves to accumulate points and they will appreciate the extra business and to Support issuing bonus points during off-peak or slow times.
Raffle Program – Raffles are a great way to entice patrons back for subsequent visits.
New Member – Create an enrollment incentive to entice new customers to join our marketing program.
Points and Rewards Program
Complaint and Resolution Management
Merchant Pooling
Support for Multiple Store Locations
Secured Data Protection and Management
