Focus of website will be contestant photos showing off their style.
Contestants will have a profile page and will be showing off their style in a head-to-head photo competition on the homepage. Contest functionality will be similar to:
http://puppywar.com
http://kittenwar.com
http://www.nike.com/nikedunk/index.jhtml#l=kickscreator&co=US&la=en
Website design will have a minimalist approach with the main focus on the contestant photos. The following websites will be used as inspiration for site design:
stylelist.com
apple.com
taschkaturnquist.com
A blueprint document that contains a sitemap, annotated wireframes and user flows will be provided.
