Hi I am looking to build a bid management software for google adwords
A lead or sale conversion and a CPA tracking tool for google adwords and monitoring keywords that meet the conversion goals if they dont then automatically either delete them from the google adwords campaign or lower their bids automatically
1) An Intelligent bid management software for google adwords
For example :
A conversion transaction value is set at $30 – the system can be set to lower particular keyword bids by $0.05 as soon as the spend on such keyword has reached $10. Lower it again by another $0.03 as soon as spending has reached $25, and – either increase bid back to par if a conversion has been registered – or delete the keyword completely if no conversion has been made. A single Campaign Manager can use the platform to do this across fifty campaigns with thousands of keywords in each simultaneously
2) Advanced regression and decision tree methods to automatically find each keyword’s
ideal position of maximum yield and drive to achieve goals given all available
performance metrics. These algorithms take into account key optimization dimensions
such as inventory (e.g. position, match type, time, geo), latency and statistical
significance. The algorithms can be applied to an entire portfolio of keywords, to
campaigns or even individual keywords
Knowledge of Google API and how google adwords work is a major plus
a good example of these kinds of software will be marine software dot com kenshoo dot com
