The Board of Directors and the CEO have decided that they want to stay on the forefront of geekness, and therefore the company should integrate all of their IT systems. In addition, they want to develop a more robust web presence and sell their products directly to individual customers in addition to selling through traditional retailers as they currently are doing.
You are to write a report of about 20 pages that outlines the situation, weighs various alternatives, and presents a final recommendation as to how the company should go about implementing this executive directive. (If you recommend it should not be done, you better have strong reasons!)
