Category: I-phone

Situated on massive grounds of 34.5 hectares nothing the Oktoberfest does…is small.

From 2018 data it’s recorded that over 13,000 people were employed at the event over the two weeks via carnival attractions, stall holders and food and drink services (including the 14 massive beer tents) and that an estimated 6.3 million visitors came to the Beer Festival in Munich.

But to
get a real scope of the enormity of the Oktoberfest check out our list of stats
below:

1. Top 10 countries in terms of visitors to the event were USA, Great
   Britain, Austria, France, Switzerland, the Netherlands, Italy, Australia,
   Sweden and Belgium.
2. Over 100000 seats were available in the 14 large tents and more than 20
   small tents.
3. The Oktoberfest has its own Postal Office and over 500 postcard per day
   were officially sent from there.
4. Guests drank 7.5 million litres of beer according to the Munich Brewers
   association.
5. 101000 beer mass (Steins) were confiscated by security personnel at beer
   tent exits.
6. Almost 300000 coffees and teas were purchased, 1.1 million units of
   water and lemonade, 43000 litres of sparkling wine and 169000 litres of
   non-alcoholic beer
7. 550000 chickens were consumed along with 116 Oxen, 57 Calves, 44000kg of
   fish, 280000 sausages, 75000 pork knuckles, 100000kgs of salads, 200000kgs of
   bread (including pretzels)
8. Lost property included 900 passports, 350phones, 300 keys, 460 wallets
   and so much more including a couple of dogs.

This really is a massive event and is still by far the world’s largest
beer fair or Volkfest (“people’s festival”). 
Known as the Wiesn locally, the Oktoberfest is held in the fairgrounds of
what used to be Theresa’s Meadows (Theresienwiese), just outside the city
centre of Munich and is an integral part of Bavarian culture that other cities
across the world have emulated since the first Oktoberfest took place back in
1810.

Many people who attend the Munich Oktoberfest do so with
official, well established companies many of whom offer accommodation options
to suit all budgets and Oktoberfest Tours that are
organised and cost effective.

In 2019 the Oktoberfest will operate from the famous opening ceremony
the “O’Zapft is” at midday on September 21^st and run through until
11pm on Sunday the 6^th of October. PROST!

The post Oktoberfest – The Munich Beer Festival in Numbers appeared first on .

The introduction of a much more family friendly fiesta in 2016 is reaping major rewards for the City Council of Pamplona with data collected from the 2018 event showed yet another year of increases in the number of people involved in the arts and activities program with more than 1.5million attending the event. As the city itself has a population of under 200,000 inhabitants this is good news for the local economy and the 2019 event is expected to once again experience growth. The largest attendances were again recorded at the massive nightly fireworks displays with an estimated 434,000 people witnessing the pyrotechnics and also at the Giants and Big Heads of Pamplona staging’s (the Comparsa de Gigantes y Cabezudos) where more than 190,000 witnessed these massive cardboard and paper mache statues, dance, walk, twirl and party in the streets of Pamplona. There are so many vibrant, exciting and participatory events at San Fermin nowadays proving it is way beyond participants remembering the event just for the Running of the Bulls.

The municipal
campaign to raise awareness among all citizens and visitors to San Fermines in
Pamplona has been based on a more modern event with increased artistic and
cultural events, a fiesta free from sexist aggressions and crime and to instil
a more “green” basis to the entire fiesta with waste reduction and recycling
programs at the forefront.

There was, in 2018, 490 Official Acts on the Municipal
Program of San Fermines and in 2019 there are expected to be even more than
this. Naturally it would be impossible for anyone to attend all these events
and just keeping up with where all these events are located and when they are
on would prove to be a titanic task for any experienced festival goer.

Fortunately the City
Council of Pamplona have made this task much easier with the recent
introduction of an Official App for the event available on both android and iOS
and downloadable in Spanish, Basque, English and
French.

This
marvellous new App will update the user accurately with:

• The events program Check when and where events are
  taking place.
• Giants and Big-heads. Locate the position of the “Comparsa”
  in real time.
• What to do now? Get information on active and
  forthcoming events.
• The “Encierro”. Do you intend to run the bulls? Get
  information on the track and be aware of the regulations and recommendations
  for runners.
• Services. Locate all the service available to all:
  information offices, left luggage facilities, public toilets, police stations,
  first-aid posts, parking buildings, shower facilities, and much more

To ensure your full enjoyment in Pamplona for the
Festival of San Fermin and The Running of the Bulls this new App is highly recommended. There are many places
offering San Fermin Accommodation and a number of fantastic tour companies that
operate Pamplona Tours during San Fermin. If you’re planning on heading to San Fermin
this year think about downloading the awesome Official App of the City Council of Pamplona from the Google Play Store
or The Apple Store.

The post Pamplona’s San Fermin – More than just a Bull Run… appeared first on .

When Microsoft launched the "Your Phone" app last year, it gave users instant access to their mobile photos and text messages on Windows 10 PCs. And at its Surface launch last fall, it teased at something even better: mirroring and accessing your ent…

SEO ?r S??r?h Engin? O?timi??ti?n i? th? n?m?
giv?n t? ??tivit? that ?tt?m?t? to im?r?v? ???r?h engine r?nking?. In search
results G??gl? displays link? t? ??g?? it ??n?id?r? relevant ?nd ?uth?rit?tiv?.
Auth?rit? is m??tl? m???ur?d b? ?n?l??ing the numb?r ?nd quality of link? fr?m
?th?r w?b ??g??.In ?im?l? terms ??ur w?b pages have th? ??t?nti?l t? r?nk in
Google so l?ng as ?th?r w?b ??g?? link t? th?m.

S??r?h Engin? Optimisation (SEO) is th? practice
of increasing th? number and quality ?f visitors t? a w?b?it? b? im?r?ving
r?nking? in the ?lg?rithmi? search ?ngin? r??ult?.

Research ?h?w? that w?b?it?? on the fir?t ??g? ?f
Google receive almost 95% ?f clicks, ?nd studies show that results that appear
high?r u? the ??g? r???iv? ?n in?r????d click through r?t? (CTR), and m?r?
tr?ffi?.

Google Av?r?g? Cli?k Thr?ugh R?t?? (CTR)

The ?lg?rithmi? (‘n?tur?l’, ‘organic’, ?r ‘fr??’)
search r??ult? ?r? th??? th?t ?????r dir??tl? b?l?w the top ???-??r-?li?k
adverts in Google, as highlight?d below.

G??gl? Search Results

Th?r? ?r? also various other listings th?t ??n
?????r in th? Google search r??ult?, ?u?h as map li?ting?, vid???, th?
kn?wl?dg? gr??h ?nd m?r?. SEO can include im?r?ving visibility in these result
sets ?? well.

How Does SEO Work?

Google (?nd Bing, whi?h ?l?? ??w?r Y?h?? search
r??ult?) ???r? th?ir ???r?h r??ult? l?rg?l? based u??n r?l?v?n?? ?nd authority
of ??g?? it has ?r?wl?d and in?lud?d in it? web index, t? a users ?u?r?
t? provide th? b??t ?n?w?r.

Google u??? over 200 signals in scoring th?ir
???r?h r??ult? and SEO encompasses t??hni??l ?nd ?r??tiv? ??tiviti?? t?
influ?n?? and improve ??m? ?f th??? kn?wn ?ign?l?. It’? often useful to n?t
f??u? t?? mu?h on individu?l ranking signals and l??k ?t th? wid?r goal ?f
G??gl?, t? provide the b??t ?n?w?r? f?r it? users.

SEO, th?r?f?r?, inv?lv?? making sure a w?b?it? is
??????ibl?, t??hni??ll? ??und, u??? w?rd? th?t people t??? int? the ???r?h
engines, ?nd ?r?vid?? ?n excellent u??r ?x??ri?n??, with useful ?nd high
quality, ?x??rt ??nt?nt th?t h?l?? ?n?w?r? th? u??r’? query.

Google h?? a v?r? l?rg? t??m ?f ???r?h ?u?lit?
r?t?r? th?t evaluate th? ?u?lit? ?f
search r??ult?, th?t gets f?d into a m??hin? l??rning ?lg?rithm. G??gl?’?
???r?h ?u?lit? r?t?r guid?lin?? provide
?l?nt? of d?t?il ?nd ?x?m?l?? ?f wh?t Google class ?? high ?r l?w ?u?lit?
??nt?nt ?nd w?b?it??, and th?ir emphasis ?n wanting t? r?w?rd ?it?? that
?l??rl? ?h?w their ?x??rti??, ?uth?rit? ?nd tru?t (EAT).

Google u??? a hyperlink based ?lg?rithm (kn?wn ??
‘P?g?R?nk’) t? ??l?ul?t? the ???ul?rit? ?nd ?uth?rit? ?f a ??g?, and whil?
Google i? far m?r? sophisticated t?d??, this i? ?till a fund?m?nt?l signal in
r?nking. SEO ??n th?r?f?r? ?l?? in?lud? activity t? h?l? im?r?v? th? number and
quality ?f ‘inb?und link?’ t? a w?b?it?, fr?m ?th?r w?b?it??. Thi? activity h??
historically been kn?wn ?? ‘link building’, but i? really just m?rk?ting a
br?nd with an emphasis online, thr?ugh ??nt?nt ?r digit?l PR for ?x?m?l?.

R?l?v?nt ?nd r??ut?bl? w?b?it?? linking t? a
w?b?it? i? a strong ?ign?l to G??gl? th?t it might b? ?f int?r??t t? its u??r?,
and ??n be tru?t?d t? ?????r in th? ???r?h r??ult? f?r r?l?v?nt queries.

How to Do SEO

SEO inv?lv?? t??hni??l ?nd ?r??tiv? activities
th?t ?r? often grouped int? ‘Onsite SEO’ ?nd ‘Off?it? SEO’. This terminology i?
quite d?t?d, but it is u??ful t? und?r?t?nd, ?? it splits practices th?t ??n b?
performed ?n a website, ?nd ?w?? fr?m a w?b?it?.

These activities r??uir?
?x??rti??, often from multiple individu?l? ?? the skillsets r??uir?d
t? ??rr? th?m out at a high l?v?l, ?r? ?uit?
different – but they ??n ?l?? be learned. Th? other ??ti?n i? t? hir? a
?r?f???i?n?l SEO ?g?n??, ?r SEO consultant t? h?l? in ?r??? r??uir?d. 

On?it?
SEO

On?it? SEO refers t? ??tiviti?? ?n a website to
improve ?rg?ni? visibility. Thi? l?rg?l? means optimising a website ?nd ??nt?nt
t? im?r?v? the accessibility, r?l?v?n?? ?nd experience f?r users. Some of th?
typical ??tiviti?? in?lud? –

K??w?rd R????r?h – An?l??ing the types ?f w?rd? ?nd frequency u??d by ?r?????tiv? customers t? find a brands ??rvi??? ?r ?r?du?t?. Und?r?t?nding th?ir int?nt ?nd a users ?x???t?ti?n? fr?m th?ir ???r?h.

Technical Auditing – Ensuring th? website ??n be ?r?wl?d ?nd indexed, is ??rr??tl? geo-targeted, and i? fr?? fr?m errors or user ?x??ri?n?? barriers.

On?it? O?timi??ti?n – Im?r?ving th? w?b?it? ?tru?tur?, int?rn?l n?vig?ti?n, ?n-??g? alignment ?nd ??nt?nt r?l?v?n?? t? help prioritise k?? areas ?nd target relevant search ?hr????.

User Ex??ri?n?? – En?uring ??nt?nt ?h?w? ?x??rti??, ?uth?rit? and tru?t, i? simple t? use, f??t, ?nd ultim?t?l? provides th? b??t ????ibl? ?x??ri?n?? to u??r? ?g?in?t th? ??m??titi?n.

The ?b?v? li?t only t?u?h?? upon a small numb?r of
??tiviti?? inv?lv?d in On?it? SEO ?? ?n overview.

Offsite SEO

Offsite SEO r?f?r? t? ??tiviti?? carried ?ut?id?
?f a website to im?r?v? ?rg?ni? visibility. Thi? is ?ft?n referred to ?? ‘link
building’, which ?im? t? in?r???? th? numb?r ?f r??ut?bl? link? fr?m ?th?r
w?b?it??, as ???r?h ?ngin?? use th?m ?? a ???ring ?? a vote ?f tru?t.

Link? fr?m w?b?it?? ?nd ??g?? with m?r? tru?t,
???ul?rit? ?nd r?l?v?n?? will pass m?r? v?lu? to ?n?th?r w?b?it?, th?n ?n
unkn?wn, ???r w?b?it? th?t isn’t tru?t?d b? the search engines. S? the ?u?lit?
?f a link i? th? m??t important ?ign?l.

S?m? ?f the t??i??l ??tiviti?? include –

C?nt?nt (‘M?rk?ting’) – Reputable w?b?it?? link to ?x???ti?n?l ??nt?nt. S? creating amazing ??nt?nt will h?l? attract link?. Thi? might in?lud? a h?w to guid?, a story, a visualisation or infographic with ??m??lling d?t?.

Digit?l PR – PR provides r????n? for other websites to t?lk ?nd link to a w?b?it?. Thi? might b? int?rn?l n?w?fl?w, writing for external ?ubli??ti?n?, ?rigin?l research or ?tudi??, ?x??rt interviews, ?u?t??, ?r?du?t ?l???m?nt ?nd mu?h m?r?.

Outr???h & Pr?m?ti?n – Thi? inv?lv?? ??mmuni??ting with key journalists, bl?gg?r?, influencers ?r w?bm??t?r? about a br?nd, r???ur??, content or PR to earn coverage ?nd ultim?t?l? earn links t? a w?b?it?.

Th?r?’? obviously a huge numb?r ?f reasons wh? a
w?b?it? might link t? ?n?th?r and not all of th?m fit int? the ??t?g?ri??
?b?v?. A g??d rul? ?f thumb on wh?th?r a link i? valuable i? t? consider the ?u?lit?
?f r?f?rr?l tr?ffi? (visitors th?t might ?li?k ?n th? link t? vi?it your
w?b?it?). If th? ?it? w?n’t ??nd ?n? vi?it?r?, ?r th? ?udi?n?? is ??m?l?t?l?
unrelated ?nd irr?l?v?nt, then it might n?t r??ll? be a link th?t’? w?rth
?ur?uing.

It’s im??rt?nt t? r?m?mb?r Link ??h?m?? ?u?h ??
bu?ing links, ?x?h?nging link? ?x????iv?l?, or l?w-?u?lit?
dir??t?ri?? and ?rti?l?? that aim t? manipulate G??gl?’? r?nking?, ?r? against
th?ir guid?lin?? and G??gl? can take ??ti?n b? ??n?li?ing a website.

Th? best and m??t ?u?t?in?bl? ???r???h to improve th? inb?und links t? a w?b?it? is ??rning th?m, b? providing g?nuin? and ??m??lling r????n? for websites t? ?it? ?nd link to th? brand ?nd content f?r wh? th?? are, the ??rvi?? or product th?? ?r?vid? or th? ??nt?nt they ?r??t?.

With thanks to Seo Frankfurt.

The post What is Search Engine Optimisation (SEO)? appeared first on .

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