Pocket Frogs hits 2m downloads, adds social features, raises money for real-life frogs

I continue to enjoy NimbleBit’s Pocket Frogs title — it’s a free download on the App Store (supported by in-app purchases of convenience items) that has you collecting, breeding, and selling little frogs in thousands of combinations of colors, patterns, and types.

I’m not the only one enjoying the game, either. NimbleBit tells TUAW that after a month of availability on the App Store, the game has 300,000 daily active users, and it has been downloaded over two million times. That’s quite impressive. And NimbleBit is far from done with the game. Ian Marsh has been sharing “frogsaics” on his twitter account, and just yesterday he was apparently testing a social feature to share pictures of frogs over Twitter. David Marsh tells us that, yes, the company is working on an update to “show off your frogs on various social networks.” There’s one more big feature in the pipeline, too, but he couldn’t tell us about that one just yet.

The game has been raising money for charity as well. NimbleBit was contacted by a charity called Amphibian Rescue, and they’ve just recently added a little popup in the game offering a 1,000 in-game coin bonus for checking out information on how to donate to the cause. Over the week of the promotion, there were over 600 donations (totaling over $3,000), which are all going to equipment costs to keep frogs in Panama from extinction. That’s awesome! Not only is NimbleBit producing a great game, but they’re also using the audience that they’ve earned to make a change for real frogs in Panama.

Pocket Frogs hits 2m downloads, adds social features, raises money for real-life frogs originally appeared on TUAW on Thu, 14 Oct 2010 14:30:00 EST. Please see our terms for use of feeds.

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Next Apple gift to the Chilean miners should be…

As the world watched rapt and astonished, the emergence of the 33 Chilean mine workers from their subterranean refuge made for dramatic stories and oddly compelling TV.

Along with the wraparound sunglasses (for eye protection) and other gifts that the miners and their families received, each man is getting a new iPod courtesy of Apple. While the French newspaper Le Figaro describes the media players as “personal gifts” from El Steve, likely as not, they were procured and delivered by Apple’s Chile offices without direct executive involvement.

The iPod gifts are a thoughtful gesture, and we’re sure the miners will enjoy them — but what else could Apple have included in the gift basket? iPads, to share movies and photos on the job? A MacBook, to document the experience and field movie-of-the-week offers? Licenses for Final Cut Studio, in case the miners want to take creative control of said MOW? Give us your suggestions below.

Next Apple gift to the Chilean miners should be… originally appeared on TUAW on Thu, 14 Oct 2010 14:00:00 EST. Please see our terms for use of feeds.

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Found Footage: Chinese Steve Jobs clone intros new iPhone app

The amazing presentation skills of Steve Jobs have been the topic of many articles, but it’s downright rare to see an entire press event done by a Steve Jobs clone — especially one who is speaking in Chinese.

The press conference in question was held yesterday in Hong Kong to celebrate the launch of the MTR Mobile subway app. This is an impressive app, using augmented reality to show the location of stations, displaying schedules and maps, and including a helpful route planner. It’s also incredible for finding local goods and services.

The clone at the conference was local celebrity Law Kar-ying, who has obviously watched enough Stevenotes to pick up a lot of the mannerisms of His Steveness, including “One More Thing,” gulping bottled water, and plucking an iDevice from his jeans pocket. He’s even wearing a close facsimile of the Jobsian wardrobe of a black St. Croix mock turtleneck, Levi’s 501 jeans, and New Balance 991 shoes.

As Winandmac.com reports, the Steve clone did something that Jobs never does at press events — he gave away four iPhone 4’s to audience members. Perhaps the real Jobs can learn a lesson here…

Check out the video (in Chinese) after the break.

[via Engadget]

Continue reading Found Footage: Chinese Steve Jobs clone intros new iPhone app

Found Footage: Chinese Steve Jobs clone intros new iPhone app originally appeared on TUAW on Thu, 14 Oct 2010 13:30:00 EST. Please see our terms for use of feeds.

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Edito, Markdown editor for iPad

Edito is a new Markdown text editor for iPad. It’s a simple app that does one thing well, and that’s edit Markdown (a plain text markup language with a simple syntax, which can render text to myriad formats including HTML, LaTeX, and PDF). It adds a few features to the mix:

  • An extra row of keys on the keyboard for Markdown syntax, including pairs for square brackets and parenthesis, asterisks, and other keys, which are vital but a pain to get to on the iPad keyboard
  • iTunes file sync
  • A desktop-like UI
  • A built in Web browser for copying links
  • The ability to mail the plain text or HTML rendering of your document
  • A variety of CSS styles for preview and render
  • Built-in Markdown cheat sheet

TJ recently covered MarkdownMail, which does much the same thing, but it’s sorely lacking the extra keys on the keyboard. He and I (and several more at TUAW) are Markdown fans (I’m editing this post in Markdown right now), so we have a keen interest in these applications. Personally, I have a wishlist.

Continue reading Edito, Markdown editor for iPad

Edito, Markdown editor for iPad originally appeared on TUAW on Thu, 14 Oct 2010 13:00:00 EST. Please see our terms for use of feeds.

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Mac 101: Keyboard tricks for Finder navigation

You may know that you can expand and collapse Finder folders in a tree view using the left and right arrow keys. But did you know that you can expand or collapse all of the root-level folders at once? It’s a cool trick that can save you a lot of time when navigating your Mac’s files. With the Finder window focused (click anywhere inside the file view), just type Command-A to select all, then use the left or right arrow to collapse or expand all of the folders simultaneously. Neat, right?

You can also expand a folder recursively (expand all of its child folders) by selecting it and holding down the Option key when you click the triangle next to it (or press the right arrow key when the folder is selected). This works in reverse for collapsing, too. You can also drill down into a folder with Command-Down Arrow, and back up to the parent folder with Command-Up Arrow.

Now, not to blow your mind or anything, but you can combine two of the tricks above: select all (Command-A), and then hold down the Option key while you hit the right arrow key to expand every folder in the view, and every folder inside of those folders, and every folder inside of those folders…. If your hard drive is anything like mine, you just made a fine mess of your Finder window. Normally, you can quickly jump to files in the list by typing the first few letters of their name, but good luck finding anything quickly when all of your folders are expanded. Reverse the process by selecting all and using Option-Left Arrow to restore sanity.

Now, use Command-Space to open Spotlight and enjoy the relief of having the file you were looking for in that folder hierarchy (mess) just appear with a couple of keystrokes!

Mac 101: Keyboard tricks for Finder navigation originally appeared on TUAW on Thu, 14 Oct 2010 12:00:00 EST. Please see our terms for use of feeds.

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Trainyard’s tale on the App Store

About four days ago, I was sitting in a waiting room about to board a train. Bored, and a little restless, I pulled out my iPhone 3G to take a look at the App Store and see if there was anything new that I could download to kill some time. Recently, I’d almost given up on visiting the App Store. With the frustrating performance of my 3G, downloading apps and using them had become more of an endured task than a pleasure. But, on this particular day, I went straight to the UK free download charts hoping for a gem. My eyes immediately scouted the star ratings, and I was quickly drawn to an app that I’d never seen before called Trainyard Express.

I think, at the time, the app had a four star rating, well above some of its contemporaries that were similarly placed on the chart. Skipping over the blurb and taking a quick look at the pictures, I thought, this could be a game I actually might enjoy. I like puzzles, and I like trains. So, since I was about to get on one, I downloaded the app.

To say the least, I was truly surprised at what a fantastic game I had found. I was totally engrossed for the duration of my journey, not to mention repeatedly returning to the game in the coming days. I enjoyed it so much that I got my wife to download it, too.

Why was I so pleased with the game? Two major things struck me. The first being that I was bowled over by how good the game actually is. To me, it’s engrossing, looks great, and is a pleasure to play. And secondly, I was delighted to have downloaded a game for free that has so much to offer. That is such a rarity these days that it only reinforced my positive perception of the game.

On Tuesday, Matt from Struct.ca, the developer of the game, posted the story (so far) of Trainyard. Matt explains the journey he went through in developing the game as well as the highs and lows of getting Trainyard discovered on the App Store. Since I enjoyed discovering the game for myself so much, it’s particularly interesting to read Matt’s story of Trainyard being discovered.

So, grab a cup of coffee and take five to read the blog post here. Then, go and try the free version of Trainyard Express for yourself. If you like that, go and download the paid version at just £0.59 – I just did.

You can catch a demo video after the break.

Continue reading Trainyard’s tale on the App Store

Trainyard’s tale on the App Store originally appeared on TUAW on Thu, 14 Oct 2010 11:00:00 EST. Please see our terms for use of feeds.

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Apple is the third largest PC vendor in the US

According to IDC, Apple’s PC market share (those are Macs, or Macintoshes as we old-timers call them) is now at 10.6 percent, nudging Acer from the number three spot in the US. As Engadget reports, “Two million Mac shipments during the period represented an increase of 24.1 percent relative to last year, while the overall PC market turned in a somewhat morose 3.8 percent growth.” Bear in mind that Fortune suggested this week that Apple may ship four million Macs in Q4. That’s exuberant growth for a platform some called dead a decade ago.

Gartner released numbers showing Acer was still barely in the third spot, but either way, what you’re seeing is Mac growth outpacing other PCs by healthy margins. The profit margins for each Mac, likely the best in the business, are helping line Apple’s coffers as well. While HP still holds a comfy lead at the top, I’d say they are lucky to sell in volume — there’s little doubt that Apple makes more per Mac sold.

This is good news for all Apple fans, although one wonders if increasing market share will lead to more attacks by malware developers. Apple has always compared their market share to BMW and Mercedes, so I don’t see them worrying about being number one any time soon. At least not while they still have a commanding lead in MP3 players and a sizable chunk of the smartphone market.

Apple is the third largest PC vendor in the US originally appeared on TUAW on Thu, 14 Oct 2010 10:15:00 EST. Please see our terms for use of feeds.

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iPad will hit Verizon Wireless and AT&T stores October 28

Don your tin foil hats, conspiracy theorists: Verizon stores will begin selling iPads on October 28th.

There’s no CDMA iPad. Big red will be selling iPads bundled with MiFi 2200s. Starting at $US630 for the 16GB model plus a MiFi, the bundles go up to $730 for the 32G model and $830 for the 64GB model.

Here’s how the data plan works for these MiFi units. Customers will get a 1GB allowance in exchange for $20/month with no contract. That’s a lot better than what I’m paying for my MiFi now, and it’s a lot more convenient and warranty-friendly than previous iPad/MiFi combinations.

Meanwhile, AT&T stores will also begin selling iPads on the 28th, though they’ll be stocking the 3G variety and not bundling them with external hotspots.

This might not be the Apple/Verizon news you were hoping for, but it’s a start. We’re big MiFi fans here at TUAW, and getting a mobile hotspot that can support five devices simultaneously definitely compensates for the hassle of carrying a second gadget and charger along.

[Via Engadget]

iPad will hit Verizon Wireless and AT&T stores October 28 originally appeared on TUAW on Thu, 14 Oct 2010 09:38:00 EST. Please see our terms for use of feeds.

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The iBookstore six months after launch: One big failure

It’s been over six months since the release of the iPad on April 3rd, and the simultaneous launch of iBooks and the iBookstore, which promised to give Amazon’s Kindle and Kindle Store a run for its money. I figured that this would be a good time to see just how the iBookstore has progressed. The answer, in a word: poorly … very poorly.

The Kindle store currently advertises that they have over 700,000 books, magazines, and blogs available for download. Apple hasn’t released statistics on the number of currently available books, so an accurate comparison isn’t easy to make, but it’s a safe bet to say that once you eliminate the ability to load .pdf files, the availability of e-books from the iBookstore pales. At launch, it was reported that the iBookstore contained somewhere between 46,000 and 60,000 titles, 30,000 of which came from the Project Gutenberg library of free out-of-copyright books. However, since these are also available on the Kindle, we can reduce both sides of the equation by 30,000. This brings the number of titles at launch for the iBook to a generous 30,000. That’s a big difference, but outside of raw numbers, there are many factors constraining a massive increase in iBookstore sales.

Continue reading The iBookstore six months after launch: One big failure

The iBookstore six months after launch: One big failure originally appeared on TUAW on Thu, 14 Oct 2010 09:00:00 EST. Please see our terms for use of feeds.

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TUAW’s Daily App: Robot Unicorn Attack Heavy Metal Edition

Take the beloved Canabalt-style Robot Unicorn Attack game, remix it with some heavy music and aesthetic, and you’ve got the new iOS-exclusive version,which is available now on the App Store. That’s really all you need to know — give the online version a play if you haven’t yet, and you’ll see how much fun dashing and jumping with a robot unicorn can be. Sure, it’s simple, but it’s fun, and with the heavy metal tune playing in the background, it’s even more awesome.

And it’s only US 99 cents; that’s two bucks cheaper than the classic Erasure version. Great game, great price, and a great exclusive iPhone experience to boot.

TUAW’s Daily App: Robot Unicorn Attack Heavy Metal Edition originally appeared on TUAW on Thu, 14 Oct 2010 08:00:00 EST. Please see our terms for use of feeds.

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Download Limera1n Jailbreak for Mac OS X

Limera1n jailbreak for Mac OS X is now available for Download. You can download Limera1n for Mac OS X from the link below. Limera1n, by GeoHot, can jailbreak iOS 4.1 on iPhone 4, 3GS, iPod Touch 4G, 3G and iPad 3.2.2.

Windows version of Limera1n, the untethered jailbreak for iOS 4.1, was released last week.There’s also an alternate jailbreak available for iOS 4.1 named Greenpois0n from the house of Chronic dev-team loaded with the same exploit used by GeoHot.

limera1n for mac

Follow the guides linked below to jailbreak your iPhone 4, 3GS, iPod Touch 4G, 3G running iOS 4.1 or iPad 3.2.2 with Limera1n jailbreak.

*** Steps are exactly similar for both Windows and Mac versions.***

After jailbreak, you can install AppSync 4.1 to install cracked apps.

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Review of Ringtone Designer Pro – Make your own awesome ringtones!

Ringtone Designer Pro costs only $0.99 and allows you to take any song on your device and easily turn any part of it into a ringtone. You can do this with as many songs as you want and you can make them as long or as short and you would like.

Features

The design of this app is great: it is so straightforward and easy to use, and there are no unnecessary options and features. All it can do it create ringtones, and it does this extremely well. The only option this app has is the option to fade into the beginning and out of the end of the ringtone, which helps smooth the transition so it does not abruptly end. However, you cannot set the duration of the fade but in my opinion the fade sounds very good.

Review

The simplicity of this app is obvious the second you open it up, at which point you can do only one thing, and that is select a song to create a ringtone from. Once you select a song you are brought to the screen where you select the portion of the song you want to use. Dragging the blue region moves the area that is selected to become the ringtone, and dragging the two silver circles in either direction changes the length of it. Sometimes it can be difficult to drag the circles to the exact spot where you want it to begin and end, and therefore it sometimes may take some time to get that exact spot. Even if it does take some time, it is never more than a minute or two and is still a very simple process. Although its simple, it would be even better if it was easier to drag the sliders in smaller increments, or if you could type in the start and stop times so you can easily pinpoint the exact locations that you want. Here you also see the checkbox that you can tap to turn the fade on or off, and personally I think the fade sounds nice and I always use it. The play button plays the selection so you can make sure you are satisfied with the selected area, and can make any necessary changes before saving it. Once saved, you will not see your newly created ringtone anywhere on your device or in the app until you sync with iTunes to get the ringtone into the “Settings” menu. There is a video that you can watch in the app that explains the quick and painless way of syncing with iTunes to get the ringtone on your device. After you sync, you can freely assign your creations to contacts!

Conclusion

This is a great app that is absolutely worth more than the $0.99 they charge for it. Making ringtones using Ringtone Designer Pro is much quicker and easier than making them on your computer, is cheaper than buying them, and allows you to created them no matter where you are. The fade feature sounds great and adds a nice touch to it, and overall this is a fantastic app for creating your very own ringtones.

Build Your Metropolis With We City


It was more than a decade ago when I would sit in the school computer lab, building highways, managing neighborhoods and collecting taxes. It was a social gaming experience- as much as existed in its day- with a roomful of peers working on or demolishing their own cities as well.

Here we are now, in a world where computer gaming and social media have fused into recognizable names like Farm Ville and Mafia Wars. And just when online social gaming is at its height through the desktop and laptop screens around the globe, we are introduced to the iPad.

Starting a City

We City is like the social gaming equivalent of the classic Sim City. The concept is simple: Build your city, collect your money (from taxes, education, industry), expand your territory and work together with your friends while doing it!

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A basic new city

The cost for this experience is initially free. We City, along with the other ngmoco games, is provided free of charge to download and to play. This model is ideal for social gaming, because it’s just not as much fun to play alone as it is together. So you and all of your friends can be involved in the same virtual world for no upfront cost. It’s simple- spread the word and the fun multiplies!

Social Cities

Adding friends is only a few taps away. The “social” menu can be accessed in the bottom-right corner, offering to connect you instantly with your Twitter and Facebook contacts. The “plus +” menu in the top-right corner gives you even more ways to find your friends such as: your iPad contacts, Google and Yahoo contacts, or even a direct; in-app email solicitation.

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Social network integration

As you start the app for the first time, it will ask you to sign up for a Plus+ account or login to an existing one. Since I have previously played the GodFinger and We Rule apps, I just punched in my credentials and was instantly in the game. To get me started, a series of dialog boxes would greet me with messages, tips, and goals to help me get used to the game.

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We City walks you through the gameplay process

Build and Design

When it comes down to it, there are two basic actions that you can perform on your city: 1- Build, 2- Redesign. There are different categories of things that you can build to diversify your town: Buildings, Decorations, Natural Elements (trees, plants, etc..), Terrain (roads and pavement), and City Hall upgrades.

If you’re the kind of person who likes designing gardens or neighborhoods, then you’ll probably find yourself putting countless hours moving trees and quaint little houses around into your ideal virtual utopia. If you’d just rather see the cash, then factories and retail centers will most likely occupy your days.

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Constructing objects

In We City, like in life, everything has a price. You earn and spend virtual coins by collecting rent on your residential establishments, manufacturing goods with your factories, reselling goods from convenience stores, etc… More buildings and businesses become available to you as you level up with experience gained from pretty much any of your city managing tasks.

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Notifications appear over buildings

Zap it!

But beyond the bling there is the We City version of magic powers- zap. Zap can instantly finish tasks, thereby speeding up your city’s development. It can be used to build buildings without money, or finish manufacturing an item to bring you some quick cash. There are two ways to get zap: 1- level up, 2- buy it. That’s right, using the in-app purchase model, you can use your iTunes account to instantly purchase more city magic and be well on your way to the greatest virtual land ever imagined. This includes special limited-time-only buildings such as the Roman coliseum and the Eiffel Tower, which can only be built using zap.

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The We City Store

Final Thoughts

The definite draw for We City is the social aspect. Without friends to share with and build with, the game begins to lose its draw pretty quickly. There are not really any objectives or challenges that you must face, aside from time. With time, all things can be improved in your city. One nice thing about the time factor in We City is that it is based on realtime, so you don’t actually have to be in the app in order for your factories to manufacture their goods, or your houses to pay their rent. (Although if you don’t collect your newly produced items within a certain amount of time, they seem to fall in to disrepair and you have to start the manufacturing process over.)

I think that it would add a little bit more excitement if you had to deal with natural disasters such as the earthquakes and alien invasions from the old Sim City, but if that’s what you’re looking for, there is a Sim City app for iPad/iPhone.

Overall, the possibilities are vast for your city-building adventure, but you’re going to want to invite your friends to enjoy the all-important social aspect of the game. Best of all, the game is free and you can go on for some time building, designing and leveling up without having to spend any money for zap.

So, have you tried We City or any of the other ngmoco social games? What are your thoughts?

The Case for Apple Building a Real AppleTV


The AppleTV has been called Apple’s little project, but this year they decided to step things up and introduce a pretty cool little box. It streams Netflix, runs HD, and is smaller than an iPad.

Still, it seems like something is missing; Apple could do more with the concept, and really give it that Cupertino shine. In fact, Apple should just go ahead and build a real Apple Television.

They Have the Capability

Apple has billions of cash at its disposal. Back in March, they reported having 40 billion in cash available to them, which meant that they had the ability to play a few risks and try things out. The iPad is most likely an example of that experimentation, as is the newest AppleTV. But there’s more to building a television than having a lot of cash on hand.

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The New AppleTV

Part of that is manufacturing costs. Right now, Apple’s focus is on smaller goods that can be produced en masse in small factories overseas. A television takes up more real estate in those small buildings, and therefore they couldn’t build and sell as many units. But therein lies the genius: most people don’t buy a new TV every year they way they would a new iPod or iPhone. So Apple doesn’t have to make millions, they just have to make enough to keep up with demand.

They Have the Desire

Steve Jobs once said that he didn’t think people wanted another box in their living room, and I think that for the most part, he’s right. In my personal setup, I have five devices which connect to my TV via the HDMI cable, and only one port on the television. Having yet another box in the living room is a pain, and makes life more complicated.

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A real AppleTV

By building the AppleTV into the television itself, they could eliminate the “one more box” problem. In the process, they also bring iTunes further into the living room, making it easier for them to sell more movies and TV shows. Customers today hate having four remote controls, and if there was a way for them to cut the cord to their cable system and still keep all of the functionality, they would. If Apple built a television, they could work in a TiVO-esque system right into the OS, as well as providing the same AppleTV experience. It’s win-win.

They Have No Real Competition

When the iPhone took off, so did the popularity of the word “App.” It’s now the buzzword for every product with a microchip it seems, including televisions. Samsung is currently pitching a new television with “built-in apps,” making it easy for you to use Pandora, stream Netflix, or view your Twitter feed. How exciting.

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No Seriously, This is the Competition.

No one gets the concept of apps the way Apple does, and this would really improve in an Apple TV. Let’s say that they produce a slim LED television in four different sizes, and then they put iOS inside. Now not only is Netflix included, but so are potentially several thousand other apps that could make using the television a completely different experience. Even if Apple didn’t sell a million units, they would make a killing on app sales. It makes sense.

The Bottom Line

At the end of it all, this comes down to risk versus reward. Does Apple want to take the huge risk of creating a line of televisions to make potentially millions of dollars, or is it too high a price to pay? Ultimately, they have the cash, resources, and motivation to do it. They just have to make the leap.

What do you think? Should Apple seek to revolutionize the TV market by introducing an iOS powered television? Or should they just stick to the current exterior box model? Leave a comment and let us know!

Measure in Style With Ruler 2


The thing I’ve noticed about having iOS devices is that I’m always looking for ways to consolidate my life; when there’s an app that does the same thing as one of my tools, I’m eager to try it and see if it can simplify my life. That’s why Andrew (of Classics fame) and Alexa Kaz created Ruler.

To learn how fun it is to use Ruler to measure things from your iPhone, iPod touch or iPad, keep reading after the fold.

Overview

In case you haven’t figured it out yet, Ruler is exactly what it sounds like: a ruler for your iOS devices, but with a few tricks up its sleeve.

Pricing

Ruler normally cost $1.99, but is currently on sale for $0.99; for a well-designed single-use utility, we think that $0.99 is a proper price, and expect that most users will be happy to fork over the dollar for the fun and useful experience it provides.

For current price information, check the App Store or the app’s web site.

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The main user interface of Ruler.

Using Ruler

When I first heard of this app, I wondered what the point of a full application for measuring things would be: what difference could there be between it, and a scale picture of a measuring tape? The secret is touch; with Ruler’s unique touch user interface, you can actually get more accurate measurements than you would with a typical physical ruler.

The entire metaphor behind Ruler is that you drag a comfortably sized pointer to the end of the object you are measuring; the app takes care of the rest.

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Drag the pointer to the right until it is lined up with the end of the object you are trying to measure.

Step 1. Getting Started

We’re all familiar with how to measure things using a physical ruler, but when confronted with a different method, we’re baffled. That’s why it’s so great that when you first launch Ruler, you are shown a helpful tutorial on using it. If you decide to buy the app, definitely pay attention during this tutorial, as it will help you understand better how to use it.

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When you first launch Ruler, it will show you a quick, animated tutorial on how to use it.

Step 2. Measuring Something Short

The easiest thing that you can do with Ruler is to measure an object that is shorter than your device’s screen. When I was first playing with Ruler, I chose to measure the width of my credit card. First, make sure that the big blue pointer is as far to the left as possible, at zero; then line up the object to be measured such that its left edge is flush with the left edge of your device’s display, matching the tip of the blue pointer.

Then, all you have to do is drag the blue pointer to the right until it is pointing at the right end of the object to be measured. You’ll notice that as you drag it, the number in its center changes: for instance, after measuring my credit card, it said “2 1/32 in.” It’s that simple!

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Once the blue pointer matches the right edge of the object to be measured, you’re done!

Step 3. Measuring Something Long

I mentioned that Ruler has a few tricks up its sleeve: this is one of them. I was at first at a loss to understand how it would be possible to measure an object that is larger than my iPhone’s screen, but believe it or not, Ruler makes it a snap.

For this example, I measured the length of a sheet of paper. First, make it so that the left edge of your object lines up with the blue pointer at zero. Then, drag the blue pointer to the end of the screen, and after doing so, swipe the brown ruler at the bottom to the left. You’ll notice that the ruler now starts close to 3″. Finally, physically move your device to the right once by its screen’s length: this is probably the hardest part of the whole exercise, and is best accomplished by placing a finger adjacent to the end of the screen, and then moving the screen so that its beginning is adjacent to the finger. Now, all you have to do is repeat this maneuver a few times until you’ve reached the end of your measurement.

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With Ruler, you can even measure something that’s longer than the screen of your device!

Step 4. Saving Your Measurements

Saving a measurement is really easy. All you have to do is tap the little folder icon in the bottom right-hand corner, and press the plus button; type in the name of your object, and hit Return. (I would prefer that instead of Return, the keyboard were configured to have a Done button.)

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Ruler provides helpful instructions along the way.

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Now that your measurement has been saved, you can retrieve it at any time.

Step 5. Inches or Centimeters?

With Ruler, you can choose to measure things either in inches or centimeters. To make the change, all you have to do is slide the little switch in the middle of the pointer, and the ruler will redraw itself.

A neat nuance to this feature is that if you are looking in your list of saved measurements, toggling the units switch will convert all of your records immediately.

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Just flick the units switch to convert between inches and centimeters!

Bonus: Ruler On Your iPad

Ruler is a universal application; this means that it works at full resolution on all of your iOS devices: iPhone, iPod touch, and iPad. We are very pleased with the iPad support, seeing as this makes it much easier to measure things that are a little bit larger without having to displace the screen.

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When you buy Ruler, you can install it on all your iOS devices, including iPad.

Final Thoughts

The most noticeable part of this app in my opinion is its visual design; the crisp, realistic graphics that make up the ruler, the pointer, and the gears are simply fantastic. We can tell that a lot of work went into making Ruler beautiful, and we would expect nothing less from one of the co-creators of Classics. Equally pleasing are the subtle sound-effects, such as when you are dragging the pointer, or opening the save measurements drawer. Overall, the attention to detail is fantastic.

Another thing that contributes to the positive user experience was the tight integration of the app’s built-in tutorial; every time we got to a new part of the app, there was helpful text and/or arrows that helped us along, while staying out of our way.

It wasn’t all positive, though: a problem that we kept running into was that of inaccurate measurement, which is not the app’s fault per se. The problem is that even with practice, it took many times to measure the long edge of a sheet of printer paper at 11″; most of the time, the measurement came out to be closer to 10.5″. Of course, this is because I wasn’t being completely accurate when I offset the device by a screen’s length. But the problem remains that it took a very long time to get an accurate measurement of an object longer than the iPhone’s screen. I cannot think of a way to improve this feature in the application, since the problem seems to be inherent in any attempt to measure something longer than the measuring device.

The final issue that we noticed was that Ruler would occasionally crash. Ruler is still pretty new, and I’m confident that this will get ironed out soon.

Despite the minor frustration in measuring longer objects, Ruler is simply a charming utility that we’re happy to rate at 8/10; if the intermittent crashing issue were fixed, I’d readily give it a 9/10. I wholeheartedly recommend that you go ahead and give Ruler a try, and remember that it runs beautifully on iPad too! Let us know what you think in the comments below.