From coming soon, to coming eventually, to arrives tomorrow, to finally here, the white iPhone 4 landed on Thursday with a promising premiere.
Only one day after it became available, wait times for the pale iPhone 4 reached five days in several of Apple’s European online stores, including the U.K., Italy, France, Germany, Spain, Switzerland and Ireland. Currently, customers in the U.S. and Canada must wait a slightly more modest 3-5 days before their white iPhone 4s board a delivery vehicle. In contrast, the black iPhone 4 ships within a day or two.
The iPhone 4 in white began shipping in 28 countries on April 28, delayed by about 10 months after the popular black version hit the market. The long delay for the alabaster phone, caused by various technical hurdles, created extra “mystique” and perceived “scarcity value” for the device, according to analyst Brian White with Ticonderoga Securities. The appropriately named White expects the new color to incrementally boost iPhone 4 sales by 1 million to 1.5 million units per quarter.
The sellout crowds in Hong Kong and mainland China and expanding shipping times in Europe and North America certainly support the idea that consumers were holding out for their preferred color of iPhone 4. Did you wait patiently for the vanilla-flavored iPhone 4? Let us know why in the comments below.
White iPhone shipping times grow in Europe originally appeared on TUAW on Fri, 29 Apr 2011 14:00:00 EST. Please see our terms for use of feeds.
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Not only is this really cute, it made me think to myself, “Man, I wish I’d thought of that first.” Sean Ohlenkamp put a folder on the desktop of his wife’s Mac as the gateway to expressing his sentiments on their third wedding anniversary. The video above walks through a whimsical nest of folders in the Mac OS X Finder, occasionally taking non sequitur (and hilarious) side trips before winding up at an awww-inducing conclusion. There’s no indication of how Sean’s wife reacted to his message or the way he delivered it, but if she’s a keeper, I’m sure she loved it.



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