5 really, really good reasons to attend TC Sessions: Mobility

It’s stunning how fast emerging new technologies can coalesce around a simple human need and suddenly change everything, not to mention spur billions in investment.

That’s what has happened in the past five years to the basics of humans getting around town, or “mobility” in the shorthand of Silicon Valley. And that’s the first of the five reasons TC Sessions: Mobility is a must: The Mobility category is too momentous to walk on by. Arguably no tech category has invoked a bigger spectrum of emerging technology to deliver results that touch more lives.

The second reason? Mobility is still the Wild West any way you look at it. Very little is settled on either the tech or business front. What is true vehicle autonomy, for example, and when will we have it? At TC Sessions: Mobility, attendees like Waymo CTO Dmitri Dolgov, Zoox co-founder Jesse Levinson and Lia Theodosiou-Pisanelli from Aurora, among others, will be weighing in on those topics — and many more.

Keeping those onstage interviews real when it comes to demanding topics is always a challenge, which brings us to the third reason: TechCrunch has some of the most respected editors anywhere when it comes to covering mobility. TechCrunch’s  Kirsten Korosec, Megan Rose Dickey and Matt Burns built this show and will handle most of the interviews onstage. You can trust them to ask the right questions.

Fourth, please check out the amazing agenda for the show. It really speaks for itself. There is no hot mobility topic — from autonomy to VC investing trends, from micro-mobility to mobility-first city design, to safety and security — that the agenda does not touch.

And the last reason, but perhaps most valuable of all: Consider who you will meet at this show, and how easily you will make new connections. Thanks to our CrunchMatch system, attendees can easily discover each other based on interests and arrange to meet at the show. At every TechCrunch event, literally thousands of new connections arise through CrunchMatch.

And here’s a bonus reason: The sponsors organizing breakout sessions and exhibits at this show are recognized mobility leaders and will have top team leads on site. Catch up with ABB, AAA, Merchants Fleet, Waymo and many more — see the breakout lineup here.

We hope to see you there! 

$295 tickets are still available. Book yours today as prices go up at the door. Bringing a group of four or more? Save 15% with a group discount here.

Psst – if you’re a student you can book a $45 ticket with this link.

The next service marketplace wave: Vertical market-networks

Ivan Smolnikov
Contributor

Ivan Smolnikov is the CEO and founder of Smartcat, the market network platform for the translation industry.

The last few decades have produced many successful marketplaces. We went from goods marketplace pioneers such as eBay and Amazon to simple service marketplaces such as Uber, Lyft, Doordash, Upwork, Thumbtack, TaskRabbit, and Fiverr. But why haven’t we seen many successful B2B service marketplaces?

Table of Contents


Why Many B2B Service Marketplaces Failed

Some would argue that companies such as Upwork, Thumbtack, Fiverr, or TaskRabbit are horizontal B2B marketplaces in the sense that they provide access to suppliers of different services. But while businesses do indeed transact with freelancers on such “horizontal” marketplaces, for most service verticals these are limited-value, one-off transactions. They fail to enable long-term business collaborations.

So, such marketplaces haven’t delivered more valuable services nor introduced a new paradigm for how businesses buy specific services at scale and on an on-going basis. Why is that?

Horizontal marketplaces are stuck at the discovery process

Horizontal services marketplaces don’t provide much value beyond matching clients with quality service providers. In other words, they don’t facilitate collaboration between buyers and suppliers, never mind provide ways for the two parties to collaborate more efficiently over time as they engage in follow-on projects.

In essence, the model these marketplaces were built around is not much different from the likes of Craigslist, which put a convenient UX on traditional classified advertisements.

Complex B2B services require workflow and collaboration tools

In their article “What’s Next for Marketplace Startups?,” Andrew Chen and Li Jin found that there aren’t many successful service marketplaces because those offerings are complex, diverse, and difficult to evaluate. It’s challenging to define a successful transaction in a service marketplace because it’s harder to quantify success.

One reason is that several service providers must often work together to complete a single job for a buyer, requiring a complex workflow from end to end. As a result, it’s difficult for marketplaces to not only mediate service delivery but also make it significantly more efficient for buyers and suppliers. If both the buyer and suppliers don’t see a significant efficiency gain other than being initially matched, why would they continue using the marketplace?

(Image via Getty Images / Lidiia Moor)

The $50 billion translation industry is a prime example of complex B2B services marketplaces. On the supply side are roughly 50,000 small agencies around the globe responsible for more than 85% of this $50 billion industry. (Note we are referring to agencies here as suppliers, though they play on both sides.)

On the demand side are businesses that need to translate text from one language into another. Plus about 1,500,000 freelance linguists work in this industry, many of whom are more specialized than professionals in other industries.

Anyone can find and hire a translator on Fiverr or Upwork. Both provide a vast selection of language translators. However, the quality and cost of the translation depends on the translation tools available to the translator as well as their subject expertise.

Neither Fiverr nor Upwork provide computer-aided translation (CAT) and collaborative workflow solutions for users of their platforms. Additionally, neither provides an effective way for all parties to collaborate and continuously improve the efficiency and quality.

But the problem with traditional marketplaces goes even further: Multiple translators and reviewers are usually needed to complete a single job for a customer. Multi-language translation projects are even more complicated. Such projects require multiple service providers and cost estimates, in addition to project management tools.

This is why building a B2B service marketplace is difficult. Service marketplaces must not only connect buyers and suppliers, but also provide tools to enable an efficient and collaborative workflow that reduces wasted time and effort.

Horizontal marketplaces suffer high attrition

In addition to the problems already outlined, traditional marketplaces experience another issue that prevents them from growing and retaining market participants: Buyer and supplier attrition.

Many business services are based on regularly recurring engagements. In some cases, a buyer and a service provider interact daily, requiring a different workflow than gig-marketplaces are built around.

Buyers and suppliers have little motivation to continue interacting on a platform with no workflow automation solutions. They lack a way to improve service efficiency and quality, automate collaboration, payment, paperwork, and other basic processes required for a business.

This is why many traditional marketplaces suffer from slow network effects and high attrition. (A network effect is what happens when a platform, product, or service delivers more value the more it is used.

Think Facebook, eBay, WhatsApp.) Why wouldn’t companies work directly with service providers outside of a marketplace after they were introduced? What incentives keep the service transaction on the marketplace? These are critical questions to answer when building a marketplace.

Traditional marketplaces target broad services, making it nearly impossible to provide workflow solutions for buyers and suppliers. Going forward, successful service marketplaces will be developed relying on an industry-specific SaaS workflow. This will focus buyers and suppliers on longer-term projects and interactions that serve the unique needs of collaborations and transactions in a specific vertical.

Image via Getty Images / OstapenkoOlena

What makes a successful service marketplace?

In “The next 10 Years Will Be About Market Networks,” James Currier, Managing Partner at NFX Ventures, defines a new era of service marketplaces, which he calls market networks.

A market network is a platform that combines elements of an n-sided marketplace, a network, and workflow solutions. An n-sided marketplace is one that requires coordination of multiple supply-side parties to provide a complex service for a single buyer.

Market networks enable multiple buyers and suppliers to interact, collaborate, and transact on the same platform. They provide users with industry-specific workflow solutions that enable efficient, ongoing collaboration on long-term projects. This reduces costs and leads to a higher quality of services and increased overall value for all users.

But how do you actually build a successful market-network platform? While the answer to that varies from company to company, here is our approach. We were able to build a market network for the translation industry that combines the components: network, marketplace, and workflow solution.

STEP 1: SaaS workflow platform unlocks high-value collaboration

The first step to building an effective complex market network is to develop a workflow that is easy for users to embrace. It might not seem like much, but this increases productivity by enabling teams to perform tasks that were previously impossible.

Trash uses AI to edit your footage into a fun, short videos

Trash is a new startup promising to make it easier for anyone to create well-edited videos.

Social video is an area that CEO Hannah Donovan knows well, having previously served as general manager at Vine (the video app that Twitter acquired and eventually shut down). She said that in user research, even though people had “really powerful cameras in their pockets,” when it came to editing their footage together, they’d always say, “Oh, I’m not technical enough, I’m not smart enough.”

Donovan, who also worked as head of creative at Last.fm, said she “got curious about whether we could use computer vision to analyze the video and synthesize it into a sequence.”

The result is the Trash app, which comes with a straightforward tag line: “You shoot, we edit.”

Donovan demonstrated the app for me last week, shooting a few brief clips around the TechCrunch New York office, which were then assembled into a video — not exactly an amazing video but much, much better than anything I could have done with the footage. We also got to tweak the video by adjusting the music, the speed or the “vibe,” then post it on Trash and other social networks.

Donovan founded the company with its Chief Scientist Genevieve Patterson, who has a Ph.D. from Brown and also did postdoctoral work with Microsoft Research.

Patterson told me that Trash’s technology covers two broad categories. First there’s analysis, where a neural network analyzes the footage to identify elements like people, faces, interesting actions and different types of shots. Then there’s synthesis, where “we try to figure out what are the most cool and interesting parts of the video, to create a mini-music video for you with a high diversity of content.”

The app should get smarter over time as it gets more training data to work with, Patterson added. For one thing, she noted that most of the initial training footage used “Hollywood-style cinematography,” but as Trash brings more users on-board, it can better adapt to the ways people shoot on their phone.

It’s starting that on-boarding process now with what Donovan calls a “creator beta,” where the team is looking for a variety of creators — particularly talented photographers who haven’t embraced video yet — to try things out. You can request an invite by downloading the iOS app. (Donovan said there are plans to build an Android version eventually.)

Trash screenshot

Trash has raised $2.5 million from sources as varied as the National Science Foundation, Japan’s Digital Garage and Dream Machine, the fund created by former TechCrunch Editor Alexia Bonatsos. Donovan said the startup isn’t focused on revenue yet — but eventually, it could make money through sponsorships, pro features and by allowing creators to sell their footage in the app.

And if you’re wondering where the name comes from, Donovan offered both a “snarky response” (“I don’t give a damn and I don’t take myself too seriously”) and a more serious one.

“We believe that one person’s trash is another person’s treasure,” she said. “With filmmaking, as you know, there’s a lot of things that get left on the cutting room floor. That’s one of the product concepts, in the longer term, that we want to explore.”

Scientists discover a new way to provide plants the nutrients they need to thrive

Researchers at Carnegie Mellon University have discovered a new method for delivering key nutrients to plant roots – without having to ensure they’re present in the soil where the plants are growing.

The landmark study greatly increases the efficiency of surface delivery of nutrients and pesticides to plants. Currently, when crops are sprayed with stuff that’s supposed to help them grow faster or better, the vast majority of that (up to 95 percent, according to CMU’s engineering blog) will just end up either as concentrated deposits in the surrounding soil, or dissolving into ground water. In both cases, accumulation over time can have negative knock-on effects, in addition to being terribly inefficient at their primary task.

This method, described by researchers in detail in a new academic paper, would manage to improve efficiency to nearly 100% absorption of nutrients and pesticides delivered as nanoparticles (particles smaller than 50 nanometers across – a human hair is about 75,000 nanometers wide, for context) sprayed onto the leaves of plants, which then make their way through the plant’s internal vascular system all the way down into the root system.

Using this method, agricultural professionals could also greatly improve delivery of plant antibiotics, making it easier and more cost-effective to treat plant diseases affecting crop yields. It would be cheaper to delivery all nutrients and pesticides, too, because the big bump in efficiency of uptake by the plants means you can use much less of anything you want to deliver to achieve your desired effect.

This research could have huge impact in terms of addressing growing global food supply needs while making the most existing agricultural land footprint and decreasing the need for potentially damaging expansion of the same.

Watch SpaceX’s spectacular first Falcon Heavy night launch live

SpaceX is going to launch a Falcon Heavy rocket for only the third time ever tonight, should all go according to the current mission plan. The launch, set to take place during a four-hour launch window that opens at 11:30 PM EDT (8:30 PM PDT) [UPDATE: The launch is now targeting 2:30 AM EDT (11:30 PM PDT), which still falls within the four-hour launch window] tonight, will lift off from Launch Complex 39A at Florida’s Kennedy Space Center.

On its first-ever nighttime launch, Falcon Heavy’s STP-2 mission will carry a cargo made up of a number of payloads from commercial customers, as well as from the U.S. Department of Defence, the National Oceanic and Atmospheric Administration (NOAA) and NASA. The mission involves putting 24 different spacecraft into orbit, along three separate orbital paths. One of the is an experimental research satellite for the Air Force Research Laboratory, and NASA’s payload includes four different experimental craft, which the agency detailed this month.

It’ll also carry LightSail 2, a crowdfunded spacecraft spearheaded by Bill Nye’s Planetary Society, which will make its way through space using the literal solar wind beneath its massive sail. SpaceX is also re-using Falcon Heavy boosters for the first time, with side boosters used on the Arabsat-6A mission flown in April, and it’ll attempt to recover all three first-stage rockets via landings at Cape Canaveral and aboard its drone landing pad barge.

The launch will be streamed live above, with the feed getting started around 15 minutes prior to scheduled launch window opening.

Google Pay expands its integration with PayPal to online merchants

Google and PayPal have been strategic partners for some time. The companies in 2017 announced that PayPal would become a payment method in Android Pay, the service that later rebranded as Google Pay. Last year, users who added PayPal as a payment method on Google Pay could then pay for services like Gmail, YouTube, Google Play and Google Store purchases via a PayPal option in Google Pay. Now, a similar integration is making its way to online merchants who accept Google Pay on their website or mobile app.

Explains Google, hundreds of millions of customers already have payment methods saved to their Google Account — including, in some cases, PayPal, thanks to the 2018 integration.

With this expanded integration, merchants can opt to enable PayPal as a payment method in their own Google Pay integration — something that’s easily done if Google Pay has already been implemented on their site. All that’s required is only a small code change to the list of allowed payment methods (see below).

At that point forward, any online shopper who wants to check out using Google Pay will have the option of selecting PayPal to make the purchase.

The benefit of this integration for consumers is that they won’t have to sign in to PayPal when they use it through Google Pay, which cuts down the number of steps to take at checkout. That, in turn, can increase conversions. They’ll also have access to PayPal’s Purchase Protection and Return Shipping benefits.

For online merchants who are also PayPal merchants, when a customer selects PayPal through Google Pay, the merchant receives the money in their PayPal Business Account within minutes.

PayPal’s embrace of its one-time competitors like Apple and Google actually began several years ago, and is still gaining ground as the technology platforms better integrate its service.

The company began teaming up with rivals like Visa, MastercardAppleGoogleSamsung and Walmart to help it achieve better traction both at point-of-sale in retail stores and within the popular mobile wallets offered by mobile OS platform makers Apple, Google and Samsung. Today, PayPal lives alongside other payment cards — like credit and debit cards — inside these mobile wallets.

For merchants that want to offer a variety of checkout methods, they can add support for the digital wallet platforms themselves, and PayPal simply comes along for the ride.

The PayPal option for Google Pay works in all 24 countries where customers can link a PayPal account to Google Pay.

What money should be

Nik Milanovic
Contributor

Nik Milanovic is a fintech and financial inclusion enthusiast, with a decade of work across mobile payments, online lending, credit and microfinance.

With the release of the Facebook consortium’s project Libra whitepaper, the internet, tech world, financial services industry and policy circles are all burning with conversation on the project’s potential. We are still very early into Libra’s life — it is, after all, still a proposal — and there is an endless set of questions left to answer. The project could redefine how we view money or it could be a complete failure; we won’t know which for years to come.

While there isn’t much to add to the (likely thousands) of pundit takes on the project until more details come out, this moment does provide us with an opportunity to step back and take a look at money itself. We should be asking ourselves: how does money work today and how should it work?

Money is an anachronistically analog part of everyday life. The last 25 years saw the digitization of most services businesses, from communications (email) to bookstores (Amazon) to taxis (Uber). Yet, even with the rise of fintech and significant innovation in consumer finance, money itself has remained curiously unchanged.

The future of money is just beginning.

There are good reasons for money to have remained unchanged. Currencies are controlled and issued by states, and for many reasons, they need to be controlled and issued by states. But the reasons are a reflection of the “facts on the ground” today. Money is too sensitive and too critical to allow for the same level of disruptive innovation we’ve seen in other assets. But if we were to design money de novo today from a Rawlsian original position, it would probably look pretty different.

Libra gives us an opportunity to talk more openly not just about what money is, but about what money should be. And regardless of what happens with Libra — which faces regulatory and competitive headwinds — the moment won’t be wasted if we take this time to contemplate the future of money. Below are some (not collectively exhaustive) starting ideas for that conversation, from the most basic to the more exotic.

Money should be free

Let’s start with the most obvious: put simply, it shouldn’t cost anyone money to use money. Financial institutions and fintechs are (slowly) moving toward this consensus, but in many cases, people still have to pay just to access their money.

ATMs charge fees for withdrawals. Checks cost money to print (and for those who feel the U.S. is moving past them, 90% of checks are still written in the U.S.). Foreign remittances incur transfer fees, bank-to-bank wires incur fees, check-cashing incurs fees, paying vendors with PayPal incurs fees, etc. etc.

The early promise of apps like Venmo, Square Cash and WeChat Pay (and earlier, Clinkle) is to let people transfer and use their money at no cost. Apple Pay and Google Pay take that promise a step further by making the phone — not the dollar — the primary instrument for in-person purchases — all at no cost to debit directly from a bank or credit card account.

But these apps have no equivalent in many countries. While mobile money services like M-Pesa have been ubiquitously successful in Kenya and neighboring countries, countries like Nigeria — Africa’s largest economy — still have significant cost of cash problems and expensive policy restrictions on the use of cash. I ran into many “Unable to dispense cash” error messages in my time in east Africa, where just having a bank account could incur non-trivial costs.

Incurring a fee just to use money is an outdated standard.

Money should transfer instantly

To most people reading this, the difference between instant payments and those that take a couple of days is not significant. A paycheck could come on Friday or Monday. A Venmo cashout can take a day or two to hit a bank account.

But as Aaron Klein at Brookings notes, slow payments disproportionately affect poor people. The time it takes for a check to clear, for remittance funds to settle or for payroll to be deposited can mean the difference between paying a bill and incurring an overdraft fee. It can mean not having enough money for weekend grocery shopping. These realities drive consumers to turn to payday lenders ($7 billion in annual fees), check cashers ($2 billion) or overdraft fees ($24 billion!).

Identity should be programmed into money.

As NPR noted when they waited for a Kickstarter payment, “We just need Amazon’s bank to send money electronically to a checking account at Chase bank. It’s just information traveling over wires. How long could it take: A minute? An hour? It took five days.” That is because the rails on which money is moved in the U.S. are more than 40 years old. As Klein notes, you can now send money more quickly from Slovakia to France than DC to Philly — and fixing this delay could be the single fastest way to combat wealth inequality in the United States.

This is another obvious easy win for the future of money.

And signs of that future are emerging. Apps like Earnin and employers like Walmart are paying workers in real time, to allow people to use their money as soon as they earn it. Libra’s own website opines that getting and using money “should be as easy and cheap as sending a text message.” Money should move at the speed of communications.

Money should take ‘one click’ to use

Amazon is notorious for pursuing one-click purchase technology, removing the last small obstacles between consumers and their buying decisions. Money should be no different: moving money to savings, sending it to a friend, making a loan or investment, paying a bill — these activities could all use a more frictionless UI upgrade. Unfortunately, today, accessing your money frequently requires a string of passwords, PINs, IDs or 2FA — all absolutely critical for security, but friction-inducing.

Fortunately, digital identity systems have been a ripe area for innovation in the past few years. Smartphone OS’s now allow people to use biometric identifiers — like fingerprints or Face ID — to authorize the use of their money, with mixed success. Decentralized identity systems like 3Box sell the promise of one universal, self-owned ID profile that can be used to permission any service built on top of it (including financial ones).

Identity should be programmed into money. If units of currency can have an “ownership” field, that field can be unlocked using more frictionless identifiers tied to the user and then re-coded when ownership is changed, making one-click use possible. (This could operate similarly to Everledger’s diamond registration program.) This could also prevent theft: If the “ownership” identity field is secure enough only to be altered in legitimate transfers, money could also be programmed to be unusable if that field is transferred improperly (i.e. stolen). This brings up a related point…

Money should be secure

One of the cities with the fastest rate of mobile payments adoption is Mogadishu, Somalia. Why? Because mobile money is safe — in Mogadishu, where muggings are frequently deadly, carrying cash can be a matter of life or death. The future of money is one in which physical theft is no longer possible because money is securely digitized.

Money should be stable

While theft drives mobile money adoption in Somalia, a BBC report titled The surprising place where cash is going extinct found a different driver of cashless payments in neighboring Somaliland: hyperinflation. The rapidly devaluing Somaliland shilling has made goods that were previously affordable two times as expensive in as many years, leading shoppers to opt for mobile dollars over bundles of cash.

This is one of the expressed promises of Libra and other stablecoins like the Gemini Dollar or the ill-fated Basis: no wild fluctuations. As Caitlin Long points out, “central banks in developing countries are notorious for their lack of discipline in maintaining the value of their fiat currencies, which too often lose purchasing power.” A global, consortium-moderated currency could tame that irresponsibility.

How does money work today and how should it work?

Hyperinflation isn’t as rare as it sounds. It was the status quo two years ago when I visited Zimbabwe and goods were quoted in three prices. Over the last year in Europe, Turkey’s lira dropped 25% in value in its own crisis. And today in Venezuela, inflation stands at over 1,000,000%, making goods un-buyable. The most common explanation for these events is that they happen when people lose faith in governments to protect the value of their currency. The drop in value led to massive capital flight, ironically, to Bitcoin as a source of stability (including a Bitcoin ATM in Harare, Zimbabwe’s capital).

Interestingly, the Libra is not the first supranational currency to be proposed (see economist John Maynard Keynes’ Bancor plan). It isn’t even the first international reserve currency based on a basket: the IMF maintains the XDR, a currency pegged to a weighted mix of dollars, euros, yuan, yen and pounds (the Libra will be fiat-pegged to all those, less the yuan). But the Libra would be the first non-sovereign global reserve currency competitor, and the first one that individual people could actually use.

It remains to be seen whether the Libra itself one day gains enough intrinsic value (what Matt Levine refers to as a collective fiction) to separate from its underlying basket of currencies, the same way the U.S. dollar left the gold standard.

The money of the future should not be intrinsically tied to faith in local government — it should retain its value and stability independently so that it doesn’t risk rapid devaluation.

Money should be interoperable

The internet could have developed very differently. If we look back to the early days of the internet, there was always a chance that multiple competitive “walled garden” internets grew side by side, competing for users, and refusing to talk with each other. Fortunately, thanks to the work of nonprofit governing bodies like ICANN, the world mostly runs on one internet. Even in countries like China that wall off certain websites, internet pages still talk to each other using the same set of protocols that they do everywhere else in the world.

Money should be no different. It should be as easy to buy lunch with a currency in one country as with that same currency in another. The same payment protocol should underlie any type of purchase, physical or digital. Transferring between currencies should be instantaneous and free, not require visiting an (online or digital) exchange.

The explosion in cryptocurrencies built around narrowly vertical use-cases has been interesting to watch, but true adoption will only come with a universal resolver that allows people to frictionlessly move between use-cases without manually switching their unit of currency.

Different types of money should be use-based, not geography-based

Branching out from the prior point: What if money had built-in rules that determined what it was useful for? Dan Jeffries provides some instructive examples of what this could look like: deflationary coins could automatically adjust their value to track inflation. Inflationary tokens could be built to lose value quickly to incentivize spending.

Governments could reward spending on environmentally friendly goods by creating currencies that automatically discounted the prices of those goods. Currencies could have rewards and loyalty programs (e.g. Starbucks) automatically built in. Currencies could expire if not used in a given window, or only activate upon a certain date or trigger action. This is the promise of cryptocurrencies as “programmable money” rather than just “digital gold” (the Ethereum/Bitcoin debate).

Money should be an open development platform

If money becomes programmable, the possibilities for what can be built on top of money are endless and unexplored. Some of the most obvious examples are financial applications (like Calibra, the project Libra wallet).

It shouldn’t cost anyone money to use money.

The existence and ubiquity of a single-digital currency is just the first step. Following that step are applications, like lending (institutional or peer-to-peer), investing, savings, gift-giving, etc. Imagine, as a use case, being able to ping your bank via text and ask for a one-week microloan to cover a big purchase — and the loan being approved and sent back to you by text. Or imagine your kids’ allowance automatically accruing to them weekly via text — and an allowance “bonus” applied to any money they set aside for savings instead of spending. As David Graeber would note, it’s these credit and investment applications that create the potential for true growth in a financial ecosystem.

Many view Libra as a future platform, like the iOS Apple Store, that will house a potentially infinite volume of applications built on top of it. These could be universal rideshare apps, airline rewards accounts, e-commerce experiences, etc. that all plug into the same rails that your money is built on, so that the UI is entirely driven by the user intent (e.g. buying something) without requiring you to move any money between accounts.

Money should have (some) guardrails

The last feature money should have is built-in guardrails. This is the most controversial claim here, and one that will ruffle the feathers of the censorship-resistant, self-sovereign crypto community.

Digital money has the potential of traceability and programmable rules to create safety guardrails and prevent, for example, terrorist financing, black-market purchases, money laundering, transfer of stolen funds, etc. Libra, with its strict know-your-customer standards, will certainly work with financial regulators to ensure that it is meeting these guardrail standards. (Even though early reactions from legislators have run the gamut from skeptical to apoplectic.)

Yet there are sound reasons to be skeptical of digital money guardrails. Repressive regimes could use them to contain capital flight and offshoring (a key use case for Bitcoin in China). They could target an individual’s wallet to shut down their freedom of movement or purchase, and precisely trace their physical location. Back-door hacks that abuse guardrail functionality to disable money could have the effect of entirely freezing a country’s infrastructure and bringing down its financial system. It’s important to counterweight these possibilities when considering where guardrails should be set — and whether they should differ across borders.

The future of money is just beginning.

These are exciting times. The potential to move beyond centuries of slow progression in financial services has never been greater. The internet, combined with the ingenuity of blockchain and cryptosystems, could build the framework for a global network that brings the world onto one universal monetary standard. There are many questions to answer between here and there, but with Libra acting as a catalyst, people are finally beginning to ask them. Get ready for more innovation to come — this is just the beginning.

Airbus-owned Voom will compete with Uber Copter in the US in 2019

The U.S. air taxi market is heating up: Aeronautics industry giant Airbus will be among the companies operating on-demand air travel service in 2019 in American skies, FastCompany reports. Airbus’ Voom on-demand helicopter shuttle operation will set up shop in the U.S. starting this fall, after previously providing service exclusively in Latin America.

Uber announced its own Uber Copter service earlier this month, which will provide service from Manhattan to JFK airport starting in July, and Blade also already offers similar service between New York City and its three area airports, as well as Bay Area air shuttle routes. Airbus’ Voom is also going to expand to Asia in 2019, the company confirmed to FastCompany, and intends to cover 25 cities globally by 2025 with an anticipated passenger volume of two million people per year.

All of these companies see their helicopter service as an entry point for planned shifts to use of electric vertical takeoff and landing (eVTOL) craft. Airport shuttles seem to be the perfect use case for these early instantiates of air taxi services, as they greatly reduce travel times at peak hours, and also cater to clientele who are likely frequent travelers and can either expense or afford the ~$200 trips.

Chan-Zuckerberg Initiative gives $68M to fund Human Cell Atlas projects

An ongoing global project to map the human body cell by cell has received a $68 million shot in the arm from the Chan-Zuckerberg Initiative. It will support dozens of individual projects contributing to the eponymous atlas of human cells.

The Human Cell Atlas is a collection of projects that aim to document healthy human cells at about as detailed a level as is practical. And CZI has been supporting it for a few years in various ways as part of its ongoing philanthropic work in basic research.

In fact CZI announced that it would be backing these 38 three-year projects some time back, along with 85 one-year projects along the same lines. But the grants process moves slowly, since everything has to be approved, estimated and arranged beforehand — it’s rare a scientist or lab just gets a blank check for whatever they feel like doing.

The $68 million figure, however, is new, and better delineates the scope of CZI’s involvement with the HCA. The actual projects being backed can be explored here, down to the researchers and institutions responsible for them.

The results of the work and tools created to enable it will be made available freely to other researchers — another priority of CZI is open-source software and data sets.

“We’re excited to further support and build interdisciplinary collaborations that will accelerate progress towards a first draft of the Human Cell Atlas,” said CZI’s head of science Cori Bargmann in a press release. It’s a big job, all right. We’ll check back in a few years to see how they’re getting on.

Ray Dalio is coming to Disrupt SF

When it comes to the gods of finance, few people reach the stratosphere of Ray Dalio . The founder of Bridgewater, the investment firm that has grown to manage $150 billion in assets, Dalio is one of the most successful financial entrepreneurs of his generation, and indeed, of all time.

While Dalio and Bridgewater are known for their pathbreaking analysis of the world economic machine that has reaped them billions in returns, they aren’t just known for their financial results. Rather, Bridgewater is also widely known for its unique culture shaped over decades of trial and error.

Dalio has made sharing that culture his mission in life, publishing Principles, a book and companion mobile app, to train the next generation of founders, executives and business leaders about how to build a culture that seeks truth and excellence in all of its activities.

Dalio will be joining us for a fireside chat on the Extra Crunch stage this October at TechCrunch Disrupt SF, where he will discuss how to build a culture at a startup.

For startup founders, building the culture of their companies is one of the most important yet enigmatic activities they will undertake as leaders. Culture isn’t just a list of values pasted in the corner of a WeWork cubicle; rather, it is the accumulated actions and interactions that founders, employees and investors undertake every single day.

But what exactly should those actions be? How can a founder guide their companies to embody the right values? Dalio has strong views on what a culture should look like at a company. His Principles are based on constantly seeking access to the best information, assessing that information objectively and always striving to improve decision-making processes through thoughtful disagreement and learning.

On the Extra Crunch stage, Dalio will talk about how to instill the right behaviors into the core DNA of a company’s founders — even before they have hired employee number one. He will also discuss how to maintain and augment his Principles as a company scales, particularly in those high-growth phases where culture either intensifies or withers away amidst the deluge of new hires.

Dalio made his mark building out one of the most successful investment firms of all time. Now he will share his secrets to the founders building the next generation of unicorns.

Dalio joins a variety of amazing speakers who will be on our stage come October, with many still to be announced! Disrupt SF runs October 2 – October 4 at the Moscone Center right in SF. Tickets to the show are available here, but move quickly, because the Early-Bird pricing ends today!

Crowdfunded spacecraft LightSail 2 prepares to go sailing on sunlight

Among the many spacecraft and satellites ascending to space on Monday’s Falcon Heavy launch, the Planetary Society’s LightSail 2 may be the most interesting. If all goes well, a week from launch it will be moving through space — slowly, but surely — on nothing more than the force exerted on it by sunlight.

LightSail 2 doesn’t have solar-powered engines, or use solar energy or heat for some secondary purpose; it will literally be propelled by the physical force of photons hitting its immense shiny sail. Not solar wind, mind you — that’s a different thing altogether.

It’s an idea, explained Planetary Society CEO and acknowledged Science Guy Bill Nye said in a press call ahead of the launch, that goes back centuries.

“It really goes back to the 1600s,” he said; Kepler deduced that a force from the sun must cause comet tails and other effects, and “he speculated that brave people would one day sail the void.”

So they might, as more recent astronomers and engineers have pondered the possibility more seriously.

“I was introduced to this in the 1970s, in the disco era. I was in Carl Sagan’s astronomy class… wow, 42 years ago, and he talked about solar sailing,” Nye recalled. “I joined the Planetary Society when it was formed in 1980, and we’ve been talking about solar sails around here ever since then. It’s really a romantic notion that has tremendous practical applications; there are just a few missions that solar sails are absolutely ideal for.”

Those would primarily be long-term, medium-orbit missions where a craft needs to stay in an Earth-like orbit, but still get a little distance away from the home planet — or, in the future, long-distance missions where slow and steady acceleration from the sun or a laser would be more practical than another propulsion method.

Mission profile

The eagle-eyed among you may have spotted the “2” in the name of the mission. LightSail 2 is indeed the second of its type; the first launched in 2015, but was not planned to be anything more than a test deployment that would burn up after a week or so.

That mission had some hiccups, with the sail not deploying to its full extent and a computer glitch compromising communications with the craft. It was not meant to fly via solar sailing, and did not.

“We sent the CubeSat up, we checked out the radio, the communications, the overall electronics, and we deployed the sail and we got a picture of that deployed sail in space,” said COO Jennifer Vaughn. “That was purely a deployment test; no solar sailing took place.”

The spacecraft itself, minus the sail, of course.

But it paved the way for its successor, which will attempt this fantastical form of transportation. Other craft have done so, most notably JAXA’s IKAROS mission to Venus, which was quite a bit larger — though as LightSail 2’s creators pointed out, not nearly as efficient as their craft — and had a very different mission.

The brand new spacecraft, loaded into a 3U CubeSat enclosure — that’s about the size of a loaf of bread — is piggybacking on an Air Force payload going up to an altitude of about 720 kilometers. There it will detach and float freely for a week to get away from the rest of the payloads being released.

Once it’s safely on its own, it will fire out from its carrier craft and begin to unfurl the sail. From that loaf-sized package will emerge an expanse of reflective Mylar with an area of 32 square meters — about the size of a boxing ring.

Inside the spacecraft’s body is also what’s called a reaction wheel, which can be spun up or slowed down in order to impart the opposite force on the craft, causing it to change its attitude in space. By this method LightSail 2 will continually orient itself so that the photons striking it propel it in the desired direction, nudging it into the desired orbit.

1 HP (housefly power) engine

The thrust produced, the team explained, is very small — as you might expect. Photons have no mass, but they do (somehow) have momentum. Not a lot, to be sure, but it’s greater than zero, and that’s what counts.

“In terms of the amount of force that solar pressure is going to exert on us, it’s on the micronewton level,” said LightSail project manager Dave Spencer. “It’s very tiny compared to chemical propulsion, very small even compared to electric propulsion. But the key for solar sailing is that it’s always there.”

“I have many numbers that I love,” cut in Nye, and detailed one of them: “It’s nine micronewtons per square meter. So if you have 32 square meters you get about a hundred micronewtons. It doesn’t sound like much, but as Dave points out, it’s continuous. Once a rocket engine stops, when it runs out of fuel, it’s done. But a solar sail gets a continuous push day and night. Wait…” (He then argued with himself about whether it would experience night — it will, as you see in the image below.)

Bruce Betts, chief scientist for LightSail, chimed in as well, to make the numbers a bit more relatable: “The total force on the sail is approximately equal to the weight of a house fly on your hand on Earth.”

Yet if you added another fly every second for hours at a time, pretty soon you’ve got a really considerable amount of acceleration going on. This mission is meant to find out whether we can capture that force.

“We’re very excited about this launch,” said Nye, “because we’re going to get to a high enough altitude to get away from the atmosphere, far enough that we’ll really gonna be able to build orbital energy and take some, I hope, inspiring pictures.”

Second craft, same (mostly) as the last

The LightSail going up this week has some improvements over the last one, though overall it’s largely the same — and a relatively simple, inexpensive craft at that, the team noted. Crowdfunding and donations over the last decade have provided quite a bit of cash to pursue this project, but it still is only a small fraction of what NASA might have spent on a similar mission, Spencer pointed out.

“This mission is going to be much more robust than the previous LightSail 1, but as we said previously, it’s done by a small team,” he said. “We’ve had a very small budget relative to our NASA counterparts, probably 1/20th of the budget that a similar NASA mission would have. It’s a low-cost spacecraft.”

Annotated image of LightSail 2, courtesy of Planetary Society.

But the improvements are specifically meant to address the main problems encountered by LightSail 2’s predecessor.

Firstly, the computer inside has been upgraded to be more robust (though not radiation-hardened) and given the ability to sense faults and reboot if necessary — they won’t have to wait, as they did for LightSail 1, for a random cosmic ray to strike the computer and cause a “natural reboot.” (Yes, really.)

The deployment of the sail itself has also improved. The previous one only extended to about 90% of its full width and couldn’t be adjusted after the fact. Subsequently tests have been done, Betts told me, to exactly determine how many revolutions the motor must make to extend the sail to 100%. Not only that, but they have put markings on the extending booms or rods that will help double check how deployment has gone.

“We also have the capability on orbit, if it looks like it’s not fully extended, we can extend it a little bit more,” he said.

Once it’s all out there, it’s uncharted territory. No one has attempted to do this kind of mission, even IKAROS, which had a totally different flight profile. The team is hoping their sensors and software are up to the task — and it should be clear whether that’s the case within a few hours of unfurling the sail.

It’s still mainly an experiment, of course, and what the team learns from this they will put into any future LightSail mission they attempt, but also share it with the spaceflight community and others attempting to sail on sunlight.

“We all know each other and we all share information,” said Nye. “And it really is — I’ve said it as much as I can — it’s really exciting to be flying this thing at last. It’s almost 2020 and we’ve been talking about it for, well, for 40 years. It’s very, very cool.”

LightSail 2 will launch aboard a SpaceX Falcon Heavy no sooner than June 24th. Keep an eye on the site for the latest news and a link to the live stream when it’s almost time for takeoff.