Gravity Raises $10.6M For Content Personalization And Marketing, Round Led by GRP Partners

Gravity logo

Gravity, the content personalization startup founded by a team of former Myspace executives, just announced that it has raised $10.6 million in Series B funding.

When Gravity launched in 2009, it offered some content recommendation products for consumers, but its real goal was to convince publishers to use its “interest graph” technology to deliver a personalized experience for visitors — in other words, to show readers content that they specifically might be interested in based on their activity. Its current partners include CNN (which uses Gravity in the CNN Money iPad app) and TechCrunch (if you’re reading this post on a desktop or laptop computer, you should see our Gravity-powered story recommendations to the right, under “Trending” and “What You Missed”).

Overall, Gravity says it delivers more than 25 million content recommendations each day to more than 200 million users.

As for the new funding, the company says it will use the money to deploy a platform for content marketing (Gravity allows advertisers to place sponsored stories among the recommendations). It also plans to expand its operations in Los Angeles, New York, and San Francisco, and to continue growing its publisher network.

The round was led by GRP Partners, with participation from previous backers Redpoint Ventures and August Capital. GRP’s Mark Suster will be joining Gravity’s board of directors.

“[Co-founder and CEO Amit Kapur] and the founders of Gravity built Myspace from its earliest days until it achieved enormous scale and chose to leave at the company’s peak to build something they passionately believed would create a better experience for hundreds of millions of Internet users,” says Suster in the funding press release. “I believe they’ve built it and, given the value Gravity can unlock in any website or application, it represents a huge market opportunity.”

Gravity has now raised $20.6 million.


Facebook Redesigns Help Center To Suggest Answers, Completes Roll Out Of Support Dashboard

facebook-help-center

Today, Facebook is launching a redesign of its Help Center, with the goal of making it easier for Facebook users to find the information they need and get answers to their questions about the social network’s product and policies. The update includes a new layout and design for the Help Center’s homepage, improved navigation, and the addition of a list of popular questions and top Facebook Pages which users can like in order to stay up-to-date on the topic and related tips.

The company also announced that another of its tools, the Support Dashboard, is now available to 100% of Facebook users worldwide.

The most immediately noticeable change to the newly redesigned Help Center is the simplified layout, which now features six major topic areas intended to direct users to specific sections of the center. What’s interesting about the design is that the topics shown to users are personalized based on how they’re using Facebook. For example, non-logged in users will be directed to sections about creating accounts or resetting their password. Other topics shown here may include suggestions like “Learn the Privacy Basics,” which directs users to information about how sharing and control works on Facebook, or “See What’s New on Facebook,” which links to an overview of Facebook’s features and products.

The Help Center also now showcases some of the popular questions users ask and links to official Facebook Pages for further help, like its “Facebook Tips” Page or the “Known Issues on Facebook” Page, for example.

Meanwhile, on the left-hand side of the Help Center, Facebook has introduced new sidebar navigation which points users to various Help sections including Security, Timeline, Privacy, Sharing, Messaging, Connecting, Ads & Sponsored Stories, and much more. Previously, some of these topics appeared on the Help Center’s homepage, but in the new sidebar, several additional topics have been added.

Facebook’s Help Center, first introduced in 2007, has undergone many changes over the years, as the network has grown in size and complexity. In February, the company attempted to help frustrated users by offering in-line answers which would appear upon clicking the “Help” link in the top right drop-down menu. These answers were customized to whichever page the user was currently viewing, and beneath them, Facebook offered a link to the Help Center and another which allowed users to “Report a Problem” like bugs, abuse or policy violations.

Also New: Support Dashboard Rollout Complete

Today, Facebook also reports that the Support Dashboard rollout is complete, and 100% of the Facebook user base should now have access to this tool. In April, Facebook first launched the Support Dashboard, allowing users to track whether their report had been reviewed, whether or not the offensive content they reported had been left up and why the decision had been made.

Facebook also sends out notifications to users when the status of their submitted report changes. The link to the Support Dashboard appears in users’ “Account Settings” following their initial report.

Facebook, which now has over 900 million monthly active users, is challenged in addressing the questions, concerns, and other support needs from such a wide audience. Although today’s changes may seem minor, they’re focused on making Facebook users feel less frustrated by Facebook’s product and its various policies by better pointing confused users to resources where their questions are easily answered. In response, users whose needs are addressed will be more loyal and more likely to spend time on Facebook. In addition, the Suport Dashboard gives users the feeling that Facebook is listening and cares about resolving their problems.

“Both of these tools aim to provide the people who use our service with access to the information they need from Facebook as quickly and as efficiently as possible,” said Facebook’s Chief Privacy Officer Erin Egan in a statement. “These resources demonstrate our commitment to transparency and our continued effort to ensure that the people who use Facebook can create the experience that is right for them.”

Both the redesigned Help Center and Support Dashboard will be live today.


Square Launches Code Camp Contest To Inspire Women Engineers

Square -

Mobile payments company Square is hoping to inspire and find talented women engineers with its first annual Code Camp Contest. The company is hosting a three-day, expense-paid immersion program at Square’s San Francisco headquarters called Code Camp. Engineering students can submit a resume and essays about why they would like to be a part of the program online and fifteen female winners will be selected to participate.

Square says the three-day program will include conversations and mentorship sessions with Square leaders, hands-on workshops with teams from across the company, Q&A sessions, as well as tours around the beautiful and historic Bay Area. Contest winners will be flown to San Francisco and provided accommodations during their stay.

Students have to be enrolled as a full-time student at a university in the US or Canada and must be pursuing a degree in computer science, computer engineering or a related technical major.

Square joins a number of other companies in launching initiatives to help support female engineers. Twitter has been actively supporting Girls Who Code, a new, New York-based initiative designed to help teach girls how to code so that they can pursue careers in technology and engineering.


Video Discovery Startup Shelby.tv Is Back (Kinda), With A New Genius App That’s Like Pandora For Video

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Over the years, I’ve written about the need for a “Pandora for video” app — something that will allow viewers to enter a simple search term and then get offered up a continuous stream of related videos. And now, it looks like video discovery startup Shelby.tv has built just that, with the new Shelby Genius iOS app that it’s launched today.

For those who might have forgotten, Shelby.tv last year rolled out a video discovery platform that allowed users to check out a continuous stream of videos that were shared by their friends on social networks. But then a few months ago, the Shelby team shut down its video discovery service, with plans to rebuild everything from the ground up. The public shutdown was a little unnerving for some Shelby fans who questioned whether the tiny startup had enough left in the tank to work on another iteration. But their fears might have been assuaged by the news that Shelby raised a little bit more funding to keep things going while it retooled its video discovery engine.

Anyway, while prepping for a public launch of the new Shelby.tv, one of the things the team has been working on behind the scenes is the Genius API, which is the basis for the new app. “Our teammate Mark Johnson built Genius last spring once we decided to rebuild our infrastructure for Shelby.tv. We’ve been playing with it since and it’s compelling enough on its own that we wanted to release it in an app,” CEO Reece Pacheco wrote in an email this morning. The whole app was hacked together in just a few weeks, as a way for Shelby to test out and refine its Genius results, and now it’s being made available to everyone.

The Genius app allows users to search videos from YouTube, Vimeo, and Dailymotion, and like Pandora, it allows you to pick a subject to start and then get a continuous stream of related content. That works particularly well when paired with an Apple TV — all videos can be streamed to a TV via AirPlay, allowing for the same type of lean-back viewing users are used to with TV. I tested this out by searching for “The Hobbit,” for instance, and was then fed a series of movie trailers on my TV. Currently the Genius app is available for iPhone and iPod Touch, but Pacheco says a version that is optimized for the iPad will be available soon.

One of the cool things about the Genius app and the API is that the results evolve over time, as Shelby gains more data and learns which videos work and which don’t, what users are keen on viewing and which videos are related to the terms they search for. The whole idea is that results will get better as people use it, which is probably one reason for the app’s release ahead of a full Shelby.tv relaunch.

Speaking of, when is the full Shelby.tv experience coming back? “Shelby.tv web relaunch is coming very soon,” Pacheco writes.

Shelby.tv has raised about $3.9 million since being founded in early 2011, from Avalon Ventures and a group of angels such as DFJ’s Tim Draper, Buddy Media’s Mike Lazerow, Simulmedia’s Dave Morgan, and others. The company is based in New York City and is made up of 10 of the most attractive startup employees you might hope to find.


Twitter Says More Than Half Its Users Follow Six Or More Brands

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It turns out that people really are interested in hearing what brands have to say on Twitter — in a presentation today at the IAB MIXX advertising conference, Twitter’s vice president of global brand strategy Joel Lunenfeld said that 88 percent of Twitter users follow at least one brand, and that more than half of users follow six or more brands.

Twitter also studied the reasons why someone follows a brand, and as you might expect, freebies and discounts are definitely a factor. But according to Lunenfeld, people also said they were interested in getting access to exclusive or promotional content.

The big message of Lunenfeld’s talk was to encourage advertisers to understand that advertising on Twitter isn’t separate from regular content. Brands should think of conversations on Twitter as a canvas where “you can paint some amazing stories,” he said.

So naturally, the presentation (and my conversation with Lunenfeld afterwards) was full of examples of what brands are already doing. One example: Audi’s #WantAnR8 campaign, when Joanne McCoy expressed her Audi fandom by tweeting with that hashtag, prompting Audi to show up at her door and let her drive an R8 for the day. The company built a campaign around the video of McCoy receiving the car — and naturally, it used the same hashtag.

Another example that’s less advertise-y: A tweet from Old Spice asking, “Why is it that ‘fire sauce’ isn’t made from real fire? Seems like false advertising.” To which Taco Bell responded, “Is your deodorant made with really old spices?” (Old Spice: “Depends. Do you consider volcanos, tanks, and freedom to be spices?”) Lunenfeld told me he likes that example because it shows that the brands themselves are talking to each other. However, Twitter isn’t making money from that kind of conversation or from some of the other examples in his presentation. Lunenfeld didn’t seem too bothered by that — he said that the revenue team’s number one goal is education, i.e. working with brands to help them understand how to get the most out of Twitter.

I also asked whether it’s challenging to get those brands on-board with the idea of conversational ad campaigns. Lunenfeld said that some of them are still working to understand “the conversational aspect,” both on Twitter and in general, but he noted that Twitter also works well as a broadcast medium for other types of content, like a promotional video. A campaign on Twitter, he said, is “the ultimate complement to a TV buy.”

As for where the Twitter advertising goes from here, Lunenfeld noted that brands are trying to become more mobile, more real-time, and more local — all strong points for the company. He added that Twitter is working to develop “more and more ways to get a message across inside a tweet.”

[blurry slide photo via Twitter Advertising]


Perforce Aims to Bring Git to the Enterprise

Perforce Git Fusion

It’s no surprise that the pace of technological innovation in the startup and web development world greatly eclipses the pace of technology adoption at most enterprise organizations. Enterprises are generally slow, risk averse, and demand long-term support for products in which they invest. Startups, web development shops, and open source enthusiasts move at a significantly faster pace. While some enterprises are just now moving from the venerable CVS version control system to something like Subversion, the bulk of today’s generation of developers are using git (and GitHub).

Enterprises looking to attract new talent would do well to figure out how to use git, since most new hires will come in with mastery of it and will find it annoying to use crufty older version control systems. Unfortunately, enterprises often have well-established release processes built around their existing tools, making it extremely hard to replace them with something new like git.

Perforce, the company behind the Perforce version control system, is today announcing Perforce Git Fusion in an effort to bring the best of both worlds to enterprises and their developers. Perforce’s commercial version control system has typically been targeted at traditional enterprises, who benefit from its access control mechanisms and compliance auditing. The Perforce Git Fusion product purports to allow developers to use git just like they normally would but actually store everything in the Perforce central system.

According to Randy DeFauw, Technical Marketing Manager at Perforce, Perforce Git Fusion solves a couple of problems faced by organizations considering git. First, as projects grow so too does the size of the git repository. A natural decision is to break up the git repository into multiple sub-modules. This, according to DeFauw, is not always an efficient long-term solution as it results in lots of clones of lots of sub-modules. The flip side — using a single gigantic repository — means that it can be hard to develop and support a single product with multiple release schedules.

Aside from the pain of migrating to a new version control system, git also presents a few scary options to some enterprise customers. “Regulated industries are terrified of `git rebase`,” DeFauw told me.

“Git rebase” can alter the history of a repository, which would cause concern for auditing and compliance reasons. And while it’s fine to rebase locally in a private repository before the work is shared, you should never rebase history that is already shared. A Git administrator needs to take care to prevent rebasing of existing history, and even then a mistake might lead to unexpected results in the repository. In Perforce history can never be rewritten.

The product basically ingests the entirety of existing git repositories, and allows administrators to re-expose those as one or more new git repository. The contents are also available to developers using the traditional Perforce clients, too. This should allow multiple development teams to more easily consume a repository of shared resources while still working on and tracking the unique bits for their team.

Perforce Git Fusion sounds like a great idea, at least for existing Perforce customers. Developers get all the new hotness that is git, and release managers and auditors get all the tried-and-true enterprise development expertise of Perforce. Perforce Git Fusion will be included with the price of all Perforce purchases. If you’re not currently a Perforce customer, it’s not as clear to me whether Perforce Git Fusion is the right choice. Perforce does offer a free license for up to 20 users if you’d like to take it for a spin.


MeeGo Startup, Jolla, Zeroes In On China, Expects €200M Ecosystem Backing From Hong Kong Alliance

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Jolla, the plucky Finnish mobile startup that’s largely comprised of talent cast off by Nokia as it slimmed down its own software development operations (in favour of leaning on Microsoft’s), has announced it’s setting up an alliance that will back its forthcoming MeeGo-based OS — codenamed Sailfish and due to be ready for licensing in spring 2013 — and help speed the growth of an ecosystem around it.

Jolla’s release does not detail exactly who is involved in the alliance — beyond citing “leading players in the industry” — but we’ve asked for more details and will update if we hear back. The company also says it anticipates membership of the alliance growing — name-checking as possible partners “chipset vendors, OEM and ODM manufacturers, operators and retailers”.

The alliance will be contributing €200 million ($259 million) to expedite growth of the Sailfish ecosystem, according to Jolla — although it notes that this investment will come in gradually, rather than as immediate financial backing.

The alliance partners will be investing an estimated 200 million euros to ensure the success and rapid expansion of the new ecosystem. The 200M€ ecosystem financing will come in gradually from Jolla and as members join the alliance, which will include chipset vendors, OEM and ODM manufacturers, operators and retailers.

The alliance is being established in Hong Kong — which continues the nascent mobile-maker’s focus on China. Jolla hasn’t released any smartphones yet — or indeed other MeeGo-based devices — but back in July it signed a sales and distribution deal with Chinese mobile phone retailer D.Phone. It it is also establishing R&D operations in Hong Kong and elsewhere in China.

“China is a game changer in the technology industry,” said Jussi Hurmola, CEO of Jolla, in a statement. “The next big mobile change will come from China and Jolla wants to be enabling it. There are massive resources and competence to transport the whole industry.”

Jolla has chosen Cyberport Hong Kong to host the Sailfish alliance data centre — noting

The data centre is being established to host Sailfish’s infrastructure, data, productisation facilities and collaboration services. In addition, some of the upcoming ecosystem’s cloud services will be provided from there. The OS and UX are highly scalable and will support smartphones, tablets, televisions, automotive and other device classes.

MeeGo was formed back in 2010 by Nokia in partnership with Intel (merging their respective Maemo and Moblin Linux-based OS efforts) — but subsequently jettisoned by Nokia when it decided to focus on Microsoft’s Windows Phone OS as its primary smartphone platform.


Copious, The eBay With A Social Backbone, Expands Into Menswear And Art

New Home Page for Men's

Copious, the a San Francisco startup that makes a socially-powered online marketplace for buying and selling things, has catered to a primarily female audience since it launched last year. But today, the company is stretching out a bit: Copious is expanding to offer menswear and art.

As part of the expansion, Copious has also tweaked its design to be a bit more gender-neutral, co-founder Jonathan Ehrlich said in an interview this week. Also for today’s launch, the company has partnered with celebrity stylist Brad Goreski, who will be selling men’s clothing, bags and accessories from his closet on Copious (the initial proceeds will be going to charity.)

According to Ehrlich, this wider reach has always been part of Copious’ plan. “We’ve always been about trying to make this experience organized around each person — people first categories second,” he said. “To start, we had to build with a focus in one category, but now we thought it was an appropriate time to stretch our legs.”

Copious, which debuted in April 2011, is an eBay-like marketplace for people to buy and sell things that provides personalized shopping feeds to each user based on preferences gleaned from social networks such as Facebook and Twitter. The feeds get more personalized the more someone uses the site.

Copious is keeping specific details close when it comes to user numbers, transactions, and revenues, but Ehrlich said the company has “hundreds of thousands of users” and has sold “thousands and thousands of things” to date.

Of course, Copious is not the only fresh-faced startup in the fashion marketplace space. Threadflip and Poshmark are also social platforms for people to buy and sell stuff. Ehrlich says that Copious is unique because of the personalized experience that it delivers to each user. “These other sites are still a top-down driven curated experience, where the experiences themselves aren’t social and don’t change based on who I am,” he said. “Our experience is incredibly different… I’d compare what Copious is doing more to the Pinterests, Spotifys, and Gogobots of the world.”

Earlier this summer, Copious closed on a $5 million Series A funding round, bringing its total venture investment to $7 million from backers including Foundation Capital, Embarcadero Ventures, The Blackberry Partners Fund, and Google Ventures. The company has 17 employees. At the time of that funding, we spoke to Copious’ co-founder and CEO Jim Rose for TechCrunch TV — you can watch that interview below:


Prose on the iPad: 3 Dedicated Writing Apps

Stately, plump Buck Mulligan came from the stairhead, bearing a bowl of lather on which a mirror and a razor lay crossed. Photo by Jim Merithew/Wired

Mobile devices are the most procrastination-enabling objects in the world, boasting the combined distraction abilities of a world-class amusement park, a town-sized shopping mall, and an extremely shiny swarm of stinging hornets.

If you’ve found it difficult to get any work done on a smartphone or tablet, rejoice. A crop of apps have sprouted up to help you get into a productive, creative writing space by stripping word processing down to its essence and presenting you with only a blank screen — or something close to it — on which to work.

WriteRoom

Meet one of the cleanest, least-adorned writing interfaces you can get short of turning off your iPhone and writing on the glass with liquid chalk. If you turn off the status bar in preferences, you’re left with nothing but the document title, a black “Back” arrow, and a gray dropdown arrow, all of which scroll off the top of the screen after a few lines of typing. The rest is just pure white writing space, plus a virtual keyboard if you’re not using a Bluetooth keyboard. In spite of this simplicity, WriteRoom has a lot of carefully sequestered features, allowing you to change typeface and font size, back up to Dropbox and use your TextExpander shortcuts.

WIRED Word count display. Ability to turn off auto-correction for a cleaner writing experience. Excellent Dropbox syncing.

TIRED No option to launch directly to a blank document.

$5, iOS, Hog Bay Software



DraftPad

Taking minimalism to new extremes, DraftPad does away with files and documents entirely. Everything you type is saved — if you clear the screen, the erased text is stored in the application’s history until you decide to wipe it. It feels almost too minimal at first; clearing a screen without hitting a “Save” button goes against decades of electronic habit. But once you get used to it, it’s a simple and effective way to compose documents.

WIRED E-mail or tweet your messages from a menu. One of the simplest apps you can get for writing, so good thing it’s free.

TIRED Can’t get rid of the status bar. Perplexing dual-mode action buttons.

Free, iOS, Manabu Ueno



ens? Writer

As a minimalist word processor, ens? is a bit crinkled around the seams. It has more icons than its Zen brethren, and the “Done” button overlaps the text in landscape mode. However, if you want something a bit less minimal than the minimum, it provides the ability to overlay a simple sketch over your document, and save the result to your photo library, as well as the ability to see your document rendered as HTML. A very narrowly focused feature set, to be certain, but if you want either of those features in a small, simple package, ens? is begging to be your writing environment of choice.

WIRED Dropbox integration is good. More features than competing apps.

TIRED Confusing interface. Just two colors in sketch mode.

$3, iOS, Knowtilus



Google’s New Hyper-Local City Guide Is a Real Trip

The new Field Trip app for Android phones clues you in to nearby hotspots — and not the wireless variety.

Google launched a new local search app for Android smartphones Thursday. It’s called Field Trip, and it’s a mixture of a hyper-local discovery tool and one of those city guidebooks you buy in tourist shops.

Field Trip grabs your location (via cell tower, Wi-Fi or GPS) and shows you nearby points of interest: restaurants, parks, art shows, cool shops, and historical factoids about the area you’re in.

It’s the latest exemplar of Google’s continuing investment in local search, from the company’s acquisition of Zagat a year ago, to May’s launch of Google Now, its voice-powered local search tool (and Siri competitor) that’s built into the latest Android OS. It also comes at a time when the company is scrambling to recover from Apple’s ceremonious dumping of its mapping partnership in iOS 6.

I tested it on a Galaxy Nexus. It’s Android-only for now, with an iOS version “coming soon,” and it’s not optimized for tablets, so it’s clear Field Trip is meant to be a phone thing. You’re given three choices for how to consume the information: a list, a map and instant notifications. You can also leave it on as you drive around, and it will talk to you, reading the local highlights aloud as you cruise through a city.

Field Trip shows you nearby points of interest: restaurants, parks, art shows, cool shops, and historical factoids about the area you’re in.

After giving it permission to access my location data (more on that later), Field Trip started filling up.

There’s an interesting-looking rock show happening tonight at Hotel Utah saloon, which is one block away. Jack London’s birthplace is a block in the other direction, at 615 Third St. (Woah, really?) HRD, the restaurant across the street, has awesome Mongolian cheesesteaks. Cool stuff to know if I was visiting the neighborhood.

Other information wasn’t so useful. FieldTrip’s lead item was a news story about Reddit users’ plan to buy a tropical island, which was likely given priority because Reddit’s office is 100 feet down the hall from my Wi-Fi router. Also, nestled between the restaurant and the nightclub was an item detailing the history of San Francisco’s original “F” streetcar line, which was discontinued in 1951. Uh, thanks.

So it’s a mix of the tantalizing and the trivial. But overall, I think it’s filled with enough useful stuff for visitors to get their bearings. If you’re pickier than me, you can upvote or downvote each item it serves, which supposedly helps tune the recommendation engine.

The app is populated using data from “dozens” of content partners, according to Google. Songkick (show information), Eater (restaurants), Flavorpill (events of all kinds), and Thrillist (hot cafes and shops) are there to tell you where to go and what to eat. Architizer (public art, interesting buildings), Remodelista (designy boutiques), and Inhabitat (a designy blog) are there for the nerdier stuff. You can turn any of these services on or off, or ask to see more or less of the items from each partner.

Also served to you are Google Offers, which show up as coupons and deals for nearby businesses, and restaurant reviews from Zagat, Google’s crown jewel in this space. These can also be turned on and off. The New York Times has an in-depth look at what Field Trip means for Google’s emerging play in the augmented reality and local search businesses.

More about those location-sharing options: In order for the app to work, of course, you have to agree to share your phone’s whereabouts with Google. There’s no in-app language about how and where this information is stored, or for how long — all valid concerns. I asked Google, and the company confirmed that Field Trip is covered under its standard privacy policy.

To test it, I turned off the most intrusive of Jelly Bean’s location settings, allowing GPS access and the the anonymous cellular and Wi-Fi location reporting, but turning off the permission for Google to use my location “to improve search results and other services.” All of my tests were performed with the last setting switched off, and the app remained useful even without it.

One feature suggestion — a morality slider, a setting you can adjust to alter the sauciness of the recommendations. That way, mom and dad can use it to find all the wonderful landmarks when they visit our beautiful city. But then I can use the same app when I’m out with the boys on a Saturday night, looking for trouble.

WIRED Suggestions are a pleasant mixture of fun and unique, useful and esoteric. Experience is tunable and customizable. Clean interface with both list and map options. Works with the scarier location sharing settings switched off.

TIRED Android-only. Aimed mostly at tourists and clueless locals. Not optimized for tablets like the Nexus 7, which could be useful given the ubiquity of urban Wi-Fi coverage.

Five Big Changes In The iOS 6 App Store (And What Developers Should Do)

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Some developers are complaining that since the introduction of the Chomp-inspired App Store redesign in iOS 6, sales have noticeably dropped. Others say the changes are good for indie developers. Is the new iOS App Store a step forward or step back for mobile app developers, users, and the app economy?

Whichever side you’re on, there are a number of reasons why developers are feeling the effects. In the new iOS App Store, the user interface encourages a slower search method (flipping through cards, not scrolling through vertical lists). Less attention is given to new releases and category-based “Genius” recommendations are given a higher billing. What’s more, App Store SEO (ASO) is basically a black box that no one seems to understand.

It’s difficult to parse the legitimate gripes about user interface and its subsequent impact on the long tail app developer community, but from the complaints arising from second-rate developers we know that less popular apps have lost ground and visibility. But there are still some things which developers should be aware of, whether or not they agree the changes.

1) The Shift To Horizontal Scrolling And Cards

The most noticeable, and also most critical, change is the way users are meant to navigate through search results. Before, apps would be presented in a list view, with five items visible per page, and the ability to quickly scroll down through the first 25 results for that search before having to tap to load more.

Now, search results display one card (one app) at a time on iPhone. You’ll see the title, developer, rating, and a screenshot. Having an interface shown in this way means users will tire of scrolling through results much more quickly than before. If an app is at the bottom of rankings, it may never be seen.

Developers not raking highly in charts and search results will have to spend more time working on keywords to make sure they’re picking up users from very specific, targeted search queries. This is important because, with the new layout, users are likely to spend less time searching through search results and will soon learn to type in specific keywords to find what they need.

Under-the-radar developers will also need to focus on marketing and social promotion as tools to get the word out. In addition, the app’s first screenshot needs to showcase the best view of their app, because the new visual-centric interface now encourages users to buy based on sight, not details. This is now an app’s biggest selling point so choose it wisely.

2) Using Descriptions & What’s New To Attract Users

For users who tap to view more info about an app, the first bit of text they’ll see which describes what the app actually does is right below the screenshot. That means developers have but a few of lines to really hone their pitch and capture user’s interest. Think Twitter pitch, not blog post.

While it’s still important to have a good, well-written description that talks about all an app’s features, many users are going to be buying based on the screenshot and the handful of words they read there in the truncated description. In fact, users just taking a quick glance are now more likely to read the “What’s New” update information which appears just below the short description, than they are to tap the “Read More” link to read the rest of the description in detail. Developers can use this to their advantage, however, by filling out the “What’s New” section with enticing details about upgraded features, rather than simply writing “bug fixes,” for example.

3) Stuffing Keywords Into Titles Won’t Help Users 

Another big change for developers is how apps’ names are now being truncated thanks to the new layout. While having keywords in a title may help with app search engine visibility (to what extent, only Apple knows), the practice no longer helps individual users figure out what your app does. That’s because with the new cards interface, longer app titles are cut off, leaving only the “…” where normally more of the title would display.

Now, to be clear, the iOS App Store has always cut off titles after some point in its various sections, but with the new card-style layout, even finding your favorite version of “Angry Birds” might be a challenge. “Angry Birds Free” fits entirely upon a search for “Angry Birds,” but “Angry Birds Space” is cut off as “Angry Birds S..” Both “Angry Birds Seasons” (regular and free) are also truncated as “Angry Birds S..” This system forces users to look at screenshots and prices, not just titles to determine whether they want the free or paid game and which version.

Developers who have several similar apps should make sure that their screenshots and the short, truncated descriptions are differentiated so as to help searchers find the right version of the application. Even if it’s just the difference between the free and pro versions of the app, using a screenshot that shows off a key pro feature as the lead image could help users make the right choice.

4) Exposure Via New Releases Section

Another change involves the list of New Releases, something many indie and new developers once relied on for exposure, especially if they didn’t end up making the top rankings and other featured lists within the store. Previously, when browsing by category, you would see Paid, Free and New Releases lists side by side. Now, when you’re in the “Charts” section, you’ll see Paid, Free, and Top Grossing instead. Meanwhile, the “new” apps are listed over in the “Featured” section, under their respective category. Here, you’ll find the Paid and Free Charts, as well as the “What’s Hot” list and a section called “New.”

But here’s the kicker – that “New” section doesn’t appear to be a comprehensive list of all the apps streaming into that section. No longer are the apps timestamped by their arrival date, either. Instead, the section seems to include a hand-picked (or maybe algorithmically picked?) curated selection of applications. In other words, developers can’t count on the release of an app to give them a quick hit of exposure – working on keywords, descriptions, marketing, social promotion and other means will take on increased importance.

5) Use App Store SEO!

As all the above sections have indicated, App Store SEO (ASO) will be increasingly important to take advantage of in order to get apps found.

Developers who have only paid a bit of attention to the techniques involved with app store SEO would do themselves a favor by learning the documented tips and tricks that are out there, and experimenting to see which work best for them. Some resources for this include Appcod.es, SearchMan, MobileDevHQ, and this handy App Store SEO cheat sheet (PDF) from Apptamin.

According to findings from AppCod.es, there have been a number of SEO changes that have been implemented since the App Store’s “Chomp” update. To summarize, these include better handling of plurals, keywords’ increased importance (now as important as the app name), a change which sees the category name now functioning as keywords, no bonuses for keyword phrases, and more. In addition, in-app purchase names don’t help much with positioning now. This is actually good news for developers whose keywords competed with spammy apps that were using in-app purchase titles to rank higher in results.

While the above slide deck is a good starting point, some of the examples are not 100% accurate. “Donut” and “Donuts” return different results (pg. 4), but the deck implies they are quite close. Also, be aware that spelling mistakes (pg. 15) for “game” (like gamo, gamr, gamw) give different results, too.

Although it can be a challenge to get the keywords right, doing so can actually mean a boost in discovery as users begin to craft more targeted search queries. For example (see below), an app that ranks low on the charts for “poker” might be in the number one position for “poker casino.”

The iOS App Store change is about Apple teaching users how to search and discover new apps. With some 600,000+ apps in the store, it’s unsustainable to have users browsing through category lists.


Canadian Internet Provider Rogers Experiencing Major, Prolonged Outage

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Canadian wireless and internet provider Rogers is currently experiencing a widespread, continued outage of services on both its cellular and cable home internet data networks, according to various user reports. Rogers is the second-largest internet provider in Canada by subscriber count, and the largest cellphone provider with somewhere around 10 million mobile customers.

Reports of outages are coming in on Twitter from a variety of cities in Southern Ontario, including Toronto, Waterloo and London, and some even suggest that the outage may spread across the entire country. Little is known about the potential cause, but some reports suggest that the Rogers Internet DNS is the culprit, as per this tweet:

RT @isaacaurele: appears that #Rogers #Internet #DNS Rogers Internet DNS is down. You can switch to google DNS (8.8.8.8) and it works fine.

— Mario Bourque (@mariobourque) September 29, 2012

Attempts to call Rogers support are met with a system that’s clearly not holding up well under a high influx of user reports. The system doesn’t even appear to be able to route calls properly, and customers are instead left scratching their heads. For now, there are millions of customers likely in the dark and without internet unless they also get mobile or other service from one of Canada’s other major providers who maintain their own networks.

I’ve reached out to the company to find out more, and will update as additional information becomes available. Here are some of the tweets from affected customers describing the situation:

#Rogers Internet is down. Been on hold for over an hour now. #Mississauga twitter.com/hsandhar/statu…

— Harjot Sandhar (@hsandhar) September 29, 2012

#Rogers Internet down in southern Ontario & ? nationwide. EVERYONE call them this week & and demand 1 day credit. Watch how fast they learn!

— Dr Fever (|||+) (@TheRealDrFever) September 29, 2012

In addition to Rogers customers, Dan Levy on Twitter notes that those using either Fido or Chatr (both Rogers subsidiaries) are also affected by the outage.

Update: Rogers has issued the following statement via Twitter. I’ve been in touch with a representative of the company who said they’d try to provide some additional information, but have yet to hear back:

Our apologies – some customers are experiencing wireline interruptions. We are working to resolve and will provide updates.

— RogersHelps (@RogersHelps) September 29, 2012


Hate

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It’s a powerful thing, this Internet of ours. The greatest tool for the distribution of knowledge, the administration of compassion, and development of conversation ever created. And the events of this week have shown how it can be a platform for tolerance and understanding, for love and peace.

Particularly touching was the story of a man who, with the assistance of friends and the Internet, was able to confront a tormentor with his misdeeds, bringing the young troll to heel and redeeming a child who surely knew not what he did. An example for the ages of gentleness and cooler minds prevailing over humanity’s companion and adversary, hate.

Yes, isn’t it pretty to think so?

The Internet is indeed as described above. It is also the greatest tool for the intensification of hatred, the enablement of isolation, and the annihilation of meaning ever created. To me, the events of this week prove nothing but how man is the worst of all creatures, an intelligent brute, home to a dwindling conscience and infinite entitlement.

The Internet is at the heart of a cultural cancer that will only worsen if we fail to acknowledge the extent to which it has already penetrated.

The 17-year-old son in the story is inflicted with this cancer. And his humanity appears to have entered terminal stage. I don’t share the rosy prognosis of the commentators, who seem to think that years of impunity will be counteracted by one conviction. I feel no compunction in saying that he is a monster, in the proper, non-hysterical sense of the word. A monster made, not born: incubated for years in the fact (no longer a notion) that on the Internet, he is able to do whatever he wants and fear no retribution.

Shall I say thou art a man, that hast all the symptoms of a beast? How shall I know thee to be a man? By thy shape? That affrights me more, when I see a beast in likeness of a man. – Robert Burton, Anatomy of Melancholy

The Anopticon

The fundamental advantage of the Internet is instant access to distant resources, bypassing restrictions that have for centuries bound people and nations. This empowerment of the individual works to two ends. First, it protects the individual (partially) against a lack of civilization’s resources (i.e. peace, infrastructure, expertise, population). Second, it removes (again, partially) the obligation to participate in civilization (i.e. laws, rights, social structure). In this way, a person growing up in want and oppression can reach through the ragged curtain and seize the ideals of enlightenment. It is the promise of wisdom and modernity, extended universally. It is one of the best and most important things ever created.

Unfortunately, removing the obligation to participate in civilization removes the reasonable restrictions man has placed upon himself. “Man is born free, and everywhere he is in chains” — sometimes for good reason.

Dr. Jekyll and Mr. Hyde provides a tidy example. A facet of the story not explicitly indicated but perceived by many readers is that there is no Mr. Hyde. Jekyll does not transform into an evil monster; the potion simply grants him anonymity, allowing him to act without consequence, and the rest follows naturally. It’s a retelling of the story of the Ring of Gyges, an affirmation of the age-old wisdom that people are only good when someone is watching.

Who was watching the 17-year-old who terrorized a distant stranger (and who knows how many others) with threats of a maturity and intensity that indicated not just a propensity for but a schooling in hate and cruelty? Harassing someone full-time isn’t something you do on a whim. What about the years this human in name only has been developing a sense of invulnerability and vindictive hatred? Who was watching him then? No one. And in a way, no one could. It’s like the reverse of a Panopticon. The prisoners can see out, but no one can see them.

It was completely by chance that he was caught and his monstrous trajectory gently checked. The most trifling of precautions would have shielded this growing monster from any consequences. That the story was told at all, and the attention it received, testifies to the frequency of outcomes that are the total opposite. Can you really doubt that there are a million more of this particular monster getting away with the same crimes?

Don’t give me counter-examples. When you are told your leg is broken, you don’t plead healthy lungs and a good diet. To recount the Internet’s many great accomplishments, past and potential, is just a distraction. When you perceive evil, to avert your gaze is the same as closing your eyes. To avert your own is to condone; to avert that of others is to become an accessory. We must not take our eyes off of this problem. Whatever good the Internet does, it is also a school and a shelter for hate.

The Mercury Effect

It’s not pessimistic or cynical to say so. It is inescapable. Any great edifice casts a shadow, and sometimes the shadow is even the greater part. I don’t think that’s the case with the Internet, but all the same, it does no good to pretend that what evil you find is an isolated incident. It’s pervasive and it’s systematic, because hate and the Internet fit together like lock and key.

How? The purpose of hate is to justify your actions by dehumanizing the other, and the origin of hate is isolation. On the Internet, you are as isolated as you make yourself, and the other is never human to begin with.

On a more mundane level, think of the way we all self-select our news, gradually building the lens through which we view the world — excluding the unpleasant and magnifying what gratifies us. The result is distortion, innocent perhaps, but distortion still. If the healthiest-minded and most curious among us self-delude like this, how do you think the mentally ill, the bigoted, the wrathful, the ignorant fare? Will a mind corrupted by hate do what we cannot, and seek out an antidote to its own disorder? Is there a precedent for this in all history? Or is history a parade of maniacs and petty tyrants pursuing the narrowest path that corresponds to their own prejudices?

It is true that the resources of the Internet are, for one person, more or less inexhaustible. What does that have to do with the actual habits with which people seek out and internalize knowledge? Is it for lack of books about the slave trade that people opposed the civil rights movement? Do terrorists crash planes into buildings because they didn’t have access to a decent breakdown of Greek philosophy? Absurd. Give someone the world and they will take what they want and leave the rest.

It was ever thus, and it has not changed in the last two decades. It was fortunate that there was a wall between the sick and the means of exacerbating their sickness. There was also a wall between the wise and greater wisdom. They were the same wall.

Now the knowledge of the world is at our fingertips. In this way a child can explore the minds of white supremacists as easily as he can study those of the founding fathers. He can find pictures of tortured animals as easily as he can find coloring books of dinosaurs. He can watch videos of beheadings as easily as he can watch documentaries on birds. He is free to choose, and no one will know his choice.

This leveling of the access of knowledge is not good or bad; it’s simply the case. So how can you expect that its effects will be only good or bad? For every child expanding their horizon, there is one contracting it, using new tools that enable more complete isolation, more foolproof concealment of the traces, more people ready to tell him that no, the Holocaust didn’t happen, yes, the President is a Muslim, no, you don’t need to learn math, yes, you can fake ADHD and sell your dexedrine, and no, you won’t get caught. The Internet levels not only access but credibility, to the uninformed at least, and why shouldn’t a curious and lightly bigoted young person choose to believe that Zionists have been perpetuating the myth of the Holocaust for decades? And why shouldn’t they send death threats? They’re in the right, after all; the guys at StormFront told him so.

No need to use your imagination — just read the news. Fresh atrocities delivered to your doorstep daily. Our 17-year-old troll among them. You think he is an exception, an outlier? You have not been paying very close attention. He is the vanguard.

What use is all this hand-wringing, you ask? I think that it is one of the most important things in the world right now to understand the capacity for destruction latent in the Internet. No technology reaches its full potential, by definition, until it achieves the limit for harm as well as good. Sometimes the harm comes first — for example, in Hiroshima and Nagasaki. Sometimes the good comes first, which few will dispute has been the case with the internet. When and how will the other shoe drop?

I certainly don’t know. But I think that we have been treating the idea lightly, and I think when it does happen, it’s going to be worse than anyone thought. We’ve been basking in the sun for so long and we think the worst that can happen is a sunburn. After all, that’s what we really thought about sunlight, right, just before everyone got diagnosed with skin cancer? And that’s how we have considered the potential damage enabled by the most powerful and pervasive development in generations: a sunburn. Because this too is the kind of damage that takes years to show. Like in a child who thinks that driving a person insane with death threats is a game.

Hate

There is no prescription, unfortunately, because hate is a cancer of the mind — and like cancer of the body, there is not one cure because there is not one disease. We are not going to beat hate. Hate appears because of the distance between people and the weakness within people. The advances of the last 30 years have changed what it means to be a person: how we communicate and with whom; how we perceive ourselves and others; how and what we learn. Let’s not be naive about what that means for us, the ways it may be changing us for the worse. But hate is born in ignorance and in isolation, which anyone can fight with vigilance and compassion. Wherever hate happens, we let it happen, in one another. Considering the power we have been given, a power so great that we are only beginning to comprehend it, there is no excuse for that.


The Search For Minority Entrepreneurs Is Over — Now They Need To Be Ready For Investors

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Editor’s note: Wayne Sutton is the founder and CEO of PitchTo, a mobile development lab that builds tools for investors to make smarter decisions and help entrepreneurs deliver exceptional pitches. This article is inspired by Dave McClure’s “Women in Tech: Put Your Money Where Your Mouth Is.” post. Follow Wayne on Twitter

What a difference a year makes.

Last year the question was “Where are the minority entrepreneurs?” It was highly motivated by the 2010 CBinsights Venture Capital Human Capital Report, which stated that only 1 percent of minority tech startup founders were founded by African-Americans. But the conversation about minority entrepreneurs didn’t only apply to African-Americans, it also included women and Hispanics. The dialogue reached its peak by various snippets from the CNN’s “Black in America 4” documentary and niche tech blogs.

Fast forward to today and, although we don’t have an updated CBinsights report, I believe the search for minority entrepreneurs is over. I’m not saying there is an equal amount of minority entrepreneurs launching startups, but now there are global minority Meetups and exclusive accelerators, and my inbox is overflowing with young and old minority entrepreneurs looking to launch the next Instagram, Pinterest, Facebook, or Twitter.  Now it’s not an if but when we’ll see the next Instagram or Pinterest founded by a “minority.”  Regardless, some people are tired of the conversation and still wonder if there a problem at all.

For that let’s take a look at some data:

Women and Minority Entrepreneurs and Investors

In 2011, women angels represented 12 percent of the angel market. Women-owned ventures accounted for 12 percent of the entrepreneurs that were seeking angel capital, and 20.5 percent of these women entrepreneurs received angel investment in 2011. While the number of women seeking angel capital is low, the percentage that receives angel investments is comparable to that of the overall market. These data indicate that when women do seek angel capital, they lead the market yield rate by 2 percent.

Minorities accounted for 4 percent of the angel population, and minority-owned firms represented 7 percent of the entrepreneurs who presented their business concepts to angels. The yield rate for these minority-owned firms was 14.7 percent, which for the fourth straight year is in line with market yield rates. However, the small percentage of minority-owned firms seeking angel capital is of concern. (Source: The Center for Venture Research)

Over the last year, we have seen more actors, athletes, and entertainers not only launch technology startups, but also invest into startups. Examples include Lady Gaga’s Little Monsters social network; Jessica Alba’s Honest.com – a site to steer parents away from baby products made with toxic chemicals; Floyd Mayweather invested into the social game RockLive; and Serena Williams invested into video-sharing startup Mobli. Tony Gauda found CrunchFund company Bitcasa. Socialcam, which was founded by Mike Seibel, was sold to Autodesk for $60 million. Socialcam’s diverse list of angel investors includes NBA players Shane Battier and Trajan Langdon.

The fact that celebrities and athletes are getting more active in the tech startup space could also continue the increase in minority entrepreneurship in various cultures, especially for African-Americans who often look to the sports and entertainment industries for careers. Now there are conferences such as Venture Draft, which educates and connects athletes to venture capitalists in the hopes of providing the necessary information that could spark investment opportunities to entrepreneurs in markets outside of Silicon Valley.

As for the Hispanic community, Mexican.VC has been leading the charge, and was acquired earlier this year by 500Startups. Another force in the Hispanic community and beyond is the Latino Startup Alliance founded by Jesse Martinez. The Latino Startup Alliance doesn’t offer funding, but is a great resource in Silicon Valley for like-minded entrepreneurs.

Other programs, such as America 21, DreamIT Ventures (which has a minority-focused Accelerator), Black Founders, DiversiTech, Tristan Walker’s CODE2040 (which matches black and Latino engineering students with Silicon Valley startups for summer internships), and the NewME Accelerator have played roles in increasing the number of minority entrepreneurs. Another group that provides venture capital to minorities is the Philadelphia-based Minority Angel Investor Network.

There is also the Venture Capital Access Program (VCap)  which launched earlier this year. The VCap program  is a partnership between the National Association of Investment Companies, Harvard Business School Alumni Angels of Greater New York, and the Marathon Foundation.

For women-specific programs, Women 2.0 provides tons of valuable information as well as hosts events, and Golden Seeds is an investment firm dedicated to delivering above-market returns through the empowerment of women entrepreneurs. The DigitalUndivided, a new women-led team, is hosting its first FOCUS100 symposium, which connects thought leaders, tech start ups founded or co-founded by black women, brand managers, and innovators in New York.

The newly launched Women Innovate Mobile (WIM) is an accelerator aimed at helping to promote companies started by female entrepreneurs in mobile technology. Both WIM and DreamIt provide financial investments for founders accepted into their programs. Often overlooked or not mentioned when it comes to supporting women entrepreneurs are programs such as Astia Entrepreneur and the Pipeline Fellowship. For programming and engineering there are women-specific programs such as Black Girls Code, Girls Who Code, and national meetup groups such as Women Who Code and Girl Develop It.

But even though we have seen an increase in minority entrepreneurs, accelerators, and other community programs, it’s going to take access to capital and a strong angel investor community to sustain the growth. As the saying goes “the color of money is green,” but minority entrepreneurs will need support from minority angel investors and venture capital to compete in the competitive technology innovation business.

There are also a few well-known African-American Angel Investors, including early Zappos investor Erik Moore and Daymond John of the Shark Tank. With Daymond claiming the “throne” for now, there’s an even smaller number of minority-owned venture capital firms across the country. They include Syncom Venture Partners led by Terry L. Jones; Echovc Partners, led by Eghosa Omoigui; H360 Capital led by Hezekiah Griggs III; Bronze Investments, led by Stephen DeBerry; Valencia Ventures, led by Stephan Adams; and Jalia Ventures, led by Kesha Cash. While these firms may be minority-owned, that certainly doesn’t mean they only fund minorities; they, like everyone else, are looking for great companies — regardless of management’s race, ethnicity, or gender — to invest.

There is no way these organizations alone can support the growing number of minority entrepreneurs — and they shouldn’t. But they can help, and what each “underserved” community needs to do, as Dave McClure says, is to: “STOP TALKING and start TAKING ACTION to create solutions.” Dave challenged individuals to make at least three investments of $5,000 or more in startup companies in the next 12 months. I challenge you to do the same.

If you’re a minority entrepreneur, the challenge for you and all of us is to not only be good, but to be great — that is, if you would like to raise capital for your startup. The money is there but the question is are you ready?

[Image via Adria Richards, Flickr]


Kickstarter: Helios, An iPhone Telepresence Rig On A Budget

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Another day, another iOS-based telepresence rig. The Helios is a tiny little two-wheeled car that drives around with your iPhone or Touch in the passenger seat, allowing you to move around a scene and interact with remote subjects through the magic of telepresence.

They are raising money through Kickstarter.

Telepresence is a hard nut to crack. People just aren’t that comfortable having a robotic intermediary. But as this generation grows up with video calling and home robotics, I suspect it will be much easier to — as the above image suggests — roll out into the park with your SO.

From the creator, Tian Long Wang:

We are currently on the third iteration of Helios. The first model was developed during the Spring 2012 hackathon at Princeton University. This version was built on a trackpad platform by Robotshop and took first place int he hardware category of the hackathon. After some problems with the tracked moving parts, the second version of of Helios was built on the Boebot platform. As our development of the hardware continued, we created the third and current version with the help of SeeedStudio, one of the largest electronics manufacturers in China. The current version employs personal electronic circuits in addition to a completely new body design, manufactured through CNC and 3D plastic printing. For larger volumes, we will use injection molding for all plastic part, which also allows for a glossier look. As outlined, the pricing tiers represent actual manufacturing quotes from SeeedStudio.

The robot will cost $120 when it ships, but early buyers can get it for $99. The project is at $3,000 of a $50,000 pledge request so this might end up in the dustbin of telepresence robot history, but perhaps someone out there will buy 5,000 of them and send entire robot drone armies through the streets of major American cities. A guy can dream…

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