Successful Woman Gets Attacked For Standing Out Too Much, Again

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There’s no aphorism that describes successful women more than “damned if you do, damned if you don’t.”

Yet, thankfully we keep doing. As we are Millennial women who’ve worked under plenty of women, and are now on our second female CEO, we’ve reaped the benefits of this “doing” firsthand. It was a lot harder to be in the workforce 30, 20 or even 10 years ago — sheerly as a numbers game.

As women in our early 30s, we’re just beginning the adventure of being successful females with families, and we appreciate that there are more of us around these days. But to us the discussion around this is still somewhat stilted, as there is a generation gap still not accounted in the narrative.

We’re not the first women to find something very wrong with media criticism of Facebook COO Sheryl Sandberg’s book “Lean In” and her efforts to help empower professional women. Sandberg postulates that many women tend to not “lean in” to their careers. Instead of leaning back, she encourages women to remain focused on their professional work and not to neglect that work in favor of responsibilities with family and home.

There’s no aphorism that describes successful women more than “damned if you do, damned if you don’t.”

Because she herself is in a very privileged position, it’s easy for critics to find fault with her approach, as they feel like a woman who can easily afford two nannies, a cook, a driver and more doesn’t represent the norm. This despite the cultural idea that as a woman, Sheryl Sandberg by default represents all women.

Yes, Sandberg has luxuries that many of us don’t have — but she didn’t achieve those things without sacrifice, diligence and work. Instead of basking in the fruits of her labors, she’s taking her platform and success and attempting to make younger women’s professional lives better by sharing lessons she has learned.

Sandberg and other tall poppies like Marissa Mayer entered the workforce when there were very few women in leadership positions — especially in heavily male-dominated fields like technology. This led to those women being seen as exceptions to the proper order. Exceptional women became tokens, as if there were only room for one in a power position, one per company, one per board.

The backlash that’s happening to Sandberg (and Mayer and so on) is what happens when one of us stands out, perhaps because women have historically pulled one another down to compete. But back in the day the fight was over men or other scarce resources, not the corner office.

This competitive tendency might explain why we ourselves have found it extremely difficult to find older female mentors. There have been few women in our professional lives who wanted to invest in our careers. They were too busy tearing us down or scared that we would somehow rise above them to take the time. But this doesn’t have to be the case. Women leaders are increasing in frequency: There’s now room at the table for more than one of us. It’s not a zero-sum game.

Right now Sheryl Sandberg is an outlier. But, as Box communication head Ashley Mayer remarked, we need more outliers like this, especially if we want professional success to be a given for our daughters. These are the women we want to be. These are the women who defy convention to try to improve the lives of women in future generations. These are the role models we see, who prove there’s space for many of us at the top.

It’s problematic when the criticism of these outliers comes from people we suspect are subjectively defensive of their own positions instead of objectively judging the ideas on their own merits. Instead of applauding efforts to change the culture, they nitpick them, find flaws that don’t even exist and literally twist quotes.

We need to realize that we can mentor others, men and women, and that their success won’t take away from ours.

“There’s an uncomfortable truth in what Sandberg’s saying, and a lot of the blowback is because of our collective squirminess with the subject,” Reuters’ Megan McCarthy wrote. “So, critics focus on the things they can grasp, like her privilege, and then make the argument about that.”

“But her privilege is beside the point, ” she emphasized, “The idea that women can be seen as individuals in our professional careers is audacious and bold. There’s power in the thought that we can shape our situations around our expectations instead of always searching for a spot where we fit in. Audacious, bold, and powerful ideas aren’t usually well received.”

For this to be a non-issue for our daughters, we have to avoid the Prisoner’s dilemma of feminism, “If I sell out all the other women, then I get away with it, and I get the “reward” of being accepted.” We need to realize that we can mentor others, men and women, and that their success won’t take away from ours. In fact, it may increase it.

As for gaining power in your own job, your career, it’s sort of like the “put on your own oxygen mask before you try to help others breathe” instruction on airplanes, our editorial director and Gen Xer Fara Warner noted. “Respect yourself, respect your work and act like an adult. Lean in all you want but lean in the way you want the world to see you…not what you think the world wants to see.”

For women of all generations, and the men who love and work with us, our best weapon is the awareness of repeating these destructive patterns — and honestly analyzing and counter-programming this behavior when it happens. Otherwise we’ll backslide.

Lean in to this, at least — because it’s better than the alternative.

With 200K Stories Shared, Storylane Launches An iPhone Reading App

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Last year, Storylane launched a site for users to share stories that are a little more thoughtful or serious than what you’d find on other social media properties. And thanks to a recently launched iPhone app, you can now browse those stories when you’re on the go.

The concept behind Storylane is pretty straightforward — founder Jonathan Gheller wants it to be the home for personal thoughts and stories that go deeper than a quick Facebook or Twitter update. The site prompts users to answer questions like “What have you learned from your failed relationships?” and “What are the most important lessons you’ve learned in life?” You can follow individual users to see their stories, and there are also pages to browse trending content across the whole site and within individual topics. You can’t post full comments, but you can hit buttons to say that you liked a story, or that it inspired you, and so on.

The Storylane Reader iPhone app is a more stripped-down version of the experience, offering a stack of content for you to browse, so you can enjoy a story or two while you’re waiting for the bus or whatever. The experience is supposed to be personalized based not just on the people you follow but also the feedback that you’ve given. When I open the app I see a pretty broad (and not obviously personalized) range of content, with titles like “You must fall in love three times” and “Surprises, I love Surprises!” but then I haven’t been a very active Storylane user. (Sorry, I guess I like my social media glib and shallow.) It’s also a good-looking app — I think I prefer the iPhone design to Storylane’s look on the web.

If you’re posting stories, you can also get notified about feedback. However, you can’t post stories directly from your phone — which I suppose makes sense, given the company’s emphasis on thoughtfulness.

In addition to launching the iPhone app (which you can download here), founder Jonathan Gheller announced that users have now shared 200,000 stories on Storylane.

Ahead Of SXSW, Ride-Sharing Startup SideCar Prepares For Fight With Austin Authorities

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By all accounts, next week’s SXSW Interactive conference should be huge for ride-sharing startup SideCar. The company will be partnering with a number of the biggest names in tech to provide free rides to and from parties being thrown during the event as a way to introduce the service to people who don’t live in San Francisco or have never tried out ride sharing. But recent actions by authorities in Austin could put a damper on the company’s coming out party.

SideCar is hoping to take advantage of the huge number of tech-savvy people descending on Austin next week as a way to educate people from around the country on the advantages of ride sharing. To do so, it’ll have a local community of drivers providing rides around town from 8:00 am to 3:00 am.

As part of the festivities from March 8 through March 17, SideCar will be giving free rides to and from some of the biggest parties during SXSW. That includes events from Twilio, Tumblr, Twitter, Livefyre, Mass Relevance, LinkedIn, The Raptor House, Text100, ShareThis, The Villa Austin, Tropo, Echo, The Backplane, Spotify, and Slacker Radio. (Yes, it’s quite a list.)

In addition to the parties, SideCar will be granting VIP access to some attendees during SXSW, giving them the ability to set their location as a free hotspot for three hours at a time. Those VIPs will be able to use the service to get free rides for themselves and anyone else going to or coming from “Spotlight” locations they’ve chosen. Those users will only be able to set one spotlight at a time, but anyone traveling to or from those destinations won’t have to pay to do so.

For anyone who’s ever tried to get around Austin during SXSW, the addition of a new fleet of SideCar drivers, in addition to the city’s licensed taxis, should be a welcome change. Due to the number of people who are in town over the course of the conference, taxis are generally in short supply.

But not everyone is excited about having a bunch of unlicensed drivers handing out rides around town. Earlier this week, SideCar received a cease-and-desist order from the city. And on Thursday, the Austin City Council voted to enable its police officers to impound the cars of unlicensed drivers who are found to be giving out rides for pay in violation of City Code 13-2-3 — i.e. the rule around operating licensed taxi services. That, of course, could put a damper on SideCar’s plans, as it relies on unlicensed drivers to make the service work.

Then again, Austin’s reaction to SideCar’s ambitious SXSW promo probably should have been expected. After all, the company entered the Austin market in part through its acquisition of local ride-sharing company HeyRide. And HeyRide was no stranger to controversy in the city — it too had a cease and desist issued against it by Austin authorities after it opened up for business last year.

Austin isn’t the first place where SideCar has faced scrutiny from local regulators or authorities. It got hit with a cease-and-desist order for operating in its home market of San Francisco last August, and later received a fine for violating the California Public Utility Commission’s charter party regulations. And on Monday, Philadelphia police impounded the cars of three SideCar drivers as part of a sting operation.

Despite the threat against its drivers, SideCar CEO Sunil Paul said the company won’t be altering plans for its big SXSW marketing push. It’s already discussed possible police action with drivers it has signed up in Austin, and has promised to support them by paying any fines incurred during the conference and providing legal help if necessary.

“We talked to our community of drivers there, and they are excited,” he said. “They are confident that what they are doing is right and they are excited to help support this rollout during South By Southwest.”

At the same time, SideCar is attempting to skirt around taxi regulations by paying its SXSW drivers as “brand ambassadors,” rather than compensating them based on the usual distance or time travelled while driving passengers around Austin. Since they’re being paid flat rates rather than per-ride, Paul doesn’t believe that those drivers should be in violation of the local taxi ordinance. Even so, he blamed Austin’s recent moves on pressure from the existing taxi lobby in the city.

“The complaints are coming from people with business models that they’re trying to protect,” Paul told me. But, he said, “the role of government is not to protect these business models.”

With all that in mind, a lot rides on next week’s SXSW promotion, as SideCar hopes to introduce its service to a whole new group of passengers from around the country. In addition to San Francisco and Austin, SideCar is in the midst of aggressive expansion to a number of new markets, including Seattle, Los Angeles, Philadelphia, New York City, Boston, and Washington, D.C. For riders in a number of those markets, SXSW might be their first experience with a SideCar, and the company is hoping that experience is a good one.

Yahoo Does Some Spring Cleaning: Shuts Down Avatars, App Search, Sports IQ, Clues, Updates API And Its BlackBerry App

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Yahoo, which is now officially a technology company, just announced a Google-like spring cleaning campaign. Just like Larry Page started shutting down a number of under-performing Google properties when he took over from Eric Schmidt, Yahoo’s new CEO Marissa Mayer is also in the process of shutting down a number of smaller Yahoo properties. According to today’s announcement, Yahoo will shut down its BlackBerry app, Avatars, App Search, Sports IQ and its Message Boards website on April 1st. In addition, it’s ending support for the Yahoo Updates API on April 16th.

While it is shutting down the Message Boards website, individual message boards on sites like Yahoo! Finance and Yahoo! Fantasy Sports will remain active. BlackBerry users will be able to continue to use the app, but it won’t be made available for download after April 1st.

If you have no idea what all of these products are, you are probably not alone. Yahoo Avatars, for example, as the name implies, allowed you to build you own avatar and then export it to Facebook and Twitter.

This is Yahoo’s second round of closures, following the demise of a number of Yahoo Messenger features at the end of last year.

Yahoo Clues, which never made it out of beta, let you analyze search trends and features riveting content like a Top Trends leaderboard that told you who today’s most popular celebrities are.

Virtually all of the other products Yahoo is shutting down were similarly underused, so chances are there won’t be a major outcry over today’s closures.

As Yahoo EVP of Platforms Jay Rossiter notes in the announcement, the company is making these changes ” in an effort to sharpen our focus. By continuing to home in on our core products and experiences, we’ll be able to make our existing products the very best they can be.”

Here is Yahoo’s full list of products that will get the ax next month:

Yahoo! Avatars
Effective April 1, 2013, we will no longer support Yahoo! Avatars across our properties. If you like your existing avatar and want to keep it, please go to the Avatars download page, pick a picture size and format, and click the appropriate download button. Similarly, if you want to edit your avatar, you can download the image and then use a photo editing service of your preference. If you want to continue using your avatar with our products, go toYahoo! Profile and upload the avatar you downloaded. For more details, please click here. Additionally effective April 1, we will no longer support the Avatars YQL table.

Yahoo! app for BlackBerry
Effective April 1, 2013, the Yahoo! app for BlackBerry will no longer be available for download. For those of you who have already downloaded the app, you can continue to use it but it will no longer be actively supported.

Yahoo! Clues (beta)
Effective April 1, 2013, Yahoo! Clues (beta) will shut down.

Yahoo! App Search
Effective April 1, 2013, Yahoo! App Search will shut down.

Yahoo! Sports IQ
Effective April 1, 2013, Yahoo! Sports IQ will shut down. Your final lifetime Sports IQ score and rank will be automatically transferred to and preserved within your Yahoo! Fantasy Profile.

Yahoo! Message Boards website
Effective April 1, 2013, the Yahoo! Message Boards website will shut down. Our message boards on individual properties (like Yahoo! Finance and Yahoo! Fantasy Sports) will remain active. We also encourage you to ask and answer questions on Yahoo! Answers, and discuss issues in the comments section on Yahoo! News.

Yahoo! Updates API
As of April 16, 2013, we will no longer support the Yahoo! Updates API.

The Mophie Juice Pack Air For iPhone 5 Drops iTunes Syncing, But Still Saves You When You Need More Power

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Short Version

Mophie caused a bit of a double-take by introducing not one but two rechargeable external battery cases for the iPhone 5 within a few days of each other. The Juice Pack Helium offers a sleeker body, but the Juice Pack Air, announced later, offers more stamina. I’ve been testing the latter for nearly a week now, and it lives up to Mophie’s good reputation, with a single trade-off that may or may not influence your buying decision.

Long Version

Info

  • Battery size: 1,700 mAh
  • Available colors: black, white, and red
  • MSRP: $99.95
  • Dimensions: 2.60 in x 5.54 in x 0.63 in
  • Weight: 2.68 oz

The Juice Pack Air for iPhone 5 will look and feel familiar to owners of previous Mophie Juice Packs. It has a rubberized texture that makes the matte back extra grippy, a smooth black plastic band extending around the entire sides of the device, and a button on the back that lights up indicators showing how much battery is remaining. Some of the elements have shifted to make up for the new iPhone’s design: the battery indicator and activation switch are on the back, not the bottom, and the micro USB port is on the bottom surface where the Lightning port would be on an iPhone 5 without a case.






One of the few unfortunate changes caused by the iPhone 5′s redesign is the shift of the headphone port to the bottom, which is where the business end is on Mophie’s battery pack cases. That means that on this Juice Pack Air, there’s around a half-inch hole any headphones have to go through to get to the iPhone’s 3.5mm stereo port. Mophie includes an extension cable to make sure your headphones will work no matter their design, but it’s an extra bit to keep track of and potentially lose, and that’s never good.

Overall, the Juice Pack Air feels like a quality accessory, however, and all the pass-through switches and buttons work well. There’s even mesh on the front-facing speaker ports, which do enhance sound to my ear, and an appropriately wide opening on the back to accommodate the camera lens and flash without impeding mobile photography.

The Juice Pack Air claims to be able to provide around 8 more hours of 3G talk time and Internet use, 8 more hours of LTE browsing, 10 hours of Wi-Fi web, and up to 40 more hours of audio playback or 10 more hours of video. Mophie says that’s up to 100 percent the normal battery life of your iPhone 5. I happened to be able to test charging a dead iPhone 5 from a drained state with a fully-charged Juice Pack Air, however, and it only got the iPhone up to around 80 percent charge. Your mileage may vary, however, and 80 percent from a cold, dead battery that has lain empty for a while is still pretty impressive, and in everyday use I found it was as close to doubling my iPhone 5′s life as made no difference.

The Juice Pack Air gets warm while charging, but that’s nothing new and I mention it more to make new users aware than to cite it as an issue. New users should also note that the Air features pass-through charging via the supplied micro USB cable: You can plug it in overnight and the iPhone inside will charge first, with the case getting its fill afterwards. One thing missing in this version is pass-through syncing, however. That could be a problem for some, but I can’t remember the last time I’ve done a wired sync of an iOS device, so it doesn’t bother me.

The Juice Pack Air is a solid performer, which isn’t surprising, given its pedigree. It has the same general downsides as its predecessor (mostly that it adds bulk to the iPhone), and loses a few tricks. But most won’t miss the lack of pass-through syncing now that iPhones are much more autonomous devices than they were in the past. And the Air for iPhone 5 is slightly thinner than the version for iPhone 4/4S. If you need the extra power that a battery case provides, the Juice Pack Air remains the case to beat.

Google Explains How Search Works, Complete With Live Spam Slideshow

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Google today updated its Inside Search site, its homepage for all things search, with a handful of educational and interactive features that explain in layman’s terms how Google’s Search works. Did you know the web had over 30 trillion pages, by the way? Or that Google supports over 100 billion searches every month? Or that Google’s index is over 100 million gigabytes? If you find factoids like that interesting, you’ll probably enjoying a scroll through the new “How Search Works” live infographic, which also contains a few clickable links to charts and graphs showing things like the rise of spam, and milestones in Google’s spam-fighting techniques, among other things.

The update is something of a follow-up to last year’s detailed look into how Gmail works called The Story of Send. For the most part, it’s really high-level stuff here, designed to make the details of technology approachable and understandable to a more mainstream audience looking to gain a better understanding of what happens after they type into the search box.

The new sections of the site include not only the graphical explanation of Google Search’s inner workings, but also details about Google’s major algorithms and features, a list of Google policies, plus a 43-page document that explains how Google evaluates its results. (OK, that part might be a little more in-depth, I’ll admit.)

But the best part? The live spam slideshow. Here, you can see screenshots of spam Google has removed from its search results only minutes ago. Dozens upon dozens of them, in fact. It’s almost like getting a real-time view into Google itself, which is actually pretty fascinating.

Now if only we could see what people were googling for in real-time, we would really….wait…

Nah, that might be terrifying.

Backed By Reed Hastings & More, Gobstopper Launches Its E-Reading Platform For Schools To Help Rethink Humanities Education

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As the founder of two KIPP public charter prep schools, an Entrepreneur-In-Residence at NewSchools Ventures and a former English teacher, Jason Singer is familiar with the starring role that technology is increasingly playing in the classroom. However, while the push to improve STEM education is alive and well, there’s a tendency to forget about the other side. When it comes to basic reading and writing skills, American high school and college students aren’t exactly making the grade.

A recent study by the National Assessment of Educational Progress, for example, showed that only “one quarter of eighth and 12th graders are proficient in writing,” while the College Board found (in a separate study) that SAT reading and writing scores plummeted to record lows in the U.S. last year.

That’s why Singer has teamed up with Mauricio Alvarez — the former co-founder and CTO of ZangZing — and is today launching Gobstopper, an e-reading platform designed to help English teachers reinvent the way that they teach texts and assess reading comprehension.

Singer tells us that part of the reason for the disappointing performance of students on standardized reading and writing tests lies in assessment. It is still extremely difficult for teachers to assess students’ level of understanding and engagement when they’re involved in reading assignments, because, unlike Math, students can’t show their work and teachers can’t be there to force them to do their homework.

Sure, they can force them to write an essay on each chapter of an assigned book, but as NoRedInk founder (and high school English teacher) Jeff Scheur told us recently, English teachers already spend an inordinate amount of time reading and grading papers.

Teachers spend hours providing personalized feedback on papers, correcting grammar and so on, but students just flip to the end of the paper to see what grade they received. Over-focusing on testing, rote language learning and instruction via red ink to teach students better reading, writing and grammar doesn’t help students learn and teachers teach, in spite of how much schools rely on this process.

So, with Gobstopper, Singer and Alvarez Gobstopper, have developed an online tool for teachers that aims to re-think reading assignments by creating an e-reading platform that allows teachers to insert the questions and quizzes they would normally put in worksheets directly into the text of the assigned reading material itself — online. Gobstopper enables teachers to attach a quiz to the end of a chapter, insert instructional or expositive video to explain trick concepts (within the text), while automatically grading students’ performance on these online assessments.

The idea is to create a scenario in which educators no longer have to rely on a paper-based model; in other words, no more having to photocopy, assign, collect and manually grade worksheets — a time-sink for teachers, especially as it provides a minimum level of insight into whether or not students are understanding key concepts.

To get Gobstopper off the ground, the co-founders have raised $425K in convertible debt from NewSchools Venture Fund, Netflix co-founder and CEO Reed Hastings and EdMentor’s Ron Beller and Jennifer Moses, among others. With this capital in tow, Gobstopper has been able to build its beta product (which officially launches today), organized pilots in six (non-Kipp) schools and a Common Core-aligned high school ELA curriculum, both of which will go live this fall.

Teachers today are fundamentally over-worked and underpaid — while the future of education remains unclear — that much, at least, is certain. They have to order books, do inventories, manage distribution, deal with loss and damage of reading materials, create, photocopy and distribute worksheets, create and grade quizzes, differentiate and personalize learning for students within a wide range of learning paths (and abilities) without much real data on students’ individual mastery, among others.

Gobstopper aims to help simplify teachers’ lives by providing them with a browser- and cloud-based e-reading platform that lets teachers layer texts with questions, quizzes and rich media, while attempting to close the feedback loop by driving daily instruction with meaningful data, differentiate learning for students and motivate and reward student mastery.

It does this by allowing teachers to teach free public domain texts (for free), receive immediate feedback on right and wrong answers through its analytics dashboard and allow students to access teacher explanations from the text and earn motivational badges for demonstrating mastery (a la Khan Academy). The work students complete on the platform works on any device (thanks to the cloud) and is automatically submitted to teachers for easy storage, reference and grading.

The best part, Singer explains, is that (at launch) users will be able to choose public domain books and create their own curriculet layer around those texts for titles that include Huck Finn, The Scarlet Letter, Hamlet, Macbeth, Romeo and Juliet, Julius Caesar, The Prince, The Raven, Walden and more.

This means that, once students have signed up and teachers have assigned due dates to homework assignments, then those assignments automatically appear on a student’s dashboard and each morning teachers are two clicks away from viewing Common Core data they can use to support students’ learning process and drive instruction. Teachers can use one of Gobstopper’s curriculets as a foundation, modifying it as they see fit, or make their own, he says.

At launch, the platform will be free to use, but the founder says that, as the startup moves forward, it will look to potentially create an enterprise-grade, premium product for schools and districts for a fee. And perhaps offer a white-label-style tool for publishers to integrate into their texts, but that remains to be seen.

For more on Gobstopper, find it at home here.

Y Combinator-Backed SimplyInsured Wants To Help Small Businesses Take The Pain Out Of Health Insurance

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For small businesses, buying and managing health insurance is a “pain in the buns,” to quote my new favorite ad. Not only are its complicated terms, lack of transparency, slow quoting and on-boarding process and paper trail a pain in your buns, but health insurance can be a massive pain in your wallet, to boot. Hidden costs are everywhere.

Y Combinator-backed SimplyInsured is launching today with a solution. Founders Vivek Shah and George Huo, who were also both early employees at YC startup Cardpool (which sold to Blackhawk Network in late 2011), have built a simple, online health insurance manager and quote engine for small businesses, which aims to explain in plain English what is or isn’t working about your current plan and help you identify hidden costs and cost-savings.

SimplyInsured analyzes thousands of insurance policies in an attempt to find small business owners the best coverage, price and value for their unique needs, in turn, handling all the forms and paperwork automatically and paperlessly that help you get a new plan up and running quickly. Of course, if the concept behind SimplyInsured sounds at all familiar, that’s because the startup shares a similar mission with another recently-launched Y Combinator company, Zenefits, which we covered last week.

Sure, that makes for a potentially awkward situation for Y Combinator and for both startups, and, honestly, it’s surprising that this doesn’t happen more often. YC founder Paul Graham says of the situation:

We’ve had this happen before, though not to this degree in the same batch. Companies evolve, so unless you dictate their ideas to them there is always some chance that two companies you fund will compete. E.g. Google and Apple have become competitors, and few would have expected that. But while this is an awkward situation, we have procedures for dealing with it, and we know from office hours that they ended up in the same spot by evolution and not because one copied the other.

While there is most definitely overlap, both startups have taken it in stride thus far, welcome the competition and the opportunity to learn from the success (or slip-ups) of the other, as they set out to build differentiated health insurance managers. When asked to describe how SimplyInsured is looking to set itself apart from its fellow Y Combinator startup, Huo and Shah say that they’ve opted to approach health insurance from the consumer’s perspective — in other words, the driving questions they want to help small businesses answer are, for example, what medical issues are you worried about and how much will they cost?

Rather than offering a one-stop shop for managing a wide range of employee benefits (as Zenefits has sought out to do), the startup’s software estimates the cost of having a baby or going to the emergency room, the particular procedures and scenarios, which the founders believe are ignored by the majority of health insurance brokers. By providing deep comparisons — not just premiums and maximums — SimplyInsured wants to eliminate the fear (and FUD) around the hidden costs inherent to health insurance purchasing, while actively guiding companies to the best, personalized coverage and plan(s).

Of course, Zenefits and SimplyInsured are not the only startups tackling this long-standing problem, nor are they the only ones looking to bring the process online. Both Cake Health and Simplee share similar mission statements (to a degree), but the SimplyInsured co-founders are of the mindset that Cake Health and Simplee are targeting the latter half of the problem. That is to say: The startups help individuals and small businesses save money once they’re already struggling with bloated, cost-heavy plans.

While downstream cost-savings is a valuable service in and of itself — and one that SimplyInsured offers at launch — the company is also looking to help its customers save money during the purchasing process, Shah tells us, which he believes will lead to a larger net savings (and lower bills) down the line.

Differentiation aside, how does SimplyInsured work, you ask? Essentially, the startup’s service works in three steps. First, SimplyInsured helps small businesses find and identify the plan that best fits their particular needs. Traditionally, this process requires business owners or founders to set up in-person meetings or calls with insurance brokers and, while this provides the security blanket of being able to talk to intermediaries face-to-face, it’s inefficient and takes time.

Instead, SimplyInsured has opted to bring this online and automate the process, developing algorithms that surface relevant information based on a company’s needs, while offering a greater degree of price transparency — or at least that’s the idea. Essentially, it’s similar to the difference one experiences in booking flights by calling a travel agent versus using Hipmunk or Kayak.

Next, once the right plan is identified, the service automates the on-boarding process (like Zenefits) to help streamline how companies sign up and activate each of their employees. Usually, this involves a lot of paperwork, faxing and brokers driving to your offices with a stack of forms to sign. Again, like Zenefits, the startup is making this process completely paper-free, allowing businesses to complete the process online in 10 minutes, rather than two weeks.

Lastly, SimplyInsured attempts to simplify the ongoing administration of the plan through a one-click on-boarding process and by making it easy for companies or employees to switch plans at any point in the future.

Once Obamacare (or the PPACA) goes fully into effect in 2014, there is an expectation that the new state health insurance exchanges will create increased competition among insurers for the average small business customer. The Act requires insurers to offer an online product and also reduces the overall commission brokers can claim from small business clients. Under previous legislature, these commissions were already reduced to seven percent, and while this means increased competition for fewer dollars, the co-founders expect that many traditional, offline brokers will struggle to make the transition and may not survive.

In the post-Obamacare world, Shah says, only the low-cost providers will be able to survive, which means there could be a big reduction in the number of agents in the U.S., which now number around 400K. Built in the new era of the 7-percent-commissions mandate and with a process that is online from the get-go, SimplyInsured (and Zenefits as well) believe they’ll be well-positioned to weather the changes, even if commissions are reduced further. For an online business like SimplyInsured, the margins work in their favor.

The founders tell us that early users of the platform (they currently have several dozen clients) have found they’ve been able to make savings in the range of $500-$1,000 per person on their health insurance, which, if they’re able to maintain an average on the higher end of that spectrum, will put them in a good place. And it will be a boon for small businesses in particular, who tend to be the ones hit hardest by health insurance costs.

Going forward, SimplyInsured plans to integrate with payroll services (something Zenefits already offers) to be able to further automate the process of employee deductions for insurance. The founders also believe that, in focusing on individuals, they can help business owners root out the specific issues they have with their plans (or will need coverage for), and can help them find increased savings.

In building their algorithms, the team found that there are tons of hidden costs in the terms of each specific injury, and, because hospitals don’t share the prices for treatment, this requires them to essentially go through the whole plan step by step. The startup has written its algorithms to automate this process, reading insurance plans one-by-one and step-by-step to tell users what they will be paying if, say they break their leg, under the terms of each plan, allowing them to easily compare the candidates. (You can see the results/examples of that comparative analysis in the images embedded above.)

This is really the key and the biggest value-add that SimplyInsured provides over its competitors; the ability to drill down into each part of a potential plan and compare them to others adds a whole new level of transparency to the process.

And, in the end, because there really isn’t a primary, go-to online insurance platform today that’s well known and widely used, both Zenefits and SimplyInsured stand to benefit handsomely from this dearth of transparency if they play their cards right. Plus, this is a big enough problem that affects enough businesses, that there is plenty of room for both to build sustainable businesses. Of course, that’s easier said than done.

For more on SimplyInsured, find them at home here.

Law Would Force Patent Trolls To Pay For Failed Lawsuits Against Innovators

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America’s esteemed lawmakers want heavy penalties for those who abuse the patent system. A bipartisan bill has been proposed to force so-called patent trolls, those who hoard patents for the sole purpose of suing innovators, to pay the legal costs if their frivolous patent lawsuits fail in court. The Saving High-Tech Innovators from Egregious Legal Disputes (SHIELD) Act has been widely praised by major tech companies and acronym enthusiasts.

“Patent trolls add no economic benefit to our nation,” said co-sponsor Representative Jason Chaffetz (CrunchGov Grade: A). Indeed, one study found that trolling activity accounts for 61 percent of all patent disputes.

Penalties for patent trolls have support from two influential people in the government: President Obama and the new chair of the House Judiciary Committee. During a Google+ hangout earlier this month, Obama said, “They don’t actually produce anything themselves. They’re just trying to essentially leverage and hijack someone else’s idea to see if they can extort some money out of them.”

Judiciary Chairman Bob Goodlatte (CrunchGov Grade: C), who helps set the congressional technology agenda, said he wants “to focus on reforms to discourage frivolous patent litigation and keep U.S. patent laws up to date.”

In a refutation op-ed for The Hill, CEO of General Patent Corporation, Alexander Poltorak, argued that supporters of the SHIELD Act overestimate the number of frivolous lawsuits against software patent holders and claimed it was designed to “intimidate patent owners whose IP rights are routinely infringed by corporate bullies.”

The updated version of the SHIELD Act will expand the provisions from tech firms to all industries.

This Is Why You Can’t Have Nice Things, Yahoos

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Marissa Mayer has succeeded. In getting people to have an opinion about Yahoo again. While many are skewering Mayer for not being progressive with her work-from-home “ban,” people who are more familiar with what exactly is going on are quietly singing her praises.

Mayer will be putting the official smackdown on remote workers come June. People with a work-from-home agreement will have to report to a local office in the region by then, or else. People who have an agreement to work one or two days from home are strongly encouraged to spend those days in the office — a more subtle “ban” that will affect their performance ratings.

“I have been at Yahoo for four years and let’s just say the house needed and still needs a lot of cleaning up. Marissa is doing just that,” wrote an anonymous Yahoo employee on Quora. “People will use the argument that look at Google and how it allows employees to work from home … We are fighting to stay relevant. So getting your ass into the office and working on projects is not too much to ask.”

A non-tragic ending for Yahoo may justify Mayer’s means. As Chris Dixon and others point out, discouraging working from home at Yahoo and discouraging workers from working from home at other, more on-track tech companies like Google are two different things.

There was and is rampant abuse of the Yahoo work-from-home policy — it was a joke. “Working at [Yahoo] HQ was like paying taxes in Greece,” said Twitter’s Patrick Ewing, who also had friends who cheated the system. The fact that the Yahoo parking lot is relatively empty (compared to, oh, Facebook’s) at 5pm is why you can’t have nice things.

We also spoke to a couple of former and current employees, and while some are sniping at the inconvenience, the move was clearly necessary. According to one source, Mayer explained the rationale at Yahoo’s “Friday FYI,” its equivalent of Google’s TGIF. ”We’ve checked and some people who work from home haven’t even logged into the VPN…” she apparently said.

First world problems: Your boss requires that you actually show up at work.—
Fake Alexia (@alexia_tsotsis) February 26, 2013

So it’s not that Mayer doesn’t get all the studies on workplace productivity, mobile workforce, etc. It’s not that she doesn’t get that going into the office can be a major distraction. She does. It’s not that there aren’t legitimately productive work-from-homers, like the new mom who spends all day at the computer but needs to check in on her kid from time to time. It’s that the bunch of slackers that claimed to be working from home without actually doing any work ruined it for everyone.

In the last four years, Yahoo has gone through five CEOs — An easy environment for people to hide and get lost under the rug. People get away with not working on a single project. And managers are just as guilty as their employees of cheating the system: One VP was given a 100% retention bonus after Scott Thompson laid off everyone… And ended up playing tennis and going to the gym most of the time.

“They simply hired the wrong people over the years and had no metrics to track performance/etc,” one former employee told me. There’s been some internal speculation that the ban will allow the company to lay employees off without paying severance packages, or just get more people to quit in general. “This really is a necessary part of cutting out the cancer that is Yahoo’s current performance,” the same person emphasized. “And while it’s a horrible mess, it’s sadly necessary.”

Image via Ashley Mayer and @mm

COO Artie Minson Could Exit Aol, Patch Issues To Blame?

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Aol Chief Operating Officer Arthur “Artie” Minson could be departing the company soon, we’re hearing, possibly over how the company has been handling hyperlocal news site Patch.

A spokesperson declined to comment for this story, Minson hasn’t returned my call, and our sources say that it’s not a done deal. Bloomberg was the first to report on the news.

Minson was promoted to the COO job in June of last year as part of a larger reorganization, moving over from his three-year stint as CFO. His official bio is basically a big list of positions that he’s held at either Aol or Time Warner (hey, remember Aol-Time Warner?) going back to 2004. In his current position, he’s been responsible for leading the company’s three business units — the membership group, the brand group (which TechCrunch is a part of) and Aol Networks.

One explanation we’ve heard for Minson’s departure is that Aol is trying to boost the numbers for Patch by lumping in traffic and revenue from the Huffington Post’s local sites. Patch is still unprofitable and missed its sales target in Aol’s most recent earnings report. Minson was supposedly unwilling to go along with that plan, which is why he’s leaving. None of this has been officially confirmed.

The departure of executives like Brad Garlinghouse from Aol spurred a concerned investor letter back in 2011. The letter also mentioned the departure of Michael Arrington and Heather Harde from TechCrunch. Then exactly one year ago, it announced a few more departures, including CTO Alex Gounares.

Whatever happens with Minson, other exec changes are also happening. Aol is also looking to bring in a new CEO for the content brands division, according to a report from Kara Swisher out today. In that report, Swisher also weighs in on the rumors of Minson’s departure, saying, “there are no immediate plans for him to leave. But that could change, since CEO Tim Armstrong has been moving to decentralize the company and his role could shift accordingly.”

Tinyview Debuts New iOS App To Be Your One Stop Shop For All Mobile Shopping

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Tinyview, a startup that wants to be the “mobile browser” for product search and shopping, is expanding its functionality. Today the company has updated its iPhone app and adding a web presence for users.

Tinyview is the brainchild of Raj Lalwani, who earlier this year sold his startup birthday and holiday reminders Facebook app, Social Calendar, to Walmart. The iOS app aims to solve the pain point of mobile purchasing via search.

The startup, which originally launched last August, allows you to pre-load all of your checkout information, including addresses, email, payments and more. Within the app, you can search for a product or item, and Tinyview will show results from retailers like Amazon, Nordstrom, Zappos, Fandango and others. If you find an item you’d like to purchase on Nordstrom, the app can automatically auto-fill all the information into the checkout process.

Users can now create lists of products they want, and friends can comment, like products or suggest new products. You can also share lists on Facebook, email, etc. And TinyView now shows products that are trending and being saved to lists by others. There’s also a built-in barcode scanner and QR code reader to find products in stores in the app.

Lalwani adds that the startup will add game mechanics to the app, allowing users to earn points for certain user actions. He explains that he wants to do for e-commerce what Shopkick is doing for brick-and-mortar stores when it comes to discovery and viral sharing.