Branding Brand Rides M-Commerce Wave To $9.5 Million Series B

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You may not be familiar with the m-commerce vendor known as Branding Brand, but you’ve likely encountered its work. The company, which is today announcing a $9.5 million Series B, powers the mobile e-commerce sites and apps for more than 200 of the top retailers worldwide, including American Eagle Outfitters, Costco, Ralph Lauren, Sephora, Calvin Klein, Crate & Barrel, Nasty Gal, Kate Spade, Bath & BodyWorks, Brookstone, The Children’s Place, Steve Madden, Timberland, Tommy Hilfiger, Dick’s Sporting Goods, and dozens of others.

The new funding round was led by existing investor Insight Venture Partners, and includes repeat investment from CrunchFund (disclosure: TechCrunch was founded by Michael Arrington, who also founded CrunchFund) and Lead Edge Capital. It also includes participation from new investor eBay Enterprise. This brings Branding Brand’s total funding to date to $17 million.

The Pittsburgh-based company was founded in 2008 by three friends from Carnegie Mellon University, Joey Rahimi, Christopher Mason, and Christina Koshzow. In 2009, they launched their first product with the debut of a mobile platform that allowed brands to reach consumers on mobile devices and in-store. Since then, Branding Brand has seen 100 percent year-over-year growth, has been named to the Inc. 500 for its three-year growth of 1,302 percent, and is now the top mobile platform provider to the Internet Retailer top 500, with four times as many clients as the No. 2 vendor. Today, the company sees nearly $1 billion in transactions running through its platform, up from $60 million in 2011.

To bring retailers into the mobile age, Branding Brand uses proprietary technology to transform a business’s existing desktop site into a mobile-optimized experience designed for smartphones, tablets or other in-store platforms, like kiosks. Some transcoding takes place within 80 percent of the sites Branding Brand creates, though it also uses retailer APIs, when available.

But, says CEO Chris Mason, the process isn’t just about turning a desktop site into a mobile one. “We’re often also including things that have nothing to do with their existing desktop site,” he says. For instance, one app they created lets users invite Facebook friends to a registry list. Mobile apps also have different shopping flows to consider, or they take advantage of technology that desktop sites don’t use, like smartphone sensors, NFC or low energy Bluetooth, he says.

The company touts that its mobile websites are faster than others, and they have patented the process that translates the site’s data into Branding Brand’s own APIs, which in turn lets them output the site into native experiences that can be managed in one dashboard.

“If you’re a large retailer and you want to run a promotion, you want it to be seamlessly on your desktop, in your apps, and on your [mobile] site,” explains Mason. “Believe it or not, there’s no provider out there that makes that simple. So we make that simple for the retailer.”

Branding Brand has benefitted greatly from the rapid rise of mobile, which has so quickly been adopted by consumers that retailers are still failing to keep pace. By mid-2011, only 48 of online retailers had launched a mobile-optimized website, Forrester had found. There was a decided lack of iPad shopping apps out there, and even well over a year after the iPad’s release, the majority of retailers had yet to deliver an iPad-optimized website. And Mason notes that even today, 40 percent of the top 500 retailers don’t have a mobile website.

Things are changing, though. Over half of retailers now say that mobile and online shopping are one of the biggest trends affecting their businesses, and according to a study this month released by SAP, 68 percent are looking to mobile, online and social interactions to drive sales, 58 percent are building mobile-ready sites, and 49 percent are developing apps. This leaves room for Branding Brand to grow.

Branding Brand helps on the conversion side of things, too, using in-house analytics that monitor deployments across its platform. It’s able to determine what works to increase conversions that come with having such a wide footprint across online retail.

The company is also working with 10 of the leading mobile shopping aggregators on the market, as consumers turn to new ways to shop on mobile. It also licenses its APIs for retailers that want to build apps themselves in-house.

Since the time of its $7.5 million Series A last fall, Branding Brand has again seen 100 percent year-over-year growth, co-founder Koshzow also tells us, as well as a more than 100 percent increase in valuation. Now she says that Branding Brand is working to expand beyond online retail, having recently entered into the transportation and hospitality spaces with new clients like Hilton Honors and San Francisco BART. Mason adds that developments with San Diego, Chicago, and D.C. area transit operations are also in the works.

The additional funding will help with these expansions, as well as allow Branding Brand to better work with existing clients on mobile and in-store products, too. With eBay on board in the new round, the two companies are partnering for knowledge-sharing purposes and to further cement their already close ties.

“This round represents a way to tap into their resources, and their knowledge of innovation in this space better. And on their side, they have all these major retailers…for the last few years, they’ve been focusing on servicing enterprise [via eBay Enterprise] and working with major retailers. And all we know is major retailers,” says Mason.

So does the eBay deal hint at a possible acquisition further down the road? Mason says not yet. Today, it’s about proving Branding Brand can grow to the next level, and that will remain the focus for the next year or two.

Google Makes Its New Flat Logo And “App Launcher” Style Nav Menu Official, Will Roll Out Over The Next Few Weeks

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Google just got a refreshed flat logo and the black navigation bar is gone. Earlier this morning, we reported that Google’s new “App Launcher” style navigational menu was just weeks away from launch. Turns out, it is much closer to launching, as the company just made the change official.

Gone is the black bar that runs atop all of Google’s properties. It’s now been replaced with a new menu that sits next to the Share and account info. The launcher, which looks just like the app launcher on Chrome OS, brings up an App grid with your favorite Google services.

Google previously attempted to revamp the navigation bar back in 2011 by canning it in favor of a drop-down menu inside the Google logo. While the company officially announced this change, it later gave up on this idea. It’ll be interesting to see how Google’s users will react to today’s change.

With this announcement, Google is also making its new flat logo official. The new logo had already been spotted across the web for the last few weeks, but given Google’s fondness for bucket testing small changes, it wasn’t clear if this was ever going to become the official logo.

We’ll have to wait and see if Google will post a Yahoo-like explanation of the design process behind the flatter logo, but here is what the company had to say about it so far: “As part of this design, we’ve also refined the color palette and letter shapes of the Google logo.” That’s it.

Kamcord Brings In-Game Screen Recording Tools To Android

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Just about every time I’ve spoken to Kamcord founder Matt Zitzmann in the year since the company launched, I’ve asked one question toward the end of our conversations to gauge the team’s progress: “Have you guys figured out Android support yet?” Every time the answer has been “no.”

The ability to record gameplay videos on a mobile device without causing performance to nosedive has been a tricky proposition for Kamcord, and getting it to work as well as it does on iOS took months of polish. However, when I spoke to Zitzmann this time, the answer was “yes”; the team just opened up its beta SDK for Android developers to start tinkering around with.

The path to Android has been a long and bumpy one (Zitzmann says it was about six months of non-stop work) due mostly to the lack of resources. Kamcord’s founding team consisted only of three people, though the ranks were eventually fleshed out with (among others) an ex-Googler who helped the team “get on the map” as it worked to bring Android support to fruition.

As it happens, the task Kamcord needed to complete even required a bit of cooperation from Google itself. ”We’ve had conversations with Google,” Zitzmann said, adding that the team shared what they were able to do on iOS and received access to APIs that helped them capture the on-screen action without affecting performance.

Kamcord is riding a wave of early interest from Android developers, but Zitzmann is even more bullish on the company’s future now that they’ve finally broached the Android frontier. As far as he’s concerned, Android support will be a crucial cornerstone of the company’s push into Asia considering the prevalence of Android hardware and the explosion of profitable mobile games in China, Japan and Korea.

What’s more, support for Android means that Kamcord has access to devices that could theoretically help it achieve its goal of becoming a destination for gaming video content rather than just a facilitator for it. The OUYA and Android-powered TV gadgets like it provide an in to living rooms where gamers could save, share and view replays of their exploits while lounging on the couch.

It’s far too early to see if Kamcord manages to become the content heavyweight it aims to be, but support for a breadth of devices is precisely what it needs to help push it along.

Google Makes Quickoffice For iOS And Android Free For Everyone

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It’s been more than a year since Google acquired Quickoffice, a mobile app for editing Microsoft Office files on tablets. Over the last few months, it has slowly expanded the tool’s availability by making free for Google Apps for Business customers. Everybody else still had to pay for the apps. Today, however, it is changing this policy and is making Quickoffice for iOS and Android available for free to anybody with a Google account.

As Google bemoans in its announcement, while converting documents to Google Docs, Sheets and Slides is easy, “sometimes the people you work with haven’t gone Google yet.” Using Quickoffice to work on Office files is a reasonable compromise, the company seems to imply, especially given that the documents are saved on Google Drive.

Current Quickoffice for Google Apps for Business users can update their app to the new version and get a number of new features in the process. The app can now, for example, create .ZIP folders and allows you to view charts in Excel and PowerPoint. It also, Google stressed, works across devices, “so you don’t have to worry about installing separate versions anymore when you go from using your phone to editing on your tablet.”

To sweeten the deal, Google is giving anybody who signs in to the new Quickoffice app for Android or iOS before September 26 10GB of extra Google Drive storage for the next two years.

Earlier this year, Google also said it was bringing Quickoffice to the browser, using its Native Client technology. So far, however, we haven’t heard much about the web version. With the mobile app freely available to all now, however, chances are the launch of the web app isn’t that far off either.

Why Zuckerberg Thinks Government Should Not “Move Fast And Break Things”

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Silicon Valley has dramatically altered many aspects of our lives, but Congress still operates in the same way its horse-riding forefathers did. Facebook founder Mark Zuckerberg is not only optimistic about Congress, but thinks its general operating principles are A-OK.

“The cynical view is that everything is broken and sucks,” he told The Atlantic’s James Bennet at the magazine’s Newseum event yesterday in Washington, D.C. “My view is that the system is set up to avoid making catastrophic mistakes, and right now the country is really divided, and therefore few things should get done, except for the things that people really agree on.”

Like many in Silicon Valley, Zuckerberg is famous for running his multi-billion-dollar company at the edge of chaos with the philosophy “move fast and break things.” Employees are encouraged to ask forgiveness, not permission. Prototypes are quickly launched, piloted, improved, and then launched again. The lumbering giant of the U.S. bureaucracy is the exact opposite in almost every imaginable way: exceptions require painstaking approvals, contract bids are legally required to be inclusive of all parties, and Congress members get one shot every few years to fix a problem.

Seen from Zuckerberg’s glass-half-full perspective, if the United States hasn’t deteriorated into a Mad Max hellscape, the government is doing its job. Despite his cautious optimism, Silicon Valley folks have been trying to bring the principles of Silicon Valley innovation to D.C., but the realities of representative democracy have blunted their success.

Last year, Facebook held a “hackathon” with engineers and members of Congress to think about novel ways of keeping citizens informed. Unlike most hackathons, however, it was illegal for Congress to adopt any of the ideas, since the law views free products to government as indentured servitude.

President Obama attempted to apply a prize model to education reform with “Race to the Top,” which doles out federal money to states that find the most innovative ways to improve academic outcomes. Unlike a competition for launching an inexpensive rocket into space, there is fierce political opposition to the education goals, like teacher evaluations or funding for union-less charter experiments.

Frustrated by internal opposition to change, the president’s former Chief Information Officer Steven VanRoekel told me that his strategy was to hire people from Silicon Valley to replace the old guard. VanRoekel and his enthusiastic compatriot Chief Technology Officer Todd Park have been successful in opening up some government data on health, education and safety. However, some of their aspirations, such as developing a secure foreign-aid transfer system, are yet to be completed.

The principles of representative democracy and Silicon Valley are not always a happy couple. Facebook can risk more, because even if the entire company fails, its users won’t end up resorting to cannibalism in a post-nuclear apocalyptic dystopia. Neither does Facebook have to be overly inclusive in every product contract, for fear of perpetuating the cabal of established powers.

At TechCrunch, we’re experimenting with crowdsourced federal legislation and helping the city of San Francisco think through online direct democracy. It is our hope that we can bring a little bit of innovation to the democratic process.

Fly Or Die: LEGO Mindstorms EV3

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LEGO Mindstorms EV3. Even the name is formidable, but just wait until you connect the dots and fire up these dragon-esque robots.

The EV3 set of robotic, programmable LEGOs is the very best version of this 14-year-old product line we’ve ever seen. The most notable edition is that users can program directly from the smart brick, the computational component included in each robot that gives the simple “If/Then” commands.

In the past, users had to program from their computers and then sync with the brick.

The Mindstorms EV3, the aptly named third generation model, also offers awesome build-guide apps for iOS and Android that give 3D models for each of the LEGO configuration, helping you get the robot built so you can get down to programming.

For the first time, the EV3 kit also includes an infrared sensor, which lets your robots see and detect various objects and colors. And as per usual, the system runs on Linux-based firmware and is equipped with USB and SD ports.

The price point is slightly high for kids, at $349.99. However, unlike video games that rot the mind, the EV3 is teaching basic skills that could turn your little guy into the next Steve Wozniak. On the other hand, hobbyists and adults looking to learn a little bit about programming might find the EV3 kit to be a solid investment.

If you want to see the Mindstorms EV3 in action, check out this video below from CES.

California Regulator Passes First Ridesharing Rules, A Big Win For Lyft, SideCar, And Uber

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The California Public Utilities Commission has unanimously approved new regulations around ridesharing services such as Lyft, SideCar and UberX (as initially noted in a number of reports on Twitter).

The CPUC proposed the rules back in July, offering a legal framework for ridesharing services to operate throughout the state. As we reported then, most of the regulations revolved around public safety, as well as ensuring that drivers have had background checks and are covered by insurance in the case of an accident.

According to a press release from the CPUC, the new regulations establish a new category of business called a Transportation Network Company, and it requires those companies to obtain a license from CPUC, conduct criminal background checks, establish a driver training program, and hold a commercial insurance policy with a minimum of $1 million per-incident coverage.

Lyft co-founder and President John Zimmer told me that California is the first state to establish such rules. While the company already operates in San Francisco (where it’s headquartered), Los Angeles, and San Diego, Zimmer said the decision “provides clarity to our communities here in markets that already exist” while also setting the stage for launching in more cities. He also said that, when he talks to regulators in other cities and states, they’re usually looking to see how things shake out in California, and now the state has shown there’s “a way to do this that doesn’t compromise on safety, innovation, or choice for consumers.”

As for how the regulations that were passed today compare to what was initially proposed, Zimmer said some of the language has changed, but the substance is similar. A CPUC spokesperson said the main revision since July is strengthening some of the provisions around insurance.

“Our decision emphasizes safety as a primary objective, while fostering the development of this nascent industry,” said Commissioner Mark J. Ferron in the press release. “We have specified our expectations for the attributes of insurance. Now the insurance market will determine the best approach to ensure that there is coverage for passengers, drivers, and third parties at all times while these vehicles are operating on a commercial basis.”

The full decision is embedded below.

Update: A spokesperson from the San Francisco Cab Drivers Association sent me the following statement:

The San Francisco Cab Drivers Association finds it disturbing that the CPUC is seeking to create a new class of for-hire transportation service which would not have the oversight of local regulatory bodies while unfairly competing with existing locally regulated taxi services.

This measure essentially deregulates California’s taxi industry for numerous reasons. The CPUC has only five safety enforcement investigators for the third largest and most populous state in the U.S., clearly not enough to enforce the new rules they are proposing. In California, taxicabs are an on-call and on-demand service as defined by California government codes. Any additional class of transportation provider, which offers the same on-call/on-demand passenger transportation service without the same regulatory standards, renders existing regulations meaningless.

Without proper local regulatory oversight this can only lead to abuse by TNC drivers, companies and the opportunistic element leading to the decreased quality of passenger service for the disabled, elderly and disenfranchised who rely on taxis for transportation.

This decision does not consider the wider environmental, economic and road safety impacts for all Californians. The addition of thousands of for-hire vehicles to the city of San Francisco alone has already increased congestion and pollution, contrary to the claims of TNCs and their supporters.

We vow to continue fighting for the rights of all Californians regarding equal access to safe, clean, efficient and fairly priced on-demand transportation.

CPUC Ridesharing by TechCrunch

Apple Adjusts ‘App Resurrection’ Policy, Will Allow Developers To Restrict Versions Offered

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Earlier this week, we noted that Apple’s new policy of automatically serving up old versions of apps to users was good for the downloader, but not so great for the developer. Today, Apple has adjusted its policy and will allow developers to choose not to offer old versions.

Apple made the announcement on its news site for developers (emphasis ours):

Previous versions of your apps are now available for re?download by users who have already purchased them, allowing customers to use your apps with older devices which may no longer be supported by the current version of your app. If you do not wish to make these versions available, you can manage the availability of your apps’ previous versions in the Rights and Pricing section of the Manage Your Apps module in iTunes Connect

The “app resurrection” feature is a seamless option that Apple enabled on its App Store this week that allowed users to automatically download editions of apps that work on older iOS versions. This way, if a developer began only supporting iOS 7, a user on iOS 6 could grab the “last known good” version of the app that ran on their device. This was a nice addition that should serve users of old iPhones and iPods well.

However, in our report, we described the issues that could pop up because the feature was opaque to developers:

To give you a brief example, any old version of Your Favorite Twitter Client that hasn’t been updated to work with the new v1.1 API will be very buggy or broken completely if you try to download it on an old version of iOS.

Sources in the developer community have confirmed to us that there is no option available in Apple’s iTunes Connect dashboard that allows a developer to see which version of their apps are being served to which iOS versions. That opacity alone has the potential to confuse customer support issues, as old versions of the app may very well contain bugs or issues that have gone un-addressed as developers move on to the latest versions of iOS.

But there is also no way for developers to re-upload old versions of the apps with those issues fixed. Simply put, a user on an old version of iOS could download an app with issues that are impossible for a developer to ever fix. You can see the nightmare scenario that is cropping up in many developer’s minds here.

Now, it seems that Apple has either listened to the developers that have been worried about the feature, or revealed more support options around it. At the time of our original report, we had heard that there were no provisions in place or planned to allow developers any control. So this is welcome news.

There could also have been some legal ramifications here if developers had made changes to old versions due to litigation. If those old versions went back out, they or Apple could be held liable.

The ability to restrict the versions of the apps that are available to download automatically via this feature is definitely a great addition. The one other possibility we had mentioned would be to allow developers to “fix” the bugs and issues that could make those old versions work well again and re-upload them. That does not appear to be a part of this adjustment from Apple.

This should go a long way toward alleviating fears from developers that old, broken versions of their apps would get downloaded, opening the door for unhappy users to leave bad reviews based on those old apps.

H/t Josh Ong.

Image Credit: Oyvind Solstad/Flickr CC

Nokia CEO Stephen Elop Will Get $25.5M If The Microsoft Deal Closes

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Today a Nokia filing detailed the compensation package that outgoing CEO Stephen Elop will receive as he transitions back to his former home, Microsoft, along with large chunks of the company that he led. He’ll take with him around $18.8 million euros, or $25.5 million dollars.

Microsoft will pay 70 percent  (13.17 million euros) of that fee, and Nokia will pay the rest (5.65 million euros). The total sum includes Elop’s base salary, “management incentive” and an equity chunk that is currently valued using a Nokia per-share price of 4.12 euros. That’s the level that Nokia traded at before the deal was announced, so Elop is not being paid a premium on that bit of his compensation for having arranged the deal; this removes any potential financial chicanery from occurring.

The sum is small compared to the 5.44 billion euro deal in which Microsoft will acquire key Nokia brands and the company’s handset business, totaling just 0.35 percent of the larger deal. Still, it’s a handy chunk of change for Elop, and a more-than-polite welcome-home gift.

Elop is an oft-discussed potential next CEO for Microsoft. Elop’s return to Microsoft with pieces of Nokia stuffed into his pockets will fuel the persistent speculation that he has long been a plant inside the mobile giant. I’ve never felt that the idea had any truth to it. Elop’s return is as innocuous as his initial departure, as was the Nokia choice of Windows Phone over Android as its next platform of choice. Is Microsoft unhappy with how things shook out? No, but not every pleasant occurrence is call for conspiracy.

The Nokia-Microsoft deal is expected to close in early 2014. That said, most are treating the agreement as done: Microsoft pays a large stack of its foreign cash to pick up the handset assets of Nokia, thus bringing under its own roof the phones that constitute almost 90 percent of its Windows Phone unit volume. It therefore regains control of its own mobile platform, and Nokia can do something else with hopefully stronger margins.

For now, Elop gets a fine check if his deal pulls through, and it should.

Top Image Credit: Vernon Chan

Facebook And Internet.org Detail “1000X” Technologies They Hope Will Bring Earth Online

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Air Traffic Control, HipHop, WebP, and Supplemental Downlink are some of the futuristic technologies that Facebook and its Internet.org partners will deploy to bring the Internet to the five billion people still not connected. A 70-page whitepaper released today by Internet.org partners Facebook, Qualcomm, and Ericsson details how spectrum must change to accommodate 1000 times more web traffic, and Facebook Home’s role as a data efficiency experiment.

Last month Facebook, Qualcomm, and Ericsson along with Samsung, MediaTek, Nokia, and Opera launched Internet.org, a partnership aimed at making the Internet accessible and affordable for everyone on the planet. At the time, it briefly discussed how network, data compression, and app efficiency technologies would all need to come together to make the web cheap enough to connect the whole world.

Today, Facebook and Qualcomm went a step further with this detailed whitepaper that outlines specific accessibility technologies they’re already testing, and those they plan to build. Ericsson then provides some tips to the mobile industry for understanding what its customers really want.

You can read the “A Focus On Efficiency” .PDF here, or check out our embed below.

Facebook’s Obsession With Efficiency

Facebook was getting serious about accessibility initiatives long before the launch of Internet.org.

As the company has grown from the $85 server it was first launched on, it’s searched for ways to make its service more efficient. It launched the HipHop translator for PHP years ago so employees could code in an easy language but have their work transformed into the much more server-efficient C++ language. This let it run 50% more traffic per server, but that wasn’t enough. It built and open-sourced the HipHop Virtual Machine execution engine and achieved a 500% increased in server throughput.

Meanwhile, it launched the Open Compute Project to help everyone build greener servers and data centers, with a focus on cooling, power transformations and “a “vanity free” DIY server design. Open Compute technologies have made Facebook’s Luleå, Sweden data center one of the most efficient in the world. Facebook now houses 250 billion photos (that’s a quarter trillion — a new statistic), more than 250 petabytes of data, and takes in over a half petabyte of new data each day without stumbling.

But what’s most newsworthy and fascinating about the whitepaper the deep look into how Facebook is currently experimenting with the future of data efficiency.

To more easily test data efficiency and stability across the wide range of connection types found around the world, Facebook created Air Traffic Control. It’s a system designed “to help engineers simulate different network conditions right inside Facebook’s offices. Aspects that can be controlled include band- width, latency, packet loss, corrupted packets, and packet ordering.”

Facebook explains that Air Traffic Control lets it test different mobile radio technologies like @G, EDGE, 3G, and 4G over wi-fi; simulate what it’s like using Facebook’s apps in the network conditions of countries like India, and see how different network capacity and congestion should as peak usage impact the user experience and data connections.

Facebook is also transitioning in part to Google’s WebP efficient digital image format. Photos are the number one source of data usage on Facebook, and cutting this down could make it more profitable while allowing it to include some photos for people on a data budget. Facebook says “At this point, most of our images are converted into WebP for the Android application, and our goal is to roll out WebP to other platforms as well. When the images are converted to WebP, this will save over 20% of total network traffic, without loss of quality.”

Though we’re scheduled to see more smartphones than features phones in the world in 2015, it will still take a long time to phase out everyone’s dumber devices. So Facebook has been focusing some of its accessibility development on Facebook For Every Phone, the stripped down app that runs on devices currently in the hands of many of the 5 billion it hopes to connect to the web.

Since feature phones have severely limited processing power, Facebook has worked to handle as much computation as possible on server-side. It also has built Facebook For Every Phone to minimize transfers from the server and reuse as much cached content as possible.

Facebook Home, Accessibility Lab In Disguise

Facebook has also been using the Home ‘apperating system’ it launched on Android in April as Guinea pig cage for Internet.org-related technologies. While Home has failed to gain much traction and CEO Mark Zuckerberg said he was disappointed by that, at least it’s aiding Facebook with research and development of accessibility technology.

For example, since Home tries to always have fresh photo content waiting in the lockscreen Cover Feed, Facebook worked to avoid silently running up a huge data bill for users.

So Home detects whether a user is on a wifi or mobile connection and determines whether to pull down higher or lower resolution photos. When it discovers the device is connected to wifi, “Facebook begins aggressively prefetching and caching images. This means that a device builds up an inventory of photos that it can rely on when data is no longer plentiful.” Facebook also adjusts how frequently it fetches text-based data depending on a user’s connection.

These improvements are already active in Home, and Facebook says they “are expected to be brought to other Facebook applications soon.” One day these technologies could let people in the developing world have a richer experience by only sucking in tons of data when it’s free over wifi.

Facebook Home uses intelligent caching to avoid redundant image downloads, and supports exporting the cache to a removable SD card to free up space in a device’s internal memory. That could be a win for accessibility initiatives because many phones in the developing world come with very little internal memory.

Home also puts a virtual cap on total data usage so that users don’t suddenly cost users a ton of money if they don’t realize they’re doing something data intensive. A similar cap could ensure developing world users still have data left for the most critical services like communication, and don’t blow it downloading a photo.

Battery life could also be an accessibility issue, as some parts of the world don’t have easy, cheap, reliable access to electricity for charging. Since wifi uses less power than a mobile connection, it can help people around the world keep their phones from going dead.

For now, avoiding background power over-use was a big priority for the launch of Facebook home. It tries to fetch News Feed stories from wifi whenever possible, and minimize “radio wakeups” by batching data pull-downs. Facebook explains that waking up a device’s network connection radio can burn .02% to 0.1% of a device’s total battery, even on devices running Ice Cream Sandwich or even newer operating systems. That’s why when it worked with HTC to build the HTC First “Facebook Phone” that comes pre-installed with home, it implemented shorter network time outs so the radio would go into power-saving stand-by mode more quickly.

In other hardware innovation, Facebook worked with GPU vendors “to tune the workload so that the power draw kept the Application Processor in optimal power mode while not compromising the experience on the device.” For example, rather than GPU composing Chat Heads so the chat feature can run overlaid on other apps, the back-end hardware does the composition more efficiently

Facebook also has a power measurement testing lab to experiment with power consumption in different situations. This lets it catch and expel regressions that would cause a device to fail to go to sleep properly.

By working to make Home more data and battery efficient, Facebook is laying the groundwork for Internet.org to create a mobile ecosystem where everyone has a device with cheap data and plenty of power, no matter where they live or how much money they have.

Qualcomm Demands Spectrum Reallocation

Later in the whitepaper, Qualcomm outlines what it calls the “1000X Challenge”. If data usage doubles every year, in a decade we’ll need the capacity to support 1000 times more traffic than today. Qualcomm is challenging itself to build the technologies necessary to achieve that capacity.

Some of the innovations it’s quoted as working on include:

  • Carrier Aggregation and Supplemental Downlink to bond together separate bands for more capacity and faster data speeds for consumers
  • LTE-Broadcast for multi-casting of video and data in places where many people want to see the same content
  • LTE-Direct to allow first responders and others to communicate device-to-device even if the cell network is down
  • 802.11ac and ad for faster Wi-Fi and other unlicensed applications
  • DSRC, which enables cars to communicate with one another to avoid collisions; and, a next-generation system to provide broadband for airplane passengers

Another crucial technology will be licensed “small cells” or low-powered radio access nodes with a range of about 10 meters. These can be integrated in wireless network and placed indoors to create a “hetnet” , or heterogrenous network of cells of different sizes.

But the most important building block to succeeding in the 1000X Challenge will be a redistribution of wireless spectrum. The industry will need a ton more spectrum to accommodate the world. Qualcomm proposes that new bands be cleared and auctioned off for industry use. One band specifically that could be repurposed with the 3.5GHz band allocated to the U.S. Government. It could support small cells, but still have part of reserved for use by the government when needed.

Ericsson concludes the whitepaper by citing a large survey regarding what people want out of wireless connectivity. It champions consistent Internet connection, fast speeds, and few crashes rolled into a service where the user doesn’t need to know anything about the cloud.

While it could be years for the technologies described by Facebook and Qualcomm to trickle down to the unconnected corners of the earth, its important that they’re cranking on the development process now. If they run out of users to sign up become no one else can afford a data connection, their businesses will falter. But while the Internet.org mission does admit it’s trying to create more profitable mobile companies, it’s not what defines the project.

Internet.org is powered by the belief that connectivity is a human right. With the knowledge brought by the Internet comes empowerment, compassion, and financial stability. Internet.org’s partners have yet to go into detail about exactly how those factors will boost the world economy and not just their own bottom lines. But the idea is that Internet access brings productivity that increases everyone’s output.

If tech giants can focus on accessibility for everyone now, one day we might achieve a thriving, connected global society previous generations couldn’t dream of.

Reddit Bans Search For Navy Yard Gunman

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Reddit has thus far kept its promise to ban amateur manhunts. The site has today banned a community forum, known as a subreddit, which attempted to crowdsource the search for the gunman who opened fire at the Washington Naval Yard on Monday. The gunman has recently been identified, without Reddit’s help, as Aaron Alexis.

During the Boston bombing last spring, a community of Redditers wrongly identified a missing Brown University student, Sunil Tripathi, as a suspect. Even though there was little evidence to Tripathi’s guilt, the popularity of Reddit’s vigilante theory managed to smear Tripathi’s name across major media outlets. Reddit General Manager Erik Martin eventually issued an apology and decree that future subreddits would be banned.

“We hoped that the crowdsourced search for new information would not spark exactly this type of witch-hunt. We were wrong,” said Erik Martin, at the time. “The search for the bombers bore less resemblance to the types of vindictive Internet witch hunts our no-personal-information rule was originally written for, but the outcome was no different.”

In an email to TechCrunch, Martin explained that the Reddit on the Naval Yard shooting was banned because:

#1 It was a troll subreddit.

#2 We banned it because it violated site rules by encouraging the posting of personal information. “NO PERSONAL INFORMATION ABOUT LEADS UNLESS YOU’RE REALLY SURE” (from sidebar). We don’t allow the posting of personal information under any circumstances.

Martin also redirected us to a forum that is collecting information on safety risks and missing-persons information related to the shooting. In the past, Reddit has become a surprisingly good real-time information source during crises. It appears Reddit wants to redirect the community’s energy toward more productive ends, harnessing its collective power for good.

Secure Cellphone Maker GSMK Talks Cryptography In A Post-Snowden World

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In a world where your every move is tracked, what would you pay for a secure cellphone? Dr. Björn Rupp is willing to bet it’s about $3,500. His company, GSMK Cryptophone builds cellphones that are secure from the ground up. Running a home-brew version of Android, they allow for completely secure, end-to-end communication with most, if not all, of the smartphone features the security-conscious crave. The trick? Both parties in the conversation have to have their own Cryptophones, making them like a sort of James Bondian walkie-talkie.

I spoke with Rupp at his offices in Berlin where we sat behind his spy-proof, bulletproof glass windows and talked about the future of secure communications and how the Snowden affair affected sales of his pricey — if not important — cellphones.

John Biggs: Tell us what you do.

Björn Rupp: What we’ve been doing for 10 years now is secure communications in the broader sense. GSMK was the first, and still is the only company that offers defense-grade security on the commercial smartphones.

So, we take a standard commercial smartphone hardware platform, and we replace in higher format. There is voice encryption, message encryption and secure storage. And we invested our work in making sure that the phone itself is secure: no mobile viruses, no SIM duplicate texts. Also, no remote operator updates that some operator somewhere wants to do an official authorized update, which unfortunately happens to steal all your data, et cetera.

And so, that’s kind of what we do and what we have been doing for 10 years, and we have all these published source codes. You don’t have to trust us. You can verify on your own that the implementation, that the algorithms, are correct, that there are no back doors, which is of course always a concern in the industry.

We figured rather than have suppliers trust us, we found it better to give them the ability to review on their own, have the experts review if its implementation is correct.

JB: So you couldn’t turn just any smartphone into a Cryptophone?

BR: Not any smartphone, because if you want a hardened operating system, obviously, you need to have deep-level access to the OS.

JB: And there’s no way to download this and just, like, install on your phone? It’s a very specific hardened Android that you guys are using?

BR: The thing is you could provide application-level security in the form of a download. But the problem is that that would not meet the level of security that our customers would expect from us.

The problem is even if you have an encrypted communication link using application-level security, a determined attacker would then not go for the encrypted link. He would say, “Okay, it’s encrypted, I can’t break it.” But the intrepid attacker will attack the phone itself. And I don’t have to tell you about how many Android exploits there are out there. So it’s easy, it’s really easy to explore the commercial smartphone and open the microphone. And then you can just get the audio from the microphone even before it is encrypted.

That’s why we really put a lot of emphasis on the 360-degree security. Because otherwise, if you don’t provide that level of security, this hardened operating system, secure storage and so on, you’d create a false sense of security where people think, “Wow, great, I’m encrypted now.” But really, the determined adversary won’t care. He would attack the phone. It’s a proven scenario. You’ve seen that over and over again.

Just like in the computer. What I always worry about when people are using P2P and think they are safe now. I think of human rights activists in certain areas. They feel very confident that they use email encryption. But what they often don’t realize is that their laptops aren’t just secured at all. And someone who has in their cross hairs, and these guys had just encrypted e-mails then probably it’s a huge people. They’ll just plant a Trojan or a virus or whatever on the device and then get the data form there.

For our customers, whether they have this device or not can mean the difference between life and death in many cases. And so we don’t produce toys, but we produce tools. And we have to be able to stand behind that. The history of this company and the history of the people behind it is one of in-depth expertise in IT security.

JB: So, no iOS?

BR: No iOS, exactly. We’ve been working with Windows Mobile, Windows Phone since 2003. There was an offered platform and we had an agreement where we could actually use that. And now, the other obvious option is Android.

Our phones look just like any Samsung Galaxy phone. But you can see that on top of the regular role of Android communication buttons, you have a second role, which includes the secure equivalent. Here you have messaging. You have secure messaging, secure calls and so on. So you have your complete secure compartment, password-protected of course, for entering encrypted calls, secure storage and so on.

And we also have a few other nifty things like these new things. The baseband firewall constantly monitors what’s going on in the interface. So if someone here were trying to intercept us with an IMSI catcher, the phone would notice and tell you an unencrypted call is not recommended. And the phone will also detect active attacks against the baseband processor using over the air attacks. It’s cutting edge technology just to let you know that someone is actually attacking you.

JB: How often have you experienced even a rogue cell?

BR: Well, I mean I might not be the best guy to ask because my business does of course lead me to all kinds of interesting locations, but I have seen that often.

JB: Really?

BR: And when you’re near certain buildings, you can prove that there are people who are also interested in what is going on inside these buildings.

JB: Wow. But it’s not specifically a government thing, it’s basically corporate espionage?

BR: Yeah. Of course, given that these are the recent weeks, the focus has been on strategic surveillance by government agencies. But I’m actually surprised that no one’s really stressing how much tactical espionage is going on as well. I mean, there are other issues just because the stuff has become so cheap.

When you look at 10-20 years ago, these IMSI catchers or interception equipment was so expensive that it was exclusively made for law enforcement agencies. Nowadays, you can build an interceptor on your own with a laptop, a cheap Motorola phone, and of course some knowledge. But hardware is no longer an issue; just a few thousand euros or dollars, you’re in the game. And that means that the technology has now reached the reach of regular criminals on the street.

And of course, when you look at some of our bankers, our investment bankers, they have a multi-million-dollar transaction pending. They have potentially two choices. They either meet in London for discussing certain confidential aspects of the transaction, valuation, and due diligence and so on. Or they just use an encrypted phone because there have been documented cases where, of course, the temptation for the other side was just too high.

JB: In your experience, obviously, how much should the average person care about the government snooping out of cellular data or metadata? Is it to the extent that it’s as dangerous and upsetting as a multi-million-dollar deal going sour because somebody’s watching you from the closet, or is it just the general background? How important is it for your customers and yourself to guard against that versus, actually, industrial espionage and tactical espionage?

BR: Well, I have broad range of clients of course ranging from government agencies, large corporates, all the way down to private individuals. And of course there are different motivations and different scenarios.

When you look at banks, for instance, or energy companies where there’s also lots of competition in certain areas, there is an obvious business case. That’s easy to justify because these people know that they’re being bugged, either by their local counterparts or other interested parties.

Whereas for private individuals, I guess the question is, what value do you put on your privacy? There might not be a clear-cut case where John Doe on dispute can put a number to that. But I think it really touches on the philosophical aspect in the basic foundations of our society. You should have constitutional rights to communicate for you as everyone else, something into that. In principle, everyone should be protected by the right, but recent events have shown that that is not always enforceable. So, protecting yourself against that by technological measures is one of it.

In principle, that shouldn’t even be necessary. But unfortunately, it’s the same as email. You’d better encrypt your email even though many people don’t. That was a good idea. It’s a good question. And I think maybe what the recent events have shown us is that we’re just at the beginning of it. And we’re in this building in our society, how sensitive that matter really is. I mean, lots of people still post very private stuff on websites that they don’t even realize what the company is providing the services that they’re relying on. These are the full sharing or whatever, what they do with that. You can analyze photos, and I don’t have to tell you it’s possible.

But I think that we’re just at the beginning of heightened awareness where people realize what the risk is by just taking their communication electronically. Up until recently, most people just saw it as reasonably safe and, yes, there is the occasional hacker and blah, blah, blah. For many people, there was implicit trust in the service provider, and I think that is –

JB: Now, the government is the hacker?

BR: Yeah. It’s not just the government, of course. I mean there is also economic motivation for many companies to mine your data and to do with that whatever maximizes their profits. Of course, again, the recent weeks have put a lot of focus on large-scale government surveillance and that’s obviously a huge problem because it touches the foundations of our free society. But there are many other aspects of the game that also should be looked at very carefully from my point of view.

JB: And so, what are some very, very basic things that just average people can do to avoid it? I mean, potentially they should go to your website and buy a bunch of encrypted phones. But just at the very basic level, what should the average person do to protect at least some of their privacy?

BR: Well, getting encrypted phone is never a bad idea, of course. But I guess from a very basic, simple step that everyone can take is just to think twice before you give out your data. Be sparse with your personal data whether that means leaving cookies all over the web. Or whether that means handing over all kinds of documents or other electronic materials to service providers where you might get some value out of it but you don’t realize what price you’re paying.

There are easy steps to take like encrypt your emails. There is free software out there that allows you to do that. You can use to anonymize your browsing and so on and so on. But before you can even take these measures, just always think twice: “Do I really have to give out the data to someone? What are they likely going to do with it? Do they really need it? Do I want to provide the data to that company or to that agency or whatever?”

There are many conscious choices that you can make that people just hadn’t thought about so far because they were not very sensitive about what the consequences of them are today. It’s all the modern intelligence support systems and data mining software. You can just combine all this data in so many ways that are just not foreseen by the average user or the average person on the street.

JB: And how popular have the phones gotten? And you keep selling more and more of these things?

BR: We’ve been in the business for 10 years now. But what we have seen over the last years, it’s definitely again just rising awareness. Even for a small or medium-sized enterprise that does business at certain countries abroad, you just think, “We need to encrypt the phone.” Assuming you have your top salesperson in Beijing and you discuss the best and final offer with the CEO back home here in Europe or in the U.S. or wherever you think “it might be a really good idea to not do that in the open.”

I mean there were just too many of these companies that have noticed that their best and final offer was refused as a competitor comes in at just a few bucks cheaper. And so, we’ve seen lots of increase in these.

JB: Are these financed through Europeans and Americans. Are Europeans more paranoid than Americans?

BR: We’re active in over 50 countries worldwide, and it’s hard to say. Europe is our home market, but the U.S. is also a very important market for us for sure. We have a big presence there. Also in countries in Asia and other regions across the world, so it’s really hard to say.

Of course, again, Europe and U.S.A. are important markets for us, but I wouldn’t say that per se, a specific region is more paranoid than another. Even though, of course, there is, as you’ve probably experienced on your own, there is let’s say a certain attitude towards data protection and privacy here, for instance, in Germany, that goes above what you would find in other countries. But still, privacy is a right that everyone would like to enjoy, no matter what country you’re in. It just maybe makes a difference how immediate you see the threat to that privacy being endangered.

For instance, South America, we hardly have to do advertising because every couple of weeks, there is news that, “This official has been tapped. This industry executive has been tapped. And by the way, here are the juicy details of the latest phone call with the, blah, blah, blah.” So I mean, the people think they’re being tapped.

JB: So you separate out the encrypted actions. Is there a reason why somebody couldn’t do all of their communications with security? Does it just become impractical? Is it more complex for the average person?

BR: Not really. We’ve worked very hard to make sure that an encrypted call is just as easy to make as a normal call. But of course, if you want to enter into encryption, you need to have a partner with the other side that also has an encrypted phone.

So you’ll still have people; your circle of friends, business partners, whatever will just only have a regular phone. And so, with these, you cannot make encrypted calls of course.

JB: So you sell these to CEOs and hang out with individuals. Is there any evidence that more average consumers are getting interested in these categories very much? Like bankers with millions of dollars to transact or extremely wealthy individuals or people with very, very sensitive information.

BR: That appeared to be the case a few years ago. But as I explained, in the past few years, we’ve seen that propagate. Again, 10 years ago, it was large corporations. Now, it’s also small and medium enterprises. And we’ve just recently had people who are just doing business trips and just said, “We’ve had issues with security so I need these things.”

Splunk Acquires BugSense, A Platform For Analyzing Mobile Data

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Splunk has acquired BugSense, a mobile analytics platform used by developers to improve app performance and improve quality. Terms of the deal were not disclosed. The transaction is expected to close during Splunk’s 2014 fiscal third quarter, which ends in October.

BugSense, founded in 2011, provides analytics from machine data it collects to understand how apps are performing on mobile devices, the quality of the apps and for collecting data to do better troubleshooting. It works on Android, iOS and Windows Phone through its software developer kit, giving developers access to data analytics from hundreds of millions of mobile devices that it manages from its scalable cloud platform.

Splunk, one of the first to mine machine data, has primarily served the IT market for customers to better analyze all the logs, the contains the data that servers and other IT infrastructure generates. The company has not had as deep a focus on mobile so the acquisition makes sense from that perspective.

The acquisition is reminiscent of the one made for Crashlytics, a competitor to BugSense, that was acquired for an estimated $100 million last year. BugSense has such customers as Soundcloud, Box, Trulia, Skype and Yahoo among its paying customers.