Join Us In Spain For Our TechCrunch MWC Meetup + Pitchoff With Bubble Over Barcelona

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Headed to Barcelona for MWC? Love you some startup talk, presentations, and global mobile meet up chitter chatter? Join Natasha Lomas, Ingrid Lunden, and myself on February 24, 2014 at 10pm-midnight at the official TC MWC meet up held in cooperation with Bubble Over Barcelona.

This is a global mobile meet up designed to mix innovators and influencers in town for Mobile World Congress. We are doing this in a majestic, historic Mansion in the Eixample district where all the night time action occurs away from the conference venue. A select number of tickets will be released by TechCrunch, so watch for news on how to get them and @bobmwc. If you don’t want to risk it, go ahead and purchase a ticket to gain entry. We are capping this event at 200 people so it is not too crowded and attendees can engage in real conversations. There will be three open bars set up across the two-floor building to encourage mingling, along with a large terrace overlooking the city so you can enjoy the views. The tickets are a bit expensive but we are trying to encourage real conversation in a stellar environment and it will definitely be a valuable opportunity.

Sponsors include Opera and Kingsoft.

Date: Monday, February 24, 2014
Time: 10pm-12:00pm midnight
Location: El Palauet, Passeig de Gràcia 113 – 08008 Barcelona
Buy tickets here.

We’re also going to hold a mini pitch off at the event, inviting 5 entrepreneurs to take the stage to pitch to a panel of expert judges. The five entrepreneurs will get two free tickets each and the winner will get a table at TechCrunch Disrupt in New York and two runners up will get a ticket to the event. You can apply below and we’ll contact those we choose directly. Apply here.

The Internet Can’t Have Their Bieber Cake And Justice For Snowden, Too

Justin Bieber

The Internet desperately wants the White House to do two things: pardon whistleblower Edward Snowden and to deport man-boy pop icon, Justin Bieber. Today, a petition to deport the Biebs on the White House’s citizen portal passed the magic 100,000-signature threshold to require an official response.

The monumental civic victory provided the procrastinating masses a fleeting moment of entertainment at the digital water cooler this morning (and a hearty chuckle from this reporter). Honestly, I just love the Internet sometimes. “We the people of the United States feel that we are being wrongly represented in the world of pop culture. We would like to see the dangerous, reckless, destructive, and drug abusing, Justin Bieber deported and his green card revoked,” wrote the petitioners.

But, unfortunately, the Internet can’t have their Bieber cake and justice too. The tiny new media staff is cramped in a nearly windowless room on the White House grounds. As a brand new unit with brand new tools, they spend much of their time interfacing with lawyers and overly-worked senior coms people who need a carefully crafted petition response that doesn’t derail other issues.

A White House petition to pardon Edward Snowden has been waiting since June, along with a number of other petitions. Some members of the White House staff tell me they simply don’t have the bandwidth. The President keeps his inner circle small, so there’s a deliberately tight team that can answer (and research) these types of issues. Trust me, there was no Georgetown University foreign policy class that prepared the senior advisors on how to toss out a drunk-driving teen idol out of the country.

And, even if they did want to work on the Snowden issue, convincing tech-skeptical senior staff why they should spend their time with a platform that has become a prank of idle citizens is an uphill climb.

To be sure, the WeThePeople petition platform has given momentum to important tech issues, from millions in scientific funding to consumer choice over cell phones. To some extent, it has democratized access to the White House, once enjoyed only by the homogenous circles of the press corps.

The White House has a delightful sense of humor when it comes to these pranks. The official petition to build a Death Star–and the White House response–can still brighten a gloomy day. And, in some instances, the press coverage can even increase engagement with other related issues as citizens explore the White House site for the first time.

But, keep in mind, we’re still at war, overhauling the healthcare system and trying to prevent another economic meltdown. Oh, and, by the way, we also want the government to stop spending tax money on more staff. So, if we want a timely response, we gotta prioritize.

If you think that the White House petition to pardon Snowden won’t turn up any new information, then sign away to expel the Biebs and his tall hair back to Canada. I’ll help build the catapult.

Fly Or Die: Fitbit Force

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Personal fitness trackers and sleep trackers are officially mainstream, but deciding between the various devices out there can be tough.

That said, let me direct your attention to the Fitbit Force, the latest and most full-featured product from the quantified-self makers.

The Fitbit Force, unlike the lower-end Flex, has a nice little display on it that shows steps taken, flights climbed, calories burned, as well as sleep information.

It even shows the time of day.

Even better, the Force pairs with Fitbit’s nutrition app, letting you input food-intake information to track your health over time.

In our experience, there’s nothing on the market that is more accurate or robust.

However, the band isn’t my favorite. It’s caused skin irritation for some users, whom Fitbit refunded. Plus, it’s simply not as well-designed as something like the FuelBand.

But hey, you win some and you lose some.

The Fitbit Force goes for $129 and comes in slate blue and black.

Microsoft’s Latest Windows Phone Update Sees Paced Uptake

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This weekend AdDuplex, an advertising platform for Windows applications, announced that according to its tracked data, Windows Phone Update 3 is now installed on 15 percent of Windows Phone 8 handsets.

Microsoft tore the wrapping off of Update 3 — also known as GDR3 — in October, detailing to the media what it would include, and providing notes on its delivery schedule. Developers could get their hands on the code sooner, but the average user, as TechCrunch wrote at the time, would “get the updates between the Fall, and the early parts of 2014. Carrier considerations, testing, and the like will determine when precisely your handset gets the bump.”

To see a mere 15 percent of the Windows Phone 8 pool of handsets have the update as January comes to a close is slightly disappointing. We could, perhaps, see a surge of firmware updates come in the next few months, but it’s safe to say now that the pace of upgrade from firmware announcement to installation on a plurality of devices is a long cycle in the Windows Phone world.

I had no benchmark in mind of how far along Update 3 should have been at any given moment, but I do think that it is reasonable to say that 15 percent after a quarter is a slower uptake pace than we might have hoped for given that the software is free for consumers.

Carriers, presumably, are the sticking point. If Microsoft wants to more quickly move its new code to extant Windows Phone consumers, it will need new strategy. Unless, like with Android, Microsoft is content with fragmentation that will see its user base stratified across versions, hampering developers and not maximizing the strength of its own user experience.

Kicked to the above is the fact that Windows Phone 8.1 is on the way — likely in April. If carriers don’t get out-of-the-way, some users may end up moving to 8.1 before Update 3 trickles down to their handsets.

Top Image Credit: Flickr

What Games Are: Generation Gygax

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Editor’s note: Tadhg Kelly is a veteran game designer and creator of leading game design blog What Games Are. He manages developer relations at OUYA. You can follow him on Twitter here.

Although I haven’t played a tabletop roleplaying game since I emigrated from Ireland in 2002, it’s no exaggeration to say that I owe my entire career to Gary Gygax and Dave Arneson. Between them they created probably the most influential game for an entire generation of game makers, Dungeons and DragonsD&D turns 40 today. 40 years of rolling dice, leveling up, scoring critical hits and making saving throws.

Much as the early activities of the Homebrew Computing Club led to the technology industry, D&D grew out of innocuous beginnings. Gygax was just a wargame nerd from Wisconsin who liked making medieval battle games. His early games were mostly about fighting, whether in sieges or one-on-one combats, rolling dice and assessing damage to armor and that kind of thing. The actual idea for D&D grew out of those roots, beginning life when its designers had the idea that some combats needed a moderator (a “dungeon master”) to hide information and lay out encounters.

It’s unlikely that either Arneson or Gygax knew just how influential their game would be. It was the first of what we would later look back on and recognize was not just a genre, but a medium. D&D would lead to a proliferation of games, far beyond just clones or imitators. Games like Call of Cthulhu, Traveler,  Shadowrun and Vampire: The Masquerade branched out from the fantasy-war trope and expanded on the core philosophy of the medium. Some of them even became culturally influential in their own right.

The central innovations of D&D were (1) the bringing of games and stories together, (2) the idea that a game’s action could happen in an imaginary space rather than needing a board or map, and (3) the idea of creating and developing a character as an outward persona of the player, one with which they would develop a kind of kinship. Those three ideas inspired a generation of geeks to sit around tables at four o’clock in the morning hyped up on cola and pizza while living out sagas. Outwardly roleplaying looked pretty weird to anyone who didn’t know what the hell they were doing (up to and including D&D being accused of encouraging satanism), but within the group environment the result was magical.

D&D is a primary influence for today’s video game designers. While the tabletop hobby was (and still is) a niche publishing industry, the foundations of its thought have inspired much greater effect in the digital realm. World of WarcraftDOTALeague of Legends, Final Fantasy, Mass Effect and countless computer roleplaying games are all descendants of D&D. So are many social games. The whole levels-experience mechanism that sits at the heart of nearly all free-to-play games? That’s from D&D. The idea of games and storytelling, branched narrative and player-driven choice? Also from D&D.

D&D also continues to inspire cutting edge video game design thinking. Although video games tend not to have a dungeon master to moderate their action and drive their story, for many digital game designers that kind of player-game relationship is the goal. Designers foresee a point when AI will perhaps be smart enough to be the player’s personal dungeon master, to create elaborate narratives that respond to the player’s contextual mood as well as just being systems of rules. The idea that video games are supposed to cross a gap at some point and be able to bring meaningful play into the player’s life? It comes from playing D&D

It’s hard not to see the game’s influence in most digital games and yet – perhaps sadly – Dungeons and Dragons itself has struggled to remain relevant. After going through several versions over the decades (alternately as Dungeons and Dragons and the later Advanced Dungeons and Dragons), the current fourth edition of the game proved something of a dud.

The third edition had pioneered the idea of licensing out its rule set in an open-source-ish sort of way (called D20) that led to many games being developed and published under a collective banner. But the fourth edition tried to lock things down once more. It also tried to simplify many signature aspects of the game, often interpreted as a response to the World of Warcraft generation. Why? Well because the kids of today just didn’t seem to want to play tabletop roleplaying games any more.

The net impact of the 4th edition was to alienate many core fans of the franchise while the kids continued to not care. Another game called Pathfinder effectively took over (through the D20 license) and to many core fans represented what D&D 4th edition should have been. This has left Wizards of the Coast (owners of D&D) stuck. It now has the job of trying to recapture its old audience, which it’s doing by engaging a fan community to help build a 5th edition (an initiative called D&D Next) but that likely doesn’t solve the long-term generational problem. 

Despite reminding me of my age as many geek milestones do (I also recently hit the big 4-0), I often wonder about the real legacy of our generation. Like any generation I suppose we’re arrogant enough to assume that the things we care about are the ones that will resonate for all time, but history tends to disagree. Will the contribution of Gygax and Arneson endure for another 40 years?

When I was a teenager awkwardly trying to find my way in the world I found the imagined worlds of games like D&D to be a great creative outlet. Like many designers working in video games today, I would spend many hours poring over the creation of imaginary landscapes and forming a whole world view via a gaming lens. All I really had was those books, a lot of time and some dice. I had computer games too, but they were much less convenient compared to today.

Does the Snapchat generation have the same sort of attention span or interest in games? Do tomorrow’s game designers have the inclination to sit and delve through thick books describing fantastical worlds when they can simply boot up any number of games on numerous devices and play them directly? Will it care about the cultural tropes of the older generation (such as alignment systems and whatnot)? Will it engage in theological debates about gameplay versus story versus simulation versus behavior? Or will that all seem irrelevant?

Levels and experience points have made their way into everything from gamification to bingo, but much of their context has already been left behind by a digitally native generation. While my generation of game designers owes an enormous debt to the ideas that drove D&D, it isn’t necessarily the case that our successors will be inspired by those ideas in the same way. D&D was a formative influence for many of us, but one that grew as much out of a context as of what it was. In a sense we’re Gary Gygax’s generation.

Perhaps the next generation will find games like Minecraft to be the equivalent influence for them, but if so I wonder how that will shift their perspective over what games are and what they might be.

Samsung And Google Bury The Apple Hatchet, Sign 10-Year Patent Agreement

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Some breaking news in the patent world. Samsung, the world’s biggest handset maker, has announced that it has signed a 10-year patent deal with Google, the maker of Android, the world’s biggest mobile operating system, covering all current and future technology patents.

There are a few key reasons why this is an important piece of news:

First, the deal will bolster both Samsung and Google’s patent positions against patent infringement allegations and subsequent litigation from competitors, and specifically Apple, which has been involved in acrimonious, multinational patent battles worth billions of dollars against Samsung for years now, over Samsung’s Android-powered range of Galaxy smartphones and tablets.

Second, it is a sign of how Google continues to put the patents it gained from its $12.5 billion Motorola acquisition to good use across the Android ecosystem. The ecosystem part is key here. I personally wouldn’t be surprised to see deals like this one appear with other OEMs.

Third, it makes clear that even if Samsung potentially starts to look at ways of breaking away from Android for more control of a mobile platform of its own (something it is rumored to be planning) it will continue to coooperate with Google.

The tone of the short statement from Samsung and Google, which does not outline the financial terms of the agreement, is one of make-tech-love-not-war.

“This agreement with Google is highly significant for the technology industry,” said Dr. Seungho Ahn, the Head of Samsung’s Intellectual Property Center, in a statement. “Samsung and Google are showing the rest of the industry that there is more to gain from cooperating than engaging in unnecessary patent disputes.”

It’s a sentiment echoed by Google, too.

“We’re pleased to enter into a cross-license with our partner Samsung,” said Allen Lo, Deputy General Counsel for Patents at Google, said in the statement. “By working together on agreements like this, companies can reduce the potential for litigation and focus instead on innovation.”

In addition to Google, Samsung now has deals in place with Microsoft, Nokia and Intellectual Ventures.

Full statement below.

Samsung Electronics Co., Ltd. and Google Inc. today furthered their long-term cooperative partnership with a global patent cross-license agreement covering a broad range of technologies and business areas. The mutually beneficial agreement covers the two companies’ existing patents as well as those filed over the next 10 years.

“We’re pleased to enter into a cross-license with our partner Samsung,” said Allen Lo, Deputy General Counsel for Patents at Google. “By working together on agreements like this, companies can reduce the potential for litigation and focus instead on innovation.”

With this agreement, Samsung and Google gain access to each other’s industry-leading patent portfolios, paving the way for deeper collaboration on research and development of current and future products and technologies.

“This agreement with Google is highly significant for the technology industry,” said Dr. Seungho Ahn, the Head of Samsung’s Intellectual Property Center. “Samsung and Google are showing the rest of the industry that there is more to gain from cooperating than engaging in unnecessary patent disputes.”

Read The Sonnet Co-Authored By Shakespeare, An MIT PhD Student & A Machine-Learning Algorithm

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[Image of authoring interface by natematias]

Machine-learning as a technology is, without doubt, the force that will be shaping our digital world for years and years to come, making it smarter and more autonomous, and sometimes taking our breath away in the process with its apparent agency.

This branch of artificial intelligence is already doing that now, whether as the special sauce behind Nest, the company just acquired by Google for $3.2 billion, or the core of a non-profit startup project attempting to create a better HIV vaccine.

The basic premise is this: feed a machine-learning algorithm with particular data-set and its predictive powers can become startling.

Happily, humans aren’t excluded from this process. Machine learning remains a collaboration between man and machine — with the input of each enhancing and extending the other’s powers. So these algorithmic overlords don’t look like the type that want to harvest us for our organs. Unless you count harvesting the human brain’s ability to make decisions and process selections.

Below is just one example of machine-learning technology that has the power to startle and delight — not least because it involves a (posthumous) collaboration with the greatest writer in the English language: William Shakespeare, to create a new sonnet in the Shakespearean style.

Also involved: U.K. startup SwiftKey‘s machine-learning powered word prediction engine. And a living human mind with an ear for poetry.

How was the new sonnet composed? SwiftKey’s engine was trained on the sonnets of Shakespeare, and one of its early staff members, J Nathan Matias — now doing a PhD at MIT Media Lab — wrote a new sonnet choosing words purely from the next-word suggestions generated by the algorithm.

SwiftKey’s keyboard software can normally be found helping (mostly) Android mobile users type faster by learning their slang, syntax and writing style — and applying that learning to populate tailored three next-word predictions. Give the SwiftKey keyboard enough time to get to know how you write and, provided your writing is not akin to James Joycean streams of consciousness, the algorithm will quickly get very good at guessing what next few words you’re likely reaching for.

But — fed with a particular data-set, and with the addition of a poetically minded human agent — this machine-learning engine can evidently be applied as a creative writing tool capable of creating pastiche writings in the style of the author whose original works you first fed to it.

As well as using SwiftKey’s engine, Matias also built a visual authoring interface (pictured above visualising word suggestions in the style of metaphysical poet John Donne) that extends the core machine-learning technology to specifically aid poetry creation. He called this project ‘Swift-Speare‘: aka a set of statistical experiments in “machine-learning-assisted poetry composition”.

“To write good poetry, I needed to know more than what words might come next. I needed to anticipate future predictions – what predictions would be made later if I choose this word over that? So I created this touchscreen interface to visualize future predictions for poetry writing,” Matias tells TechCrunch.

The result? Multiple new works  (co-)created in the style of various authors — including the following ‘Shakespearean’ sonnet (which depicts a scorned lover struggling with the disconnect between his ongoing love for the outward appearance of the object of his desire, with the knowledge of rejection/betrayal that belies this surface beauty):

When I in dreams behold thy fairest shade

Whose shade in dreams doth wake the sleeping morn

The daytime shadow of my love betray’d

Lends hideous night to dreaming’s faded form

Were painted frowns to gild mere false rebuff

Then shoulds’t my heart be patient as the sands

For nature’s smile is ornament enough

When they gold lips unloose their drooping bands

As clouds occlude the globe’s enshrouded fears

Which can by no astron’my be assail’d

Thus, thyne appearance tears in atmospheres

No fond perceptions nor no gaze unveils

Disperse the clouds which banish light from thee

For no tears be true, until we truly see

The work has no single author. It’s a collaboration whose only living human agent, the aforementioned Matias, also now a fellow at the Berkman Center for Internet and Society, at Harvard University – whose mind was responsible for the final word selections, and thus also for assembling (and dissembling) the poem’s core meaning — describes as requiring an acknowledged role for each of its different agents (i.e. both human and machine).

“The idea of the author is a well known myth within writing and publishing. Just like startups that promote the myth of the genius founder, we reward individuals for collective projects,” Matias tells TechCrunch, when I ask what sort of authorial ratio he would assign to the work.

“The economic and social impact on people’s lives is a core motivation of my work at the Media Lab and the Berkman Center. Together with my collaborators, I’ve been doing large scale data analysis and experiments to measure and change women’s visibility in online media. I’m also trying to change how we acknowledge creativity online.”

“There are two related issues in your question,” he continues. “Who do I acknowledge and who holds copyright. I personally acknowledge all of us. Just like John Kani and Winston Ntshona get recognition with Athol Fugard for the plays they brainstormed together, I think that all three of us should be acknowledged. I tend to avoid ratios and talk instead about roles. Shakespeare supplied material for inspiration, SwiftKey clustered it, making suggestions. I made the final choices and arrangement.”

Matias concedes that copyright is a “trickier” question – owing to another disconnect between this type of co-creation — and more broadly between language as a shared communication medium rich with intentional and subconscious linguistic resonances echoing down through the ages vs the rigidity of the legal system.

“Bots already hold copyright and legally serve people for copyright infringement. According to Tim Hwang of Robot Robot & Hwang, copyright and patent trolls sometimes use algorithmically generated shell companies to pursue these claims and minimise risk to themselves. Tim, who’s one of the fellows at the new data & society research institute, is trying to map out these bots and figure out ways that the legal system can account for and respond to them,” he says.

“Even inside our heads, we write with other people’s words in mind,” he adds. “‘Words belong to each other,’ says Virginia Woolf in the only surviving recording of her voice. She once said that she couldn’t think of the phrase ‘multitudinous’ without also thinking of Shakespeare’s Macbeth, who wonders if trying to wash his hands of guilt might make ‘the multitudinous seas incarnadine.’ (Maria Popova has posted this clip to SoundCloud).”

On the flip side of Matias’ algorithmically aided poetry, are bots and algorithms that search for found poetry online.

“Now that we have large amounts of human text available on the Internet, we’re also seeing search bots that try to find poetry in large datasets. The Times Haiku finds haikus in New York Times text, and the Pentametron finds iambic pentameter in tweet text,” he points out, adding: ”Algorithms that search for poetry are the reverse of my work — they’re looking among ordinary text for unexpected poetry that has already been written.

“My work with Swift-speare looks among existing poems for probable poetry that has not yet been written.”

Matias says he is currently collaborating on a “stealth art project” that involves another area of computer-assisted creativity known as “human computation”.

“Human computation is a third area of computer assisted creativity. Michael Bernstein at Stanford has pioneered a kind of writing that asks humans to perform writing tasks that we might ordinarily ask an algorithm. It’s a fascinating area,” he adds.

Does Matias believe an algorithm could ever become a poet in its own right? Meaning without any human agent involved in word selections, and without taking a brute force approach to composition — i.e. by writing infinite numbers of poems to stumble, by accident, upon a few good ones?

“I think I’ll see a successful automated poet in my lifetime. It won’t be easy: a poet is more than someone who makes poetry. Yet that doesn’t rule out algorithms,” he says. ”It’s true that Western audiences want the stories of writers as much as we want their work. Especially at a time when readings are such an important part of poetry, it would be difficult for an algorithm alone to do everything.

“But people were disappointed when they learned that @horse_ebooks wasn’t a bot, and Hatsune Miku is popular in Japan despite being a humanoid persona in front of a voice synthesizer.”

As for machines taking the “sweating labour” route to composing poems — writing everything and letting people pick the poems they like — well, why not, argues Matias. Arrange enough words, and some of those configurations will resonate with someone, somewhere.

“This is the Internet; why not generate all the possible poems and see what turns out to be popular? This is how some of the online t-shirt sellers work. When it doesn’t land them into trouble, it seems to work well. Why not poetry?”

[Sonnet reproduced with kind permission of J Nathan Matias, SwiftKey — and, well, we couldn’t ask William Shakespeare but we hope he would approve]

Imaginism Studios On Building Niko And The Sword Of Light, Reimagining Digital Narrative

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Back in February 2013, Toronto’s Imaginism Studios launched an ambitious crowdfunding campaign for a new type of app that combined full-scale animation and comic books for a novel, mobile-device-oriented kind of storytelling. Niko and the Sword of Light is the app that was built using the funds from the successful Kickstarter campaign, and it earned a featured spot on Apple’s App Store as well as strong global download numbers on iOS, Android and the Amazon Appstore.

Imaginism’s Niko project was a bit of an experiment for the studio, since it generally does character design and animation work for external clients, which include Disney, Blizzard, Warner Brothers, Sony Pictures Animation, Dreamworks and many more. The Imaginism crew is currently working on character design for an upcoming blockbuster feature, and has already created some of the characters you’d likely recognize, including those from Disney’s live-action Alice In Wonderland adaptation.

Niko has opened the door for Imaginism on a number of tie-ins and other opportunities for the young firm in terms of creating and growing its own intellectual properties – the meticulous, hand-drawn animation used in the creation of the original app clearly has a lot of appeal. Imaginism may soon get a chance to show off its animation skills to an even larger audience, as it has just entered into an agreement to option Niko to Amazon Studios for the creation of a series based on the character and world introduced in the app.

Imaginism is a perfect example of what a small startup (consisting mostly of friends who went to school together and didn’t know what to do once they graduated) can do by satisfying an industry need that many don’t even know exists. The studio has made itself indispensable to some of the biggest creative brands in the world, and now they’re using that positioning, as well as innovations like crowdfunding, to build the things they always wanted to do for themselves, too.

If you haven’t experienced Niko and the Sword of Light, it’s definitely worth checking out, especially now that the brand could be on its way to becoming the next big thing.

Enterprise Mobility: Devices, Security, Design, And Distribution

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Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil.

Every Sunday for this column, I write on something related to mobile. To date, it’s mostly been about consumer-facing apps, device sensors, user interfaces, tactics like push notifications, and a range of other topics. However, I have yet to dig into mobile for more business-facing, enterprise-oriented users and considerations. That’s partly because I do not work at a large company nor too closely with others. Yet recently, in some of my conversations, the topic of mobile apps for enterprise environments has resurfaced. In 2013, I also moderated a panel at a mobile event organized by Emergence Capital, a venture capital firm which focuses on SaaS and created this chart on different type of enterprise apps. While much has been written on the topic, I wanted to write this post with few or no assumptions, from first-principles, and share my thought process about what founders and investors could look for in these kinds of mobile products. Mostly, however, I’d like to learn from you all about what it will take to win in these environments, so please comment or tweet or reach out to me with your thoughts.

Devices: I’ve heard every angle here. At some large companies, employees can bring their own devices to work. The company will support what the employee wants. But, this becomes more difficult as the number of devices increases quickly, device turnover happens faster, and newer devices hitting the market (especially non-iOS) fragment the ecosystem. One founder remarked to me he believes we’ll see a shift from BYOD to CYOD, or “Choose Your Own Device,” where the employer pre-selects a controlled group of devices from which employees can choose. These conditions will certainly be different at each company, depending on what policies they adopt.

Security Compliance: Even prior to NSA revelations, enterprise security is obviously a big deal. This may be why, for instance, larger companies could move to a CYOD world. Companies are concerned about client-side and cloud-based data security, and this is likely heightened today with the latest batch of handsets allowing different forms of filesharing which don’t require traditional data sources to power them. On the employee-side, I’d imagine many may opt to keep their own personal phones active and thereby carry two phones, partly to keep a separation from work and life outside work, and partly because they are concerned about privacy.

Enterprise-focused vs crossover apps: This is the debate around whether the enterprise needs specific app solutions, or whether it’s more likely consumer-focused apps (or one’s that draw from consumer-level principles) are more likely to win. I don’t know what the answer is here, and it seems like there isn’t just one path to success. Products like Box are designed for enterprise-level customers, products like Yammer draw on consumer-level design principles, and products like Mailbox, as just one example, could help its parent Dropbox spread its own suite of apps through the employee ranks at larger companies. Beyond this, we may also “Bring Your Own Apps” in enterprise settings, as well.

And, here’s the important one for me…

Distribution, viral bottom-up, or top-down command? This is the one I wrestle with when I see new teams forming and building new products. I  don’t know what the best approach is. The way the world is moving, it would seem, at first, logical to assume workers will start to use consumer-level apps and some will “cross-over” into their work, igniting the spark needed to make it grow among colleagues. This is how apps today get huge and become breakout level. Yet, in a company-setting, there may be a case for employers mandating workers use specific apps, and use them daily. That could force everyone in a company not just download and install a specific required app, but to set notifications, allow location tracking, and use the app multiple times a day.

Today, the top-rated and grossing “business” apps are mostly from legacy providers (like Adobe), apps built on top of enterprise giants (like Salesforce), a few new entrants (like Square), and a slew of small-business related tools, such as scanner apps, and so forth. Perhaps one of my next columns will focus on apps for small businesses, but for now, I’d like to hear your opinions on what enterprise-level apps are doing well, where the opportunities are, what the security concerns will be, and who will be driving distribution. It’s certainly a huge opportunity, and with mobile distribution posing a real challenge to tens of thousands mobile developers, the conditions inside large companies could present attractive opportunities.

Photo Credit: Scott Rubin / Creative Commons Flickr

Funny, I Don’t Feel All That Fatigued With Twitter

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In a recent piece in The New York Times, Jenna Wortham says she’s becoming fatigued with Twitter. Basically, she uses all the Twitter discussion around Justin Bieber’s arrest as a springboard for a broader argument about how the service has become less about finding useful, relevant information and more about competing for attention.

As you’d expect, the piece saw its share of praise and criticism. The most common critique seems to be some variant of, “Dude, just unfollow people who are annoying,” but as Wortham and others have noted, that’s easier said than done, because it can be embarrassing or awkward to unfollow someone, even if you’re really tired of their tweets.

There’s another reason why the “just unfollow” argument falls a little flat for me. Wortham is, I think, careful to use the word “we,” particularly in the article’s best passage:

It feels as if we’re all trying to be a cheeky guest on a late-night show, a reality show contestant or a toddler with a tiara on Twitter — delivering the performance of a lifetime, via a hot, rapid-fire string of commentary, GIFs or responses that help us stand out from the crowd. We’re sold on the idea that if we’re good enough, it could be our ticket to success, landing us a fleeting spot in a round-up on BuzzFeed or The Huffington Post, or at best, a writing gig. But more often than not, it translates to standing on a collective soapbox, elbowing each other for room, in the hopes of being credited with delivering the cleverest one-liner or reaction. Much of that ensues in hilarity. Perhaps an equal amount ensues in exhaustion.

In the ensuing discussion, “we” seemed to get transformed into “other people” — sure, Jenna, other people can be annoying on Twitter, so why don’t you unfollow them? The default assumption that it must be other people who are Doing It Wrong on Twitter is … interesting.

Personally, I found the article valuable because I immediately recognized the behavior that Wortham was talking about, and not just in other people, but in myself. I suspect that my default mode on seeing a broader conversation on Twitter is, “How can I say something funny so that everyone will talk about meeeeeee?” (Note also that Wortham isn’t condemning this behavior outright — she admits that it can be entertaining, but also exhausting.)

So as a description of personal experience, I found Wortham’s words to be a valuable reminder to try, at least, to be less self-promotional and less self-absorbed.

On the other hand, as a broader description of “Twitter’s Achilles’ heel” I found the article to be less convincing. As others have noted, Wortham is a reporter who follows nearly 4,000 people and has more than 500,000 followers, so her experience is almost certainly atypical. She actually addresses this in the article itself, arguing, “I think the number of followers you have is often irrelevant,” but I’m dubious. With my own much smaller Twitter following, the dynamics changed as my audience grew, even if the change wasn’t quite as dramatic as I’d expected, and ditto the amount of noise as I started to follow more people.

Yes, Wortham is absolutely making some very interesting anecdotal points, but her piece suffers in my eyes from trying to transform those points into a Big Idea. Has Twitter become less informative and more self-promotional? In my experience, it has always been a mix, and I’m not sure that mix has changed all that significantly. But again, we’re just mashing random pieces of personal experience together and pretending it means something about the company as a whole. That way lies madness. (And by “madness” I mean “asking teenagers what they think about Facebook“.)

But hey, since we’re sharing about anecdotal evidence, I will offer this: Where did I first hear about Wortham’s article? And where did I first see most of the ideas, pro and con, expressed in this post? On Twitter, of course.

[image via Flickr/Twitter]

Data As A Company’s Secret Weapon

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Editor’s note: Suhail Doshi is the co-founder and CEO of Mixpanel. He started the company with the goal of helping the world learn from its data. Today more than 1,800 mobile apps and websites use Mixpanel to analyze more than 17 billion actions every single month. Follow him on Twitter @suhail.

This year, we’re going to see data go from an opaque, untapped, and mystifying asset to a hyper competitive, I-can’t-believe-you-don’t-use-it weapon for businesses. I don’t mean big data; I mean data of any size: big, medium, and small. In fact, it’s not about the amount of data, it’s about the kind of data you have (and, of course, being smart enough to use it). This is all starting to happen because software is being built specifically to analyze lots of data – and it’s no longer cost-prohibitive to use this software, and the insights can fundamentally change the trajectory of your business.

Think of it this way: If you’re chasing after a $10-billion market and your competitor has a way to leverage the data generated by their customers – and you don’t – the odds aren’t in your favor. Chances are, you’re going to fall behind.

The taxi industry is being upended internationally due to the emergence of high-tech companies such as Uber and Lyft. These companies are rapidly taking over the market, and not just because they’re mobile-first. Uber and Lyft are successful because they approach a classic problem – getting from point A to point B – as a mathematical equation with hundreds of potential variables. All of these variables can be tested and improved upon to create the best possible user experience. And the only way they improve that result is by having better data and smarter software. Smarter software begets more customers which begets better data which begets smarter software.

If software is eating the world, then data is acting as the essential nutrients. Data is a byproduct of the Internet that enables these businesses to be so much more compelling, competitive, and defensible.

A Huge Market With Endless Questions

All businesses have a never-ending list of questions about their customers that are crucial to answer. Smart businesses have a massive amount of data to help them find the answers. Not everyone has a Steve Jobs-like intuition when it comes to building incredible products, which means the rest of us have to come with data to make our arguments more persuasive.

This is such a valuable need to address that IBM predicts it will do $16 billion in annual analytics revenue by 2015 and has already spent more than $14 billion on acquisitions. IDC claims that the business analytics market is expected to grow around 9.7 percent for the next four years to $50 billion. In fact, many data companies have just recently started to go public in the last 2 years. Splunk’s shares popped 90 percent on the day it went public and now they’ve since doubled to a market cap over $8 billion. Tableau went public this past year and has a market capitalization over $4 billion.

It’s not just enterprise companies that are doing amazing things with data. The biggest consumer companies in the world are working hard to keep their competitive advantage – Google and Facebook have been paving the way for years. Google Search uses the data it crawls, as well as its users’ search behavior, to automatically improve its search engine. (Google’s big data could crunch through everyone else’s big data for lunch.) Google has even built Dremel to deal with all the data the company generates and needs to analyze. Facebook also has been innovating by building Presto to understand how Facebook users behave, and to analyze the impact of product development and user-base evolution.

Still, there’s a lot of work to do, because Facebook and Google represent some of the most serious technology companies in the world. That means many companies without this core competency have their work cut out for them. They have to catch up, and they have to figure out how to turn data into a competitive weapon that can keep them dominant in the market.

Data Is The Fuel For Massive Disruption

Data is the driving force behind the latest crop of companies looking to eat the Fortune 1000’s lunch. These innovators are utilizing data in ways their incumbents aren’t; they’re using it to learn more about what customers want and need. Not only that, but they’re building a culture that is data driven: where decisions are made with as much empirical data to support a position, instead of intuition and politics. Data has become resource that has helped efficiently democratize decision making within companies. In short, data is helping companies learn a lot faster which means better products for customers.

Nest is reinventing and disrupting the thermostat and smoke alarm industries by building better hardware and smarter software than what exists today. As you adjust the temperature in your home, Nest learns what your preference is so you ultimately don’t have to. Data is central to Nest, as the software becomes more intelligent the more it’s used.

Data is the backbone for Palantir’s software – a company rumored to have around $1 billion in contracts this year. You know in a movie when the director of the CIA is asking an analyst to understand the connection between the villain and a location, phone number, or license plate? They’re pretty much using Palantir’s software. The company builds software used to combat terrorism, fight fraud, analyze drugs, and conduct complex equity analysis. Without data, however, it’s entirely useless.

Homejoy is doing for home cleaning what Uber and Lyft did to the taxi industry. They even raised a $38 million round from investors shortly after they launch. So how are they growing so fast? They’re using data. Homejoy built a tool called Demand Map that enables them to predict where their future demand will come from. Demand Map works by collecting data about where, when, and how frequently Homejoy’s customers are booking cleanings with the service. This tells Homejoy which locations to focus on as they grow their business.

One reason why Netflix has successfully disrupted the movie-rental industry is that it knows more about its customers than any other company. Netflix is also a great example of a company that uses data to make its product smarter and better for customers. The Atlantic recently described one of Netflix’s data-driven ideas: “Using large teams of people specially trained to watch movies, Netflix deconstructed Hollywood. They paid people to watch films and tag them with all kinds of metadata. […] They capture dozens of different movie attributes. They even rate the moral status of characters. When these tags are combined with millions of users viewing habits, they become Netflix’s competitive advantage. The company’s main goal as a business is to gain and retain subscribers.”

When you compare this to Blockbuster’s “New Releases” shelf, it’s clear that the company never had a chance. Data is Netflix’s super-weapon, and will be a driving force behind its domination of the commercial video industry.

How Do Businesses Become Data-Driven?

At Mixpanel, we work with thousands of companies every month, helping them become data-driven. These companies are building products for mobile and web, and their customers span the globe and belong to every cross-section of our society. We’re one company in a growing industry that’s helping companies build even smarter software. Here are our key takeaways:

  1. To help keep the company focused, pick five of the most pressing questions you have. Here’s a good litmus test of whether a question is useful: is the ability to improve upon the answer something that will make or break your company?
  2. Build a culture of data-driven decision-making. Many companies over the years have built growth teams that constantly create new experiments and measure them, to find clever ways to increase customer acquisition.
  3. Have the groups within the company measure everything that is important to them. If you can’t directly measure it, survey it. And don’t measure bullshit metrics.
  4. Become more transparent about the numbers and open them up to the company. People will inevitably become more accountable and transparency further reinforces a more data driven culture.
  5. Don’t just create a report and then shred it after it’s been read. Execute and experiment based on what you’ve learned, and continuously aim to improve upon those results.

As markets begin to rapidly evolve, it becomes more pressing for businesses to keep up with the pace of innovation. To stay ahead, they’ll need to tap into their data and turn it into a super-weapon capable of building the smarter products that customers already expect.

The Secrets To Snapchat’s Success: Connectivity, Easy Media Creation, And Ephemerality

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Snapchat CEO Evan Spiegel has been known to be pretty surreptitious when it comes to sharing secrets about how the company works, but today he provided a little more transparency around its mission and how it thinks about the communications that users send through the app.

At the AXS Partner Summit, he gave a fascinating keynote speech (which you can read here), breaking down the things that make Snapchat work, most notably how the concepts of Internet everywhere, fast and easy media creation, and ephemerality combine to power the app. The speech was presented to media execs perhaps as a way to help them understand Snapchat’s appeal, and the new ways that people are using it to communicate with each other.

To start, Spiegel noted that he thought it was strange that people refer to this period as the “post-PC era.” If anything, he argues, the proliferation of smart phones that began with the launch of the iPhone means that we’ve entered an age in which our computing devices are more personal than ever before.

And so he believes we’re in the age of the “More-Personal Computer.”

So what can we do with that? Pervasive connectivity, the ability to quickly create media, and an increased interest in ephemerality, combined together is, in a sense, what makes Snapchat Snapchat. But the combination of those elements also means that today’s users are sharing and communicating in different ways than they ever have before.

Take the concept of “Internet Everywhere,” for instance. Once upon a time, people who shared photos or videos of themselves or places that they’ve been ended up taking a whole lot of media, sorting through it to determine what they’d want others to see, and then having to upload it later to the social networks, blogs, and other places that they’d share.

“Internet Everywhere means that our old conception of the world separated into an online and an offline space is no longer relevant. Traditional social media required that we live experiences in the offline world, record those experiences, and then post them online to recreate the experience and talk about it,” Spiegel said.

But constant connectivity means there’s no longer a disconnect between when media is taken and when it could be shared. Or, as Spiegel said, “We no longer have to capture the “real world” and recreate it online – we simply live and communicate at the same time.”

That also has enables its users to more immediately share self-portraits, which Spiegel calls “arguably the most popular form of self-expression.” Centuries ago, those self-portraits required untold hours and brush strokes, but in today’s day and age of fast and easy media creation, people can communicate through media, instead of around it.

“The selfie makes sense as the fundamental unit of communication on Snapchat because it marks the transition between digital media as self-expression and digital media as communication,” he said.

With that in place, the final piece — ephemerality — works to focus on the feeling that content brings to the user, not what it looks like. For Snapchat, that more closely resembles the way that conversations happen in real life, the way that people actually communicate with each other.

“That’s what Snapchat is all about. Talking through content not around it. With friends, not strangers. Identity tied to now, today. Room for growth, emotional risk, expression, mistakes, room for you,” he said.

The embrace of the Ephmeralnet comes in stark contrast to the previous generation of social networks, in which what people shared was forever tied to their online identities. Those communications are happening anonymously, or they happen in real-time and disappear.

For now, Snapchat is the most successful app in this new environment of pervasive connectivity and real-time communication. But we’ll no doubt continue to see more social networking and messaging apps use the same concepts.

You can check out the full text of the speech below:

CrunchWeek: Netflix Earnings, Stripe’s Big Raise, And Snowden’s Live Q&A

It’s that time of week for an episode of CrunchWeek, the show that brings a few TechCrunch writers together to chat about the most fascinating stories of the past seven days in tech.

In this week’s episode, Ryan Lawler, Alex Wilhelm and I talked about Netflix’s stronger than expected earnings and the company’s stance on net neutrality, payments company Stripe’s new funding round and NSA whistleblower Edward Snowden’s Q&A (and the recent news around the RNC denouncing the NSA’s surveillance tactics).

Check out the video above for more!

App.net Launches Backer, A Bitcoin-Friendly Crowdfunding Engine For Individual Software Features

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As the popularity of crowdfunding grows ever larger, an interesting new trend has started popping up: developers, curious if a new feature is worth adding to their products, are asking interested customers to chip in to cover the costs of development. In other words: if you really want a feature, put your money where your mouth is.

Balanced, a payment service, recently used crowdfunding to support adding a new money sending feature. App.net, a subscription-based/ad-free Twitter alternative which as a whole was born out of a $803,000 crowdfunding campaign, is currently using it to determine if they’ll accept Bitcoin payments on their site.

This morning, App.net announced that they’re opening up the engine they built for their Bitcoin campaign, allowing other companies to use the platform to raise money for individual features. They’re calling the new platform Backer.

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App.net’s original Backer campaign, currently underway, to determine whether the social network would accept Bitcoin payments for account subscriptions

Amongst other things, Backer has two big standout features: developers can choose to accept payment via credit cards or Bitcoin (or both), and open source projects aren’t charged any fees. (If you keep your source locked down, however, there’s a 5% fee taken only if/when your campaign proves successful.)

Why build a whole new platform? Why wouldn’t developers just use one of the other, less-specific crowdfunding tools? I asked App.net founder Dalton Caldwell, and here’s what he said:

If you recall, App.net wrote our own crowdfunding tool because the Kickstarter TOS specifically didn’t allow software/service businesses. That is still the case. 

The impetus for us building and launching this now was that we were trying to figure out whether or not to accept bitcoin for App.net subscriptions, and every single other startup founder I asked said they were wondering the same thing. If you survey the current tools available, there are none that would work for this. When I asked other founders if they would use something like Backer to decide whether or not they should accept Bitcoin they said “yes”.

(To clarify, Kickstarter’s TOS explicitly blocks campaigns for “websites or apps focused on e-commerce, business, and social networking.” and “software projects not run by the developers themselves”. Games are usually okay, but other software-only campaigns often aren’t.)

Each new crowdfunding platform to pop into existence has to make one rather important decision right off the bat: whether or not to curate. Do you hold the reins tight and go for quality over quantity, approving only the projects that you think will succeed… or do you let everyone in and let the money speak for itself? With Backer, App.net has gone with something closer to the first option: according to their FAQ, “projects will be vetted to ensure your Backer project runs alongside other high-quality, legitimate projects.”

Interested in being on of the first projects on the site? You can find the submission form and all the other details right over here.