Native Advertising Startup Adyoulike Acquires Content Amp For $2.5M

Adyoulike French native advertising company Adyoulike acquired Content Amp. According to Rude Baguette, the British company was acquired for $2.5 million. Adyoulike appears to be at the same time an advertising technology company and a more traditional advertising network for native content. An ad-tech company in native advertising seems counterintuitive — native ads are blog posts, articles and… Read More

ZEFR Is Selling MovieClips To Comcast’s Fandango

Movieclips Los Angeles-based ZEFR has built a huge business by helping content owners and brands to track and monetize video content on YouTube. But years after launching as a destination site for movie fans to discover and watch all their favorite movie scenes, the company is selling off its legacy Movieclips business to Comcast’s Fandango unit, according to sources. Read More

Report: NSA Exploited Heartbleed For Years. NSA: No

heartbleed Update: An account associated with the NSA tweeted out a quick denial: “Statement: NSA was not aware of the recently identified Heartbleed vulnerability until it was made public.” So, either Bloomberg was misled, misunderstood their information, or the NSA is lying. [A caveat: The Twitter account in question is being treated by the larger world as legitimate, but remains unverified… Read More

Box Debuts ‘Box Open Source’ To Share Its Internal Tools With The Larger Developer World

Screen Shot 2014-04-11 at 12.33.25 PM Box today unveiled a new initiative called Box Open Source for sharing its own homegrown open source engineering tools with the larger programming community. The project was announced this afternoon in a company blog post accompanied by a tweet from Box CEO Aaron Levie. In a joint phone interview today, Levie and Box’s principal technical operations developer Benjamin VanEvery said that the… Read More

App.io Turns iOS Apps Into Playable Mobile Ads

Screen Shot 2014-04-11 at 2.29.44 PM App.io, a startup offering tools that allow iOS applications to run in the browser for testing or demo purposes, has now taken the next logical step: it’s bringing its technology the world of mobile advertising. With the company’s newly launched mobile ad product, developers can create ad units that are basically functional copies of their mobile app or game that consumers can play… Read More

Turning The Ship: Microsoft Might Have Begun A Subtle Shift From Windows To Services

Battleship in the water. Since Steve Ballmer passed the torch to Satya Nadella earlier this year, it marked a sea change in the organization: the first time in its history one of the founding team wasn’t running the show. Changes were expected and have happened. A surprising one is a subtle shift toward a service model and what appears to be an understanding that as long as people are running Microsoft tools, the… Read More

After Killing Intro For iOS, LinkedIn Gets Deep Integration On Mobile Via Samsung Partnership

email_response_mini Score a small victory for Android users. Earlier this year, LinkedIn killed a clever app called Intro, which used an engineering hack to inject information from LinkedIn and its Rapportive service into your iOS emails. But the service was deemed too risky for the way it intercepted emails on behalf of users before augmenting them with the additional data, and was later shut down. Today, however,… Read More

Why Stock Prices Are So Important For Startups

nasdaq1a Yesterday was a bit of a bloodbath for shares of internet stocks. The NASDAQ composite index declined by almost 130 points, its worst drop in two years, and Splunk and FireEye, two of last year’s most popular technology IPOs, each declined by more than 10%. The one-day tumble doesn’t undo the gains made by the markets over the past 24 months, during which both the NASDAQ and S&P 500… Read More

Weev Is Free

Weevilicious Andrew “weev” Auernheimer is set to be released from federal prison, following a federal appeals court decision to reverse and vacate his conviction and sentence. “I’m going to prison for arithmetic,” Weev declared last March. Shortly after, he was incarcerated in the federal prison system, charged with violating the Computer Fraud and Abuse Act, the same law that… Read More

Apple Developers Must Now Agree To Ad Identifier Rules Or Risk App Store Rejection

iPhone-5s-front-apps Apple has just updated a section in iTunes Connect, the service mobile developers use to distribute and update their applications on the iTunes App Store, with new language that details how the Advertising Identifier (IDFA) can and cannot be used, and asks for developers’ compliance with these rules by checking a box. Though Apple began rejecting some applications in February which were using… Read More