Facebook Rolls Out Analytics For App Links

applinks Today, Facebook is rolling out analytics for App Links, its initiative to make it easier for developers to link to specific content in partnership with Parse (which it purchased last year) and Mixpanel. The data available is still rather simple, but it’s a first step to convincing developers that they should use it to send traffic between apps. Read More

Achieving Anonymity Online Remains Difficult Despite Evolving Privacy Tools

shutterstock_193584020 Some things are best kept secret. But when it comes to your online activities, can you ever truly conceal your identity? A variety of tools and best practices can help you achieve some level of privacy when surfing the web, but it is nearly impossible to ensure that your online activities remain completely anonymous. Read More

Pandora, Indiegogo Release Employee Diversity Reports

4609525884_ea59d254c6_o Indiegogo reported 33 percent of its tech employees are female, a relatively higher percentage than other companies that have recently released diversity reports. In comparison, Twitter’s tech employees are 10 percent female, and those numbers are only slightly better at Snapchat (about 15 percent), Facebook (15 percent) and Google (17 percent). Both Pinterest and eBay both reported… Read More

Instagram Starts Offering Essential Ad Tools At Last

instagram-iphone Facebook-owned Instagram is making itself more advertising-friendly today with the rollout of a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network. Included in the suite are tools that show a business’s reach and impressions, as well as engagement, plus the performance of paid ad campaigns. Specifically,… Read More

Congresswoman Anna Eshoo Enlists Reddit Users To Rebrand Net Neutrality

Screen Shot 2014-08-21 at 10.24.21 AM Today in a video and accompanying post, Congresswoman Anna Eshoo asked Reddit users to help come up with new branding for net neutrality. The term ‘net neutrality,’ while useful, is being misused by some, according the Congresswoman. A new phrase — or word, perhaps — could clear the air, and help the average person grok just what it is we in tech are talking about.… Read More

Camu Is A Beautiful, All-In-One Camera App, Photo Editor And Mobile Messenger

swipe real-time filters A new mobile application called Camu, launching today, is designed to serve as a lightweight replacement to the iPhone’s default camera app while also offering the ability for users to edit and share photos more easily after the fact, without having to switch between other applications. The app somewhat competes with long-time popular camera apps like Camera+ or Camera Awesome, but with… Read More

Swift Navigation Raises $2.6 Million For Its Ultra-Precise GPS System

piksi front Swift Navigation has developed centimeter-accurate GPS technology that can be used for a much wider range of applications. The company has developed a GPS module that comes at a fraction of a cost of competing chips with the same accuracy, which it hopes will be used in all sorts of agriculture, drones, and construction applications. Read More

Estimote Wants To Pioneer ‘Nearables’ With New Stickers Beacon Hardware

ESTIMOTE Stickers - Nearables Press Kit3 The Internet of Things gets a lot of hype, but its rollout is slow and it will take a long time for consumers to upgrade existing, non-connected devices that still work fine into something that can communicate with computing gadgets like smartphones. Estimote has put a lot of time and work into expediting our connected future via its beacon hardware and developer platform, and now the startup… Read More

LTG Exam Prep Platform Raises $3M In Series A Round To Develop SAT, More Test Apps

Screenshot 2014-08-21 11.28.46 Whether it’s the SAT or the GMAT, studying for standardized tests hasn’t changed a great deal. The test prep market, valued at $861 million, is led by companies like Kaplan Test Prep and The Princeton Review, who require students to cling to their heavy test prep textbooks. Read More

Game Developer Gumi, A Sega And Line Partner, Enters North America With Four New Studios

gumi_Brave_Frontier_1 The North America digital game market is worth $11.8 billion, but it’s proven tough to navigate for high-profile companies like Candy Crush maker King and Zynga. But Japanese gaming company gumi is undeterred. It announced today that it will open four new game studios to make content specifically for the North American market. The gaming studio, which is headquartered in Tokyo, also says… Read More

Google And Citrix Team Up To Launch A Better Citrix Receiver For Chrome OS

black-white-chromebook Google and Citrix today announced the launch of a new version the Citrix Receiver for Chrome that both hope will bring more businesses to Google’s Chrome OS platform.
Receiver gives users access to their virtual apps and desktops through XenDesktop and XenApp from their smartphones, tablets, PCs and Macs. After originally launching Receiver for Chrome, the company later transitioned… Read More

Felicis, Horizons Ventures Pour $3 Million Into The Vessyl Smart Cup

Screenshot 2014-08-21 09.56.25 Mark One, the company behind the Vessyl smart cup, has today closed a $3 million seed round co-led by Felicis Ventures and Horizons Ventures The Vessyl is a cup that tracks your liquid consumption throughout the day, not only by volume but on a molecular level to monitor overall nutrition. When you’re in need of a glass of water, Vessyl will say so. When you’re pretty… Read More

Investment Banking 2.0 Says “Hello World!?”

antique watch gears David Gelles wrote in the New York Times this weekend about how large tech corporations have been conducting more M&A deals with less input from traditional investment banks. Because of my company’s insight into buy and sell-side M&A interest, I wanted to provide some additional insight into how we see the M&A world changing. Read More