Apptimize Raises $4M As It Expands Its Mobile Optimization Tools Beyond A/B Testing

apptimize Mobile A/B testing service Apptimize has raised $4 million in Series A funding — and it just launched a new product that moves the company beyond testing. Co-founder and CEO Nancy Hua told me that the new Instant Update feature allows customers to use Apptimize’s visual editor to make small changes to their app, even if they’re not going through the standard process of… Read More

Yik Yak Systematically Downvotes Mentions Of Competitors

Yik Yak Downvotes You can say anything on Yik Yak, as long as it’s not a competing app’s name. The anonymous app has quietly built a system that downvotes any mentions of several other apps for college kids including Fade, Sneek, and Unseen until no one can see them.
By adding one downvote per minute, Yik Yak makes it look like other anonymous users dislike these posts. But tests in isolation… Read More

Hulu Replaces Its Queue With “Watchlist,” A Smarter, More Personalized View Of Your Favorite Shows

watchlist-blog-devices Hulu today is introducing a new feature called Watchlist, designed to offer users a smarter and more personalized area featuring the shows you’re interested in viewing. The addition actually replaces three others features on Hulu: your Queue, your Favorites and the Shows You Watch tray. Before, each of these three places offered a different window into your preferred content, but… Read More

Foundation: Jamie Oliver On Food Truth And The Future

JO-edit In this episode of Foundation, I sit down with well-known celebrity chef and entrepreneur Jamie Oliver. Jamie and I discuss his lifelong passion for cooking and how technology can positively impact our food system. Jamie on his vision for the future: “Work hard, invest in people and invest in businesses. Right now is a moment to take stock. There is nothing worse than a busy fool. I want… Read More

Kickstarter Sheds Some Light On The Mechanics Of Its Semi-Automated Review Process

kickstarter_blog Kickstarter has provided a look at how the reconfigured review system the put in place last year has worked out for them, providing some counterarguments to the opinion held in some corners of the Internet that Kickstarter has done away with a review system entirely, throwing open the gates to the wildlings of the north and other nefarious characters. In fact, Kickstarter says that the… Read More

Oral-B’s Bluetooth Toothbrush Offers App Features It Doesn’t Necessarily Need

IMG_8231 I once posted a lament sparked by the availability of Bluetooth smart toothbrushes, so of course it was only logical for me to review Oral B’s new Bluetooth 4.0-enabled smart toothbrush. The upgraded electric teeth cleaner communicates with an app on your smartphone, receiving programming instructions and settings and sending back data on your history and track record to let you get a… Read More

Facebook’s New Ads Automatically Show A Business’ Products That You’ll Want Most

Facebook Shutterfly You’ve probably seen plenty of products advertised on Facebook, but today the company is announcing a new unit called product ads, with features aimed specifically at helping businesses sell their products.
The big difference is that the ads are dynamically optimized, meaning that the products you see will be tailored based on your activity and interests. Basically, they adapt to show… Read More

Fitmob Buys Gymsurfing To Add Day Passes For More Than 200 Gyms

fitmob gymsurfing San Francisco-based Fitmob has enabled customers to sign up for a monthly subscription to attend classes or visit gyms in cities around the country. With the acquisition of Gymsurfing, the company will be adding day passes to its portfolio of fitness options, as well as access to more than 200 gyms in 20 cities in the U.S. and Canada. Read More

Backed By A16Z, London-Based Money Transfer Startup TransferWise Finally Launches In The U.S.

v3_for_transferwise-6 TransferWise, the London-based “P2P” money transfer startup that recently raised a further $58 million led by Andreessen Horowitz has made good on its promise to cross the pond with a full U.S. launch.
The company, which also counts Sir Richard Branson, Peter Thiel’s Valar Ventures, Index Ventures, IA Ventures, and Seedcamp as backers, was widely expected to begin offering… Read More

Tealium Raises $30.7M To Become The Data Pipeline For Personalized Marketing

tealium Tag management is not, perhaps, the sexiest problem for a startup to tackle, but Tealium seems to have turned it into a successful business, as indicated by the ever-growing funding rounds that it raises every year like clockwork. And yes, it’s announcing the latest of those rounds today — a $30.7 million Series D led by Georgian Partners. Read More

XYZE’s Smart Measuring Tape Wants To Solve The Clothes Shopping Size Problem

Indiegogo-Preview Italian startup XYZE (“size”) is currently crowd funding what it’s calling a smart “wearable” measuring tape. Dubbed “On”, the rather neat-looking gadget aims to help solve the clothes shopping size problem, whereby, when shopping for clothes online, the clothes you buy end up being the wrong size. Read More