How to render ejs variable as HTML using

I’m making a simple blog project and I came up to this problem.

I’m using EJS and I’m trying to render variable as HTML using tag

What I tried:

    <script>
        document.write(<%= content %>)
    </script>
</div>```
I thought this would work but it doesn't show 
anything at all, if I type 
`<p><%= content %></p>` it shows it as words, not HTML.