Business Scaling with zferral

Despite having a slightly shady and unprofessional sheen to it, affiliate marketing largely works as a business model. There are a lot of respected brands who offer hefty commissions to sell their products in your network of influence. For those of us who do not want to hire a costly sales force to push their products, affiliate marketing is the easy way out.

Key to affiliate marketing success is that it should be specific to your customers. zferral helps you run tailor made affiliate marketing campaigns & manage your affiliates at the same time.

Overview

Simply put, zferral lets you create and manage an affiliate program to push your products or services via an informal business network. By crowd sourcing sales and marketing, zferral allows you to scale your business painlessly.

The sign up process is simple, but all the fields are mandatory and, once done, the password and login info are sent to your email address.

Pricing

zferral has paid plans in four tiers ranging from $49 to whooping $999 a month. Plans are differentiated by the number of campaigns managed & the payout limits to your affiliates.

All paid plans have a full featured 30 day trial period along with a free plan, which allows managing two campaigns and 10 affiliates.

Dashboard

zferral has a brilliantly designed dashboard which has a bit of help resources, quick action links and summary. Summaries are displayed in three sections – Affiliate, Campaign and Analytics summary.

You can create and manage your custom affiliate and referral programs from this powerful dashboard.

Customizing Affiliate Panel

zferral recommends its users to start by customizing the affiliate panel with your logo and custom  color scheme. this is not a mandatory requirement, but custom design is bound to infuse a sense of confidence in your brand.

Customization options include color theme, font, header of the page on top of adding a custom logo. Custom colors can be selected both for backgrounds and buttons by just selecting from a color palette.

Creating a Campaign

Creating a campaign is a four staged process. In the first stage, you get to name the campaign and a set a timeline for it.

Campaign events are the part of the second stage and events being a measurable action you wish to take place. In simple words, you can define the landing page for affiliate sign up, registration, sale and email opt in options.

Commissions can be planned in the stage. They could either be monetary or non-monetary compensation and, if you choose to go with non-monetary commission, you can create your own currency. Commissions can either be flat rate or revenue share based.

In the final stage, you can set up tiered commission levels and recurring commissions. To track and analyze the effectiveness of your campaigns zferral provides you with a snippet of code on the successful registration complete page. Multiple methods of tracking are available and it is just simple copy and paste.

Managing Affiliates

Once the affiliate campaigns are created, you can upload banner ads, create text ads and social media posts to promote it. All your affiliates will receive a code with their unique link identifiers for tracking these ads.

Creating and managing affiliates from the dashboard is a breeze. You can either create them manually and generate strong passwords for them or alternatively import a list from a CSV file.

Final Thoughts

zferral’s dashboard design is outstanding and provides vital sales information at a single glance. However, there is a bit too much scrolling involved to access all the sections and a side by side view would be nice. Being new to this affiliate marketing concept, I was not sure how well I could understand and handle this app.

But, zferral was incredibly simple to use and literally walked me through the steps. So even if you are a newbie with a product to push, zferral is a great way to go when it comes to affiliate marketing.