What is the standard or best practice with regards to quotes on JavaScript keys?

I have been going through several questions such as this to see if there is a standard practice/ best practice for whether to put quotes on keys in JavaScript or JSX or TSX. I, however, haven’t found anything and would like to know (before building a huge project on bad practices) which is best between:

obj = {'foo': 'bar'}

and

obj = {foo: 'bar'}

Or better yet, is there some document I can refer to for this?