Including access to Netflix on the rumored iTV seems like a no-brainer at first — every set-top box worth its salt has it. It’d be suicide not to, right? But then you start thinking about how Apple would probably like nothing more than to launch a full-scale competitor to Netflix in the form of 99¢ rentals. Chances are it was actually a difficult decision to make: it’s like acknowledging that Netflix has something Apple needs, and I’m sure you can imagine how much they like that idea.
