Apple has posted a new job listing looking for a marketing manager specifically for the iBookstore. The listing seeks an experienced business marketer “to drive awareness and sales of iBooks through co-marketing programs with publishers and authors, strategic partnerships, and via online and direct marketing tactics.” It seems like a lot of the position will be self-driven, as whoever’s chosen will be asked to come up with some interesting schemes to push iBook sales, both with publishers, and even across the other divisions of iTunes (buy an iBook, get an iTunes download free?). But the bottom line is of course sales — Apple wants someone to push iBooks, specifically in the US.
More power to them, we say. Apple has some staunch competitors in terms of book sales — while I’d consider the iPad a much better e-reader than Amazon’s Kindle, I’ve actually purchased more books from the Kindle store just because I feel it’s a better experience. Maybe with someone in charge of getting readers into the iBookstore, we’ll see more reasons to stick with Apple’s digital editions rather than going elsewhere.
[via Macsimum News]
TUAWApple looking to hire iBookstore marketing manager originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 30 Aug 2010 18:00:00 EST. Please see our terms for use of feeds.
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