1. Please see the hand drawn image attached. What we would like to see is a few different examples with different fonts.
A. For one example we would like to see the same font (shape) of the letters in the word “Blixt” that you see in the attached hand drawn example, except we don’t want the shape of the letters to be fuzzy or spikey as they are in the example. So again, same shape, but not with a fuzzy look.
B. We would also like to see some other examples of other fonts you might suggest, that carry the idea of speed or motion. Attached is one called “Bad Films” that might work. Would like to see your ideas as well.
2. The word “Gift” needs to be in a different font from the word “Blixt.” Obviously it needs to look good and go with the overall look of the logo.
3. All the letters in the logo need to be smooth, glossy, very shiny, as in the Facebook, Twitter logos. In fact I am attaching an image of some of my favorite logos, that give me inspiration of how I could envision his logo looking (in terms of the shininess, etc.)
4. As far as things that could be done that would make a unique design image to the logo would be the following….
A. We thought about instead of having the lightening bolt on top of the “I” like in the sketch, to have it striking through the right side of the X in Blixt. In other words, the right line that starts in the upper right of the X and makes its way to the bottom left, could be a lightening bolt.
B. Another idea what to have the B in Blixt be somehow shaped into a dollar sign (Blixt gift is an app to send money to people), meaning it is still recognizable as a “B” but still identifiable as a dollar sign as well.
5. Along with the logo we will also need an icon image sitting out to the left of the logo. See the attached examples of web 2.0 icon images. We need an icon that looks just as good as these, and just as shiny. Ideas that we had here would be having a creative looking gift box, or gift box with a “B” on it, standing for the word “Blixt.”
6. Now, here is what I must have….shiny web 2.0 look, something that could easily stand up against the best of the big boy logos out there as far as a brand is concerned.
