Google Search can enable a rich set of features for your page in search results if it understands the content of the page and in some circumstances, if you explicitly provide additional information in the page code using structured data.You can enhance the appearance and coverage of your official website and presence in Search results by first establishing it with Google. By adding structured data markup to your site, you can enable more of your site’s functional and visual elements to appear directly in results and in Knowledge Graph cards. This makes it easier for users to recognize your official site and reach information you provide more easily when they search.