Marin Software, a startup that creates search engine management software for advertisers and agencies, is now offering advanced applications for advertising on Facebook.
Marin’s Search Marketer platform now offers advertisers and agencies the ability to manage Facebook Ads alongside paid search programs on Google, Yahoo!, and Bing. Advanced solutions for Facebook include algorithmic bidding, audience segmentation, and ad rotation features. Campaigns on Facebook can be segmented by gender, age, geography, or even likes and interests of audiences.