As soon as the rumor broke that Apple would be renaming its struggling Apple TV to iTV, to better fit with the company’s i[Device] naming system, I thought to myself, “Isn’t ITV the name of a television network in England that always misses key goals in soccer games?” Yes, yes it is. In fact, the network isn’t too keen on Apple using the name iTV, and has promised to “vigorously defend” its IP.
