Ad spending on the mobile web doubled in the first half of 2015 (compared to the same period last year), according to a new report from Smaato. Specifically, Smaato saw its total ad spend split between 62 percent on apps and 38 percent on the mobile web. So the mobile web is still pretty far behind, but it’s doing better than it was in 2014, when the breakdown was 72 percent… Read More
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