Time, Inc. and Apple are going through a rough patch. Time wants to be able to sell digital subscriptions of its properties, including Sports Illustrated, via the iTunes Store, but Apple won’t let that happen. This puts Time in a weird spot: it can either sell its magazines like any company would sell any widget on the iTunes Store (giving Apple complete control in the process), it can negotiate a new situation with Apple so that it can take control of the selling of digital subscriptions, or it can try to strong-arm Apple into getting its way—perhaps by pulling all of its content off the iTunes Store.
