The Psychology Of Notifications

 In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a simple jingle. Every time his bell rang, the dogs began to salivate. Today, the beeps, buzzes, rings, flags, pushes and pings blasting from our phones prompt a similar response. They are the Pavlovian bell of the… Read More