In a lateral move that is akin to a car company selling buggy whips, MovieTickets.com will start selling movie tickets through an Xbox 360 interface, thereby allowing players to experience a thing called “real life” and perhaps take part in a common courtship ritual known as a “date.”
As you see from the description, you don’t actually buy the movie tickets via the interface but instead are connected to a “Microsoft tag” that brings you to a payment system for tickets using a mobile phone.