In the last decade content sharing has become a major part of modern life. Our daily interactions are largely built upon recommending articles, pictures, songs, videos, and other digital artifacts. But what device do people do most of their sharing? Thanks to a study by ShareThis we know. iPhone users are the most active when it comes to social sharing of links across both mobile and desktop devices.
ShareThis should know. The company is a publisher platform that provides social sharing buttons for websites. According to their findings users are twice as likely to share content on a social network when they are using their mobile devices. Of those using mobile devices 12.4% of iPhone users, 7.4% of Android, and 6.3% of Blackberry users are more likely to share on their devices.
Only 5% of Mac users and 3.9% of PC users meanwhile are more likely to share when using their desktop.
The study also contains an interesting bit of trivia about the iPad. Almost 50 of social activity through ShareThis on the iPad involves Pinterest.
Study: iPhone is the “most social” device originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 23 Jul 2013 19:05:00 EST. Please see our terms for use of feeds.
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