Yep, you read that right. Today W3i is announcing Apperang, a new service that will pay users to download mobile applications.
Apperang builds on the pay-per-acquisition model that we’ve seen succeed with companies like TapJoy. As opposed to pay-per-click, pay-per-acquisition (or pay-per-action) means that the developer only pays if the desired action occurs. In this case, developers pay only when the user downloads the app.