Affiliate marketing platform Skimlinks has launched its latest product that aims to make it even easier for publishers to place revenue generating affiliate links in their content.
Dubbed SkimWords, the feature, which is currently in beta, differs slightly from the company’s main offering. Rather than simply converting existing retailer links to affiliate links on-the-fly, it looks at the page’s content and converts any references to known products into fairly non-obtrusive geo-targeted links to retailer sites where the item can be purchased.
The fact that these links are location-aware – at the country level – is perhaps noteworthy since it accommodates a site’s international traffic and therefore hopefully doesn’t leave much money on the table.