Apprupt, an affiliate network for mobile apps, has today launched its self-service platform for “appvertisers” (a slightly silly name).
It enables app developers to sign up to apprupt on a cost-per-install basis, enabling them to track their marketing campaigns for both paid and free apps. Features include account management (including campaign spend), and reports and analytics providing “the ability to determine the ROI at any given time” by measuring the number of app downloads generated.
