Clickable, the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, is partnering with American Express OPEN to launch SearchManager, a product that allows small business owners to streamline search advertising and marketing.
American Express is essentially white-labeling Clickable’s platform for its millions of OPEN business customer via SearchManager. SearchManager is a self-managed solution for small business marketers who are currently doing search advertising, but are looking for a simple and more efficient bid management experience via a centralized dashboard. SearchManager provides an unified access platform to advertise via Google Adwords, Yahoo Search Marketing, Microsoft AdCenter and even Facebook Ads. SearchManager allows business owners to manage their campaigns with one interface.