Fashion apps are like actual fashion in that everyone has their own opinions about what’s great and what’s rubbish. That said, here are 50 worth looking into, including content from great style websites, magazines, games, social networks, and oh yes, apps for shopping.
And the best part is: Most of these are free. So take a look, mix and match, and be prepared to find some style inspiration. Click “more” to see the list.
From the Web
Style.com
Style.com’s app pushes runway coverage from New York, Paris, Milan and London straight to your iPhone. Keep up with ready-to-wear, menswear, womenswear, couture, runway shows, party coverage and more. You can also stream Style.com’s entire video library, which includes not only runway clips but also designer and celebrity profiles. It’s the next best thing to an actual front-row seat at fashion week!
Price: Free
Developer: Conde Nast Digital
Download: iTunes
Fashion Police
Admit it: You have an addiction to watching Joan Rivers and co. tear down some unassuming celeb. Well, here’s how you’re going to feed that addiction. The Fashion Police app brings the red carpet right to your iPhone — vote on segments in the polls section; have Joan rate your outfit via Joan’s Jabs (if you dare); view clips from the show, plus bonus and extended content; and get fashion coverage from the Oscars, Grammys, Golden Globes and other high-profile events.
Price: Free
Developer: E! Entertainment Television
Download: iTunes
Tory Daily
Listen up, fashion-loving kiddies: This one is a must. Tory Daily features content from the Tory Blog, highlights exclusive products, and enables mobile shopping (free shipping!). Plus you get daily curated stories on style (of course), culture, travel, entertaining, music and philanthropy from Ms. Burch and her team of super-savvy contributors.
Price: Free
Developer: Tory Burch LLC
Download: iTunes
Tokyo Fashion
Tokyo Fashion is arguably the most popular English-language Japanese street fashion website in the world. With its app you can get daily updated street snaps from Harajuku and other areas of Tokyo, Japanese fashion news, fashion brand profiles, Tokyo shop info, updates from various social networks, coverage of Japan Fashion Week and more.
Mr. Porter Style Help
The team behind Mrporter.com delivers expert style advice whenever and wherever you need it. Take advantage of Stylepedia, an A-Z list of men’s style; video manuals that deliver quick tips from trendsetters; content focused on style icons; and The Essentials — a list of 30 seasonal items they think every man should own. Plus, shop from more than 140 of the world’s leading menswear brands.
Price: Free
Developer: The Net-a-Porter Group Unlimited
Download: iTunes
Revlon All Access
Receive daily beauty and fashion inspiration and tips from the Revlon All Access experts: Revlon Global Artistic Director Gucci Westman; founder of Beautyblitz.com Polly Blitzer; stylist and founder of My Style Pill Christine Cameron; and author and the founder of Clothes Whisperer Kristin Knox.
Price: Free
Developer: Conde Nast Digital
Download: iTunes
Glame Mobile
Access Glam.com’s photos of your favorite well-dressed celebrities, makeup tips, shopping gift guides, and updates from the major award shows, like the Oscars, MTV Music Awards, fashion weeks and others. Read all the tweets from the Glam Network, and send any style inspiration you uncover to your friends with Facebook and Twitter integration.
Price: Free
Developer: Glam Media Inc.
Download: iTunes
Vogue Daily News
Let Vogue’s online media team keep you even further up-to-date on all of fashion with backstage access, insider interviews, and access to the best names and faces in the industry via Vogue’s live Twitter feed. The sharing functionality also allows you to share your favourite news pieces and reports with friends by email, Facebook and Twitter.
Price: Free
Developer: Conde Nast Digital Britain
Download: iTunes
Mark
Beauty brand mark. brings you beauty trends for the season, tutorial videos, advice and tips on which beauty trends to wear with which fashion looks and more. You can email your beauty and fashion discoveries to friends to spread the style love.
Price: Free
Developer: DeCare Systems Ireland
Download: iTunes
FIDM
You don’t have to actually be attending the Fashion Institute of Design and Merchandising to really appreciate this app. Stay current with updates on the next generation of tastemakers, get an up-close look at some of the most important — and dazzling — garments in fashion history, and brush up on trends in fashion and interiors.
Magazines
Gucci Style
This app includes Gucci’s style magazine, featuring what to wear, what’s going on, and what the latest trends are. Whether you’re a regular Gucci shopper or not, this is certainly a place to gather some major fashion inspiration. Check out what celebrities are wearing on the red carpet or to dinner, and take note so you can recreate the ensembles for yourself at home.
Price: Free
Developer: Gucci America Inc.
Download: iTunes
GQ Style Guide
The most stylish men’s magazine packs a wealth of information into this app, created in association with Mr. Porter. Gents can learn what to wear and how to wear it, whatever the occasion. Examples of content might include key pieces selected by tastemakers, a GQ edit of the best suits for the season, and trends from the latest season’s runway shows. The Style Shrink, which helps to diagnose your fashion issues, is also a fun feature.
Price: Free
Developer: Conde Nast Digital Britain
Download: iTunes
NYLON Mag
Nylon has significantly stepped up their fashion game in recent years, and I personally can’t get enough of it. While I have to admit that the mag’s app is a little on the slow and tedious side and needs some improvements, there are still several things going for it. 1. It’s free, and that rocks. 2. I love the layout, which stays consistent with the magazine’s design, and I like where they’re headed with the navigation. With a little more work, Nylon’s app will be on every fashionista’s must-download list.
Price: Free
Developer: Thumb Media Group Inc.
Download: iTunes
W Front Row
W Front Row is a mobile extension of W magazine that delivers all sorts of goodies and exclusive tips on what’s hot and what’s next. For example, the current issue, the Summer Sound & Style Edition, covers outdoor concerts and music festivals, as well as the favorite places to eat, drink, shop and play of the musical who’s who. The content changes every month, but W Front Row’s high quality of insider info doesn’t.
Price: Free
Developer: Conde Nast Digital
Download: iTunes
Valet Magazine
This magazine for modern men features news and service-based stories on style, grooming and culture, all tailored specifically for viewing on the iPhone. Enjoy the same easy-to-navigate how-to guides posted daily on Valetmag.com, plus features only found in the app, such as the Local Concierge — mag-endorsed style resources in nearly 100 cities — and the Personal Dossier, where you can learn how to take your own measurements and then save them.
Price: Free
Developer: Valet Media LLC
Download: iTunes
WFM Catwalk Fashion Magazine
WFM brings its readers all the latest news, style reports and insider information from the runways of Milan, Paris, New York, London, Tokyo and Hong Kong. If you never miss a fashion week — whether that’s physically or virtually — this is magazine you have to check out. The app is free, but a subscription is required to access the content.
Price: Free (subscription separate)
Developer: Enews-Asia.com Ltd
Download: iTunes
Jenesequa Style Magazine
JNSQ is the first independent, multimedia style magazine for the iPhone and iPad. Inside you’ll find free style advice from an international team of editors, tips on how to mix key investments with trendier offerings, interviews with style experts, and features on fashion, beauty, travel, decor and more. JNSQ targets the modern woman who isn’t looking for a closet full of designer duds, but a woman who wants to learn more about fashion and inject her own style into whatever she chooses to wear.
Price: Free
Developer: Jenesequa LLC
Download: iTunes
Social Networking
StyleTag
StyleTag enables users to share their favorite looks with other fashion-loving smartphone users, as well as keep up with what everyone else is wearing. The app will update you with real-time photos of fashion styles found on the street. You can also customize your StyleTag fashion feeds by subscribing to your favorite brands, designers, styles and trends, as well as those users whose style you can’t get enough of.
Pose
If names like Blair Fowler, Elle Fowler and Leandra Medine (aka The Man Repeller) already mean something to you, then you certainly are a fashion addict. Watch these style icons of the blogosphere shop in real-time and found out how to get the same looks. Then share your own poses across social networks, get feedback on your looks and get inspiration from other fashionistas around the world.
Go Try It On
Ever wish you could get an honest opinion on an outfit before walking out the door? With Go Try It On, you can get feedback from your friends or other users. Just take a photo of what you’re wearing, load it to the app and get a yea or nay — also a great method for choosing between up to four outfits at once. Built-in blurring for images allows you to get an honest opinion while staying anonymous, if you’re worried about that. And remember, you have to give to get, so reviewing others’ looks is just as important and half the fun!
Price: Free
Developer: Go Try It On
Download: iTunes
Fashion Freax Street Style
The Fashionfreax website is taking the street style world by storm, and now you can take it to go. Snap photos of fashion looks you spot on the street, or your own, and then share them online to inspire others or garner feedback. You can create your own lookbook and browse others’ photos from all over the world, keeping you right on the pulse of global fashion.
Price: Free
Developer: Fashion Freax GmbH
Download: iTunes
Stylebook
You can use this app to share your outfits with friends, but it’s even more valuable as a personal wardrobe assistant. Import and edit images of your clothes, create magazine-style outfit collages, plan what to wear and track your style inspirations. I love the fact that you can view a calendar of the whole month, complete with thumbnails of every day’s outfit. The app was created by a former Vogue intern and a Lucky magazine alum, so they definitely know what they’re doing!
Price: $3.99
Developer: left brain / right brain LLC
Download: iTunes
Closet – Clothing Organized
Organize your entire closet by capturing all your items, then you can create, plan and save outfits, whether you want to use the app on a daily basis or just when you have a string of important events coming up. (Who wants to be caught accidentally repeating ensembles?!) Make good use of the built-in calendar to view the month at a glance, favorite the outfits you love, shake your device to let it recommend outfits for you, create packing lists, email photos of outfits and individual items to friends, and more.
Price: $2.99
Developer: Volygon Inc.
Download: iTunes
Cloth
Photograph and save your outfits, along with notes and tags, then organize them and make them searchable. One-touch sharing makes it easy to push your fashion ideas to Clothapp.com or your Facebook, Twitter and Tumblr, and the badges and points you can collect for saving and sharing looks ups the fun quotient. Features recently added to the app include the Cloth Weather in-app upgrade, so that you can automatically tag your outfits according to the current weather conditions.
Price: Free
Developer: Clothes Minded
Download: iTunes
Trendabl
Share fashion by taking a photo, adding a filter and tagging it with information such as the designer, store and color, and then sending it to Facebook, Twitter or Tumblr. Plus, see what others have discovered by browsing what’s trending. You can follow all your friends, as well as celebs, designers, stylists, magazines and everyone else who’s anyone when it comes to having an opinion on fashion!
Swaag
Here’s a hip little app focused on fashion, lifestyle and expression. Take photos, tag them with brands and then share them with friends on Swaag, Facebook and Twitter. You can also participate in Swaag Battles with other community members — pick any other Swaag photo and then let the other members decide which look has more Swaag. There are more than 24 trends to choose from, including Vintage, Hipster, Dapper and Sneakerhead.
My Wardrobe
Take photos of your wardrobe so that you never lose track of what you have and never forget what you wore at the last wedding, work presentation or other event. You can also take notes about your outfits, rate your outfits on how well they worked for the occasion and scroll through all the photos when you need to quickly decide what to wear!
StyleShare
Share what you’re wearing, plus see what your friends, or just others around the world, are wearing too. Or, become the fashion photographer of your group of friends and snap their style on the street, then send the photo to StyleShare to get feedback. Don’t forget to tag your friends in the photo!
Price: Free
Developer: StyleShare Inc.
Download: iTunes
Good Looks
Take a photo of your outfits and then categorize the looks according to season and formality, plus add your own tags and notes. With Good Looks you can also look up when you wore something or plug an ensemble into the calendar to remember to wear it in the future. A great way to add variety to your wardrobe, the app also lets you create new versions of your favorite looks with what you already own.
Price: $1.99
Developer: Height & Hands
Download: iTunes
Games
Style Studio
Bringing a game element to your fashion obsession, Style Studio really gives you a hand in shaping trends, letting you create, customize and share your own fashions. Create your own virtual tops, jackets, dresses, skirts, pants and accessories, and then style them however you want on Style Studio’s virtual male and female models. Plus, you can personalize designs with your own graphics and use photos from your own device. Get those creative juices flowing.
Price: $2.99
Developer: XMG Studio Inc.
Download: iTunes
Fashion Star Boutique
Play the role of a stylist to the stars. You have to design clothes, customize patterns and run your own fashion boutique, all while keeping your A-list clientele happy. Learn tricks of the trade as you satisfy customers’ requests, showcase your portfolio of designs in your virtual boutique, and unlock exclusive fashion designs along the way.
Price: Free
Developer: XMG Studio Inc.
Download: iTunes
Dress Up! Back to School
If you have a mini-fashionista at home, this is a game that could keep her entertained for hours. Let her practice her styling skills with these 12 levels of “dress up” in which she can customize students’ and teachers’ looks, including clothing and accessories, and then share her work with friends via Facebook, Twitter or email.
Shopaholic World
Fulfill your fantasy of being a shopaholic in Paris, Hawaii and New York. Build up the wardrobe of your dreams, dress up, shop and share your fave outfits with friends. Of course, you’ll have to balance your budget on a daily basis, too. Each day your “credit card” is boosted with $500 for shopping the more than 800 in-game items. But if that’s not enough for you to work with, your character will just have to get a job …
Price: Free
Developer: GirlsgoGames
Download: iTunes
Shopping
ShopStyle
Whatever you’re craving — moto jacket, shirtdress, floral scarf, you name it — this app can help you find. Simply enter a few keywords for an item and ShopStyle will deliver results from major brands and online retailers. Then you can refine your search according to price, color, brand and so on. Buy what you want right then and there, save your favorites for future reference, or share your search results with friends.
Forever 21
This brand treats its mobile app users well. Not only can you check out the lookbook and be among the first to see the hundreds of new items which are added daily, but you can also check out makeup tutorials, blogger spotlights and styling tips. Plus, some special offers for Forever 21 clothes are available only through the app. Shop on the go!
Price: Free
Developer: Forever 21 Inc.
Download: iTunes
H&M
Find the H&M store that’s closest to you, anywhere in the world; receive the latest promotions; view new arrivals, campaign features, news and videos; get push notifications regarding H&M events in your area; create a wish list; check gift card balances; share items through Facebook, Twitter and email; and more.
HauteLook
If you’re a true fashion addict, I don’t even need to tell you what this is. For the rest of you, Haute Look follows in the same vein as other members-only flash sale sites, offering fashion and lifestyle brand items at 50 to 75 percent off. With the app you can browse and buy right from your phone, preview upcoming sale events and view a gallery of your past purchases. Shop, buy, wear, repeat.
Rue La La
Are you already a member? Shop Rue La La’s private sale boutiques, plus see what’s going to be on sale next. Fans of the shopping site love the “Rue 30” rule, which means you pay $9.95 for standard shipping just once, and then everything you buy in the next 30 days ships free, no matter how many cute heels and cocktail dresses you order that month.
Express
Get special offers and promotions, access exclusive giveaways, and take advantage of a location-based feature: Simply open EXP Perk in the app any time you’re near or in an Express store to receive an instant offer — then show it to the store clerk to redeem at the time of purchase. You can also scan the barcode of any Express product for details and reviews, as well as scan QR codes on Express mailers for more special content.
Price: Free
Developer: Express Inc.
Download: iTunes
Vogue Stylist
Vogue, the bible of style, pushes content to your phone, including the top trends every month and new looks curated by Vogue stylists. You can also shop items by Vogue sponsors, and make them your very own with just a few clicks. Item info includes full-screen product views, as well as local availability, if you’d rather buy it in-store. Save products to your “Favorites” if you want to give them a closer look or need to save up some cash before making your purchase. (Those spiked heels are calling your name …)
Wet Seal iRunway
Find outfit ideas based on your needs: school, work, going out, hanging out, a date, a club — whatever! The app is connected directly the Wet Seal mobile store so you can browse and purchase items on your phone. And if you’re in-store, just scan the barcode or type in the style number for more info. View the most popular outfits, email outfits to friends, locate the nearest store and more.
Price: Free
Developer: Wet Seal Inc.
Download: iTunes
Saks Fifth Avenue
Get your Saks fashion fix! Shop Saks, create a shareable wish list, located stores, read up on Saks take on the latest in fashion, view lookbooks, watch videos, check out the Saks editorial events calendar, received personalized alerts and more.
Price: Free
Developer: Saks Fifth Avenue
Download: iTunes
Lucky At Your Service
A shopping concierge brought to you by Lucky Magazine, this app allows you to shop products curated by the mag. Lucky will track them down online — letting you make your purchase instantly — or at a store close to you. They’ll even check availability and put the item on hold for same-day pickup, if that’s your preference. Search for what you want by size, color, brand, price or trend, and don’t forget to shop Lucky’s Deal of the Day.
Price: Free
Developer: Lucky Magazine
Download: iTunes
Ideeli
Join Ideeli’s members-only community to shop limited-time sales featuring name brands at deep discounts. This app grants you 24/7 access so that you never miss a sale, and you can shop immediately right from your phone. Plus, you can preview upcoming sales and set reminder alerts on iCal. All items sold through Ideeli are brand-new and 100 percent guaranteed to be authentic.
Beso
You already shop the heck out of Beso.com, just think of this like taking that great big closet of possibilities to go. This product discovery engine reveals what’s new and what’s popular by your favorite brands and stores, such as Marc Jacobs, Proenza Schouler, Nordstrom, Macy’s and others. Warning: Browsing is super easy; deciding between two pairs of Louboutins isn’t.
Topshop US
Give in to your Topshop addiction! Shop the entire inventory, browse the most popular categories, be the first to find out what’s new every day, save your favorite pieces, share items via Twitter, Facebook or email to get friends’ opinions, scan Topshop QR codes for exclusive content, check out what’s new on the Topshop blog, watch behind-the-scenes photo shoot footage and a whole lot more.
FashioNomad
Upon purchasing the app, you automatically receive all the New York content, but you can choose to buy content for all the world’s major fashion cities, including Sydney, London, Paris, Los Angeles, Milan, Shanghai and others. Then use the app to find the city’s shopping hotspots, as well as local designers, listed by city, area and boutique name. Directions and brief descriptions (plus honest reviews) of each area and store are provided. Now you’ll always know where to shop, no matter which major city you land in.
Price: $0.99
Developer: Fashion Nomad
Download: iTunes
Kaleidoscope – Fashion Inspired
Part fashion inspiration, part shopping app, Kaleidoscope is what would be created if Pinterest and Shopstyle got together and had a baby. Browse, share and shop the most inspiring styles you find, either from other users’ curated images, or the photographs selected by Kaleidoscope’s fashion editors. You’ll find street style, personal blogging editorial, fashion shows and more.
Price: Free
Developer: Imporia Inc.
Download: iTunes
Gilt on the Go
Gilt provides access to today’s best labels and experiences at up to 60 percent off. Download Gilt on the Go today to shop styles for women, men, children, home, as well as for deals in your city and luxe getaways — wherever, whenever. Plus, enjoy mobile-exclusive sales, daily deals and special offers.
Price: Free
Developer: Gilt Groupe
Download: iTunes
Nordstrom
Find all your designer duds right here. Browse personalized product recommendations, search for your favorite brands, read customer reviews and make purchases on the go. You can also find a store near you and check to see if the item you want is available there, or scan bar codes in-store to check product information and availability elsewhere. Another feature you’ll want to use: create a wish list for yourself and send it to friends.
Price: Free
Developer: Nordstrom Inc.
Download: iTunes
What’s Missing?
So which fashion-focused apps could you never live without? Let us know in the comments!