Brand Identity

I have a growing chain of 15 pet stores and a good understanding of my customer demographics. I’m looking for a phrase that identifies my stores on an emotional level with my customers and can serve as the anchor and motivator for my upcoming marketing efforts.
Examples would be :
Nike………Just Do It
Volvo……..Safety
Starbucks….an image
Mercedes…..quality, engineering and performance
McDonald’s…Consistency, Fast service

Selected submissions will be given more information a…

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