Marketing is an important topic for iOS app developers, and I’ve posted a number of resources in the past with the most popular being a list of ios app review sites, and a template to follow to get more app reviews.
Felipe Laso has written a series of posts that I have been looking forward to for quite awhile . These posts cover how to market your app from start to finish, and are filled with literally dozens of takeaways that you can use.
If you’ve just developing or even if you’re just thinking about developing an app these posts are a great series to start with.
This extensive guide covers:
1. Pre-development and development – What to think about and do before you start working on your app and ways to sell/make your app better while it’s being developed.
2. Launching your app – Numerous ways to get more press coverage for your app.
3. Marketing after the launch – Covers how to connect with users so you can leverage your new customer base to sell more of your app, and sell more of your other apps.
4. Final Tips And Marketing Resources – Some other tips and a listing of useful resources for marketing apps.
Definitely a big read, but certainly well worth it.
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