Email Marketing Ad Required

Email Marketing Ad Required
I have a services marketplace website that allows local businesses to receive free business leads plus allows them to register in our service directory for free and post their special offers/promotions for free. The site also provides free online banner advertising for each registered business. It is completely free. I need the right ad to drive them/check out the site and register their business. I used traditional direct mail marketing as well as email marketing and did not get any results.
Therefore, I need to maximize the features and services my website can offer businesses.

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